Snake had brown hair in the promotional artwork for Metal Gear Solid: Ground Zeroes. So why did his hair appear white in the gameplay demo?
Trick question. It was never white!
“There have been many tweets saying that Snake appears to be old with white hair after removing his goggles,” said Kojima on Twitter. “It appears white due to the back lighting.”
Further example of this brown to white hair lighting effect can be seen below, courtesy of NeoGAF user DieH@rd: