That “beyond the doors” teaser campaign from last week? Turns out it’s the start of a new ‘Long Live Play’ campaign for PlayStation 3, celebrating games and the gamers who play them.
The campaign went live today with the launch of the “Michael” TV spot, which continues last week’s trailer, revealing an assortment of characters behind the doors. They include: Cole (inFAMOUS 2), Old Snake (Metal Gear Solid 4), Kratos (God of War III), Lightning (Final Fantasy XIII), Ezio (Assassin’s Creed: Brotherhood), and more. They’re going on about how Michael, the player, helped them get through their struggles.
Watch it below.
https://www.youtube.com/watch?v=mdWkKKSckNk
For more information on the campaign, visit the PlayStation Blog.