Sony: No PlayStation 4 announcement at E3 - Gematsu
Sony: No PlayStation 4 announcement at E3
posted on 01.10.12 at 07:36 PM EST by (@salromano)
Hirai: "I’ve always said a 10-year life cycle for PS3."

Contrary to recent rumors, Sony will not announce a new console at this year’s E3, according to Sony Computer Entertainment president and Group CEO Andrew House.

Speaking to CVG at Japan’s December PlayStation Vita launch event, House said, “I don’t think we’re contemplating talking about anything to do with future console iterations at this point.

“But one thing I always point to is that, somewhat in contrast to our major competitors, we have, particularly with PS2, managed the length of the lifecycle and ensured its profitability for our publishing partners for a much longer lifecycle than has been true of the competition.

“I would say that’s in part because of the global reach of Sony from a distribution, infrastructure and marketing standpoint. Because in many markets, we work alongside really long-standing, established operations in electronics, we’re able to migrate out into rather more emerging markets much more easily and sustainably than is possible for some of our competitors.”

Speaking during a roundtable discussion with reporters at the Consumer Electronics Show today, Sony Corp. Representative Corporate Executive Officer and Executive Deputy President Kaz Hirai reaffirmed House’s statements.

“Andy (House) is absolutely right in that we are not making any announcements at E3,” Hirai said. “I’ve always said a 10-year life cycle for PS3, and there is no reason to go away from that.”

If Sony sticks to its word, the earliest we should be able to purchase a PlayStation 4 is in 2016.

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  • Kougeru

    ““I’ve always said a 10-year life cycle for PS3, and there is no reason to go away from that.”” There is PLENTY…PLENTY. Consoles are holding back developers so much right now it’s not even funny. By the time 2016 comes out PCs will be probably around 10 times stronger than PS3, if not more. That’s not even an exaggeration, probably an underestimate. All the ps3 games that come out in 2013-2016 will look so dated compared to Wii U and XBOX2(?)..and of course PC. Ps2/Xbox 1 lifespan was the perfect number for devs I think. Maybe not for our pockets but that’s the biggest downside of consoles, without being upgraded they just fall so far behind the capabilities we really have. Innovation can be made without better hardware..but better hardware can open many new routes of innovation..especially in physics and open world games.

    • Fool-XXII

      As much as I love the PS3, there are MANY more games being released for the PC.

      To be honest, I don’t really care as long as the games are fun. Graphics aren’t THAT important to me.

    • milramyah

      @Kougeru: i’ve yet to see something as drastic as ps2 to ps3 or ps1 to ps2 when comparing pc games to games like uncharted 3

  • AdamBoy64

    This is a sensible move by Sony – the PS3 still has a lot of legs left in it. I think it has quite a lot of capability still to be explored.

    Sure, in a few years time the PS3 might start to look a bit dated – look into the PS4 then.

    In saying that, the PS3 was released late during the PS2’s 10-year lifecycle. I expect the PS4 will do the same (be released during the PS3’s 10-year lifecycle). So for that reason, I think it’ll likely be released before 2016.

  • InternatlGamer3

    yeah its true that PC is ahead of PS3, but I as a college student live on a fixed income. With the amount of money it would take to buy an self made PC desktop. I could buy all 3 consoles which I’ve already owned since 2007. I don’t see the practicality in having to upgrade your PC just to play Crysis 3. I know many people like it, but i didn’t grow up playing PC games back in the 1990’s. I grew up playing consoles.

    Enjoy your PC games, but i’ll stick with my PS3 & 360 since there’s more titles released on console than PC in general. I still play PS3 the most cause of its diverse library of titles.

  • dart2087

    YES YES! I’m still not ready for a new generation.

    Most of the people says “graphics bla bla PC graphics bla bla graphics PC bla bla” But I don’t care the graphics and I’ve never bought a game for graphics… I’m very happy with my consoles. :)

  • KingKelloggTheWaffleHaggler

    Good I dont want new consoles yet,as for the graphics being outdated thing,Ive yet to see anything better then Uncharted 3.

  • I am fine with that because I can get my fix from Microsoft’s new console which will no doubt show up and be launched in 2013. I am also fine for a year apart but that will hurt Sony because the year head start was huge for Microsoft. Regardless of that, I am happy with the wait for one. It might end up pushing Sony’s had a bit later. We will have to wait and see.

    I believe we will hear about it in 2013 and it will launch in 2014.

  • thunderbear


    “If Sony sticks to its word, the earlier we should hear about a PlayStation 4 is 2016.”

    That’s not really what he said though… The PS2 has/had a 10 year cycle to, but that doesn’t meant an announcement or release won’t come before that. It takes a good 2 years before “next-gen” takes over from “old-gen”. He was just pointing out that announcing it at this E3 would be a bit too early considering we’re only 5-6 years into the PS3 cycle.

  • zakou

    @ you said: If Sony sticks to its word, the earlier we should hear about a PlayStation 4 is 2016.

    Well no, it is not that we will “hear” about PS3 in 2016 but “will be able” to buy it.

    We should hear about it in 2013 or even 2014.

    • Sal Romano

      @zakou: Touche. Fixed.

  • nothing is better than Uncharted tech

  • Charlie

    I hope Sony doesn’t repeat their mistake and release the new PlayStation console AFTER the new XBox console. That would highly decrease their sales like it did when PS3 was released.

    • AdamBoy64

      @Charlie: At the same time, Microsoft rushed the 360 out to market and had that crazy high failure rate for the first few years – which although not as much of a problem now, still mars the consoles reputation somewhat.

      I just hope Microsoft do better quality testing on their next console than they did on the 360..

  • Valmaton

    They have to say this you know? for the surprise effect, to keep the sales going. etc. I’m not saying they’ll reveal the console this year but I’m sure we’ll hear/see something before the end of 2012. Whether the console is released in 2013 or 2014, i’m still buying it in 2015.

  • rockman29

    There is just one thing I hate about this.

    Sony is a company which thinks in the longer term.

    Every other games company almost thinks in the short term.

    That incongruency has been damaging Sony since PS3 launched. I think Sony must learn how to manage this better. I think they do need to launch a PS4 soon. They might make good to announce this new system at TGS.