Spike TV to broadcast EA press conference

Spike TV has added another E3 press conference to their programming schedule. The TV network announced it has partnered with Electronic Arts to bring an “exclusive, live, commercial-free telecast” of their EA’s E3 2011 press conference to Spike TV.
The program, titled Gamechangers: EA 2011 Preview, will premiere live on Monday June 6 at 12:30pm Pacific time / 3:30pm Eastern time. GameTrailers TV host Geoff Keighley will anchor the broadcast.
EA’s press conference promises tons of breaking news ,including “an explosive, never-before-seen demo of Battlefield 3,” a look at Mass Effect 3, a first look at FIFA 2012 and Madden NFL 12, and the “world premiere look” at SSX and Need for Speed: The Run. EA also has “unannounced projects” they plan to announce.
“EA and Spike share a valued publishing relationship and we can’t wait to exclusively broadcast the company’s E3 lineup with our reach of 99.4 million homes across America,” said Kevin Kay, president, Spike TV.
The program will air across Spike TV, GameTrailers.com, and EA.com.