Disney Interactive and Wargaming skipping E3 2016

Disney Interactive Studios and Wargaming will not attend this year’s Electronic Entertainment Expo, the companies announced.

While it won’t attend E3, a Disney Interactive representative said the company will have “additional direct to fan engagements through the summer this year.”

A Wargaming representative offered the following: “From a company perspective, we’re focusing a large majority of activities on events focused on our players and community. Whether it’s a small group of players or hundreds at one of our player gatherings, they’re our main priority. From a strictly business perspective, E3 just doesn’t fit our current direction. It’s a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we’ve realized that while the show may be a good fit for lots of other publishers and developers, it’s currently not a great fit for us. And, of course, we appreciate all that the ESA does in their legislative efforts and their work to raise and discuss issues surrounding video gaming as an industry, hobby and way of life.”

Not exhibiting E3 in 2016 is becoming the new cool thing to do. Both Electronic Arts and Activision already pulled out of the event.

Thanks, VentureBeat.