![](https://www.gematsu.com/wp-content/uploads/2013/11/Sony-PS4-Hotel-Light-Up-320x240.jpg)
Sony is hosting a PlayStation 4 review event today and tomorrow at The Standard High Line hotel in New York City. And tonight, it lit up the building like a PlayStation 4.
Geoff Keighley, who is attending the event, just tweeted a photo of the building.
![The Standard High Line](https://www.gematsu.com/wp-content/uploads/2013/11/Sony-PS4-Hotel-Light-Up-320x240.jpg)
To compare:
![PlayStation 4](https://www.gematsu.com/wp-content/uploads/2013/11/Sony-PS4-Hotel-Light-Up-Compare-320x180.jpg)
PlayStation 4 launches this Friday in North America.