Nintendo to skip E3 2013 press conference - Gematsu
Nintendo to skip E3 2013 press conference
posted on 04.24.13 at 11:19 PM EST by (@salromano)
Instead, Nintendo will host "smaller events."

Nintendo will not host a full-scale press conference at E3 this year, company president Satoru Iwata said during the company’s latest financial results briefing. Instead, it will host a series of “smaller events.”

“We decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past,” said Iwata.

“Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media.”

Iwata said Nintendo is current investigating ways to deliver updates on their games to home audiences around the time of E3.

“During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.”

The Nintendo boss added that the company’s main objective at E3 is to offer playable software.

“Many people are certainly very interested in learning more about the Wii U titles that we are going to announce,” said Iwata. “We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.”

E3 will run from June 11 to 13.

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