From January 26 through March 11, Sony will give away one PlayStation Vita every 15 minutes in a new “Unlock the Box” promotion available exclusively through Taco Bell fast food restaurants.
To enter, simply purchase a $5 Buck Box at participating Taco Bell locations. Each box includes a code that can be entered online for an instant chance to win a PlayStation Vita prize pack. Prize packs include a PlayStation Vita 3G/Wi-Fi model, a 4GB PlayStation Vita memory card, ModNation Racers: Road Trip, LittleBigPlanet or MLB 12: The Show.
You can also enter by battling friends through Taco Bell’s mobile app in Reality Fighters Dojo, an exclusive augmented reality game set on the $5 Buck Box. A third way to win, you can also upload videos and images online explaining what you would do for a PlayStation Vita in an online contest set to launch soon.
“This partnership is the perfect way to deliver PS Vita’s game changing technology directly to our passionate fans in the weeks leading up to launch,” said Guy Longworth senior vice president of marketing and PlayStation Network at Sony Computer Entertainment America LLC. “We know anticipation around PS Vita in the U.S. is reaching a fever pitch, and we’re happy to be working with Taco Bell to give away one PS Vita for every fifteen minutes, ensuring thousands of gamers get their hands on the revolutionary entertainment system before it becomes available in stores.”