Microsoft: Xbox 360 has “superior” first-party lineup

Xbox 360 has a “superior” first-party lineup when compared to its competition, according to Xbox CFO Dennis Durkin. When Industry Gamers suggested Microsoft might need to acquire more studios in order to stay up to par with Sony and Nintendo, Durkin thought none of it.

“I would ask you to go and look at some of your data, just to compare first party performance over the course of this lifecycle, because I think our first party performance in terms of quality bars and units per title this shift has been superior to our competition’s.

“But certainly we think first party is an important tool and you can’t dispute titles like Forza, which has consistently come out on a repeated cadence and sold multi-million units. You can’t dispute things like Fable, which again, on a very consistent pace, has come out and sold 2 and 3 million units a pop. And now new titles, like Kinect Sports, which has come out and sold over 3 million units. So we are, not only building existing IP and incubating around titles like Halo and others, but really building new IP in new areas. And that’s going to be core to us… to build those experiences and monetize those.”

Microsoft’s most recent first-party announcements include Halo 4, Fable: The Journey and Kinect Sports: Season Two.