Magical Craft: My Enchanted Dress Shop coming west on October 2
Asian English version due out on June 18.
Publisher Imagineer and developer syn Sophia will release Magical Craft: My Enchanted Dress Shop for Switch both physically and digitally on October 2 n the west, the company announced. It will support English, French, German, Japanese, Korean, Traditional Chinese, and Simplified Chinese language options.
Before the western release, a digital-only Asian release with English, Traditional Chinese, and Simplified Chinese language support will launch on June 18.
Magical Craft: My Enchanted Dress Shop first launched for Switch on November 6, 2025 in Japan.
Here is an overview of the game, via its official website:
About
Magical Craft: My Enchanted Dress Shop is a life simulation game centered on dressmaking and dress-up, set in the beautiful village of Fleune, surrounded by picturesque streets and nature. Players take on the role of Lilia, a dressmaker who responds to requests from the villagers while working toward becoming a “legendary dressmaker” through the creation of a wide variety of dresses.
Enjoy a relaxing and heartwarming experience in a gentle watercolor-style world, where time flows at a leisurely pace.
Story
Blue skies, southern breezes, and cats—the tale of a little dressmaker.
Welcome to “Fleune”, a beautiful village with lovely streets and lush, green nature.
Here, people use a gentle power called “Practical Magic” to make every day a little more special.
Among these powers is “Sewing Magic.” Lilia grew up watching her grandmother use it to create wonderful dresses that bring joy to everyone. Inspired by her, Lilia decides she wants to make people happy too.
Now, she is taking her first step toward becoming a legendary dressmaker.
Introduction
Create. Wear. Share.
Bringing happiness to everyone through dressmaking.
Stroll and Explore
Take a stroll through the village to enjoy shopping, gather materials for your dresses, and chat with the villagers.
- The beautiful scenery of Fleune Village—like a page from a storybook come to life.
- Discover dress materials while enjoying a peaceful stroll.
- Every item you find can become a beautiful material for your next dress.
- Your faithful companion, Jam—the cat who goes everywhere with you.
- The village is full of adorable cats! Befriend them to receive special gifts.
Taking Requests
Listen to the villagers’ wishes and design their perfect dresses.
- Craft dresses to fulfill requests from the villagers!
- Villagers will react differently depending on the dress you wear.
- Completing requests even lets you coordinate outfits for the villagers!
- Fill the entire village with your own signature style.
Creating Your Own Dresses
Craft one-of-a-kind dream dresses that are uniquely yours. As you level up as a dressmaker, you’ll unlock more designs to create and new places to explore!
- Mix and match patterns, fabrics, and parts to create your perfect dress.
- Over 100,000 original fabric combinations by layering colors, patterns, and motifs!
- Once your design is ready, use “Sewing Magic” for the finishing touch.
- Show off your latest creations as you stroll through town!
- Level up to discover even more beautiful locations to visit.
Characters
- Lilia – A girl who dreams of becoming a legendary dressmaker. She lives with her grandmother, who runs a local tailor shop. After her grandmother falls ill, Lilia awakens to her own magical talent. By collaborating with the villagers and gathering rare materials, she creates one-of-a-kind, adorable dresses for the world.
- Sauge – Lilia’s grandmother and a former world-class dressmaker. She guides the protagonist throughout the story with her expert advice. Her favorite hobby is baking delicious sweets.
- Lyra – Like the protagonist, Lyra is a young girl striving to become a legendary dressmaker. As a skilled dyer, she uses “Dyeing Magic” to create fabrics with breathtakingly beautiful patterns.
- Neme – A magical artist living in a quiet cottage. If you bring the right key items, Neme will paint exquisite designs and motifs onto your canvas fabrics.
- Alissa – A sophisticated older-sister figure who works at the local café. She has a calm and mature personality, yet she loves to wear outfits with cute, voluminous frills. She is actually Neme’s younger sister.
- Zip – The friendly young man who runs the variety store. He’s always looking out for the protagonist as she pursues her dream. With his kind heart and helpful nature, he’s the big brother figure everyone in the village loves.
- Anne – The chic owner of the village’s only boutique. She sells essential tools for sewing magic alongside a stylish collection of shoes. Anne always welcomes her customers with a gentle and serene smile.
Watch the announcement trailer below.