Scrawl becomes Gematsu, launches improved design
posted on 05.26.11 at 02:16 AM EDT by (@salromano)
Game publication changes name and becomes sexier than ever

Scrawl becomes Gematsu, launches improved design

Game publication changes name and becomes sexier than ever

NEW YORK, New York, May 27, 2011 —, the leading online games publication — according to at least one person — has ended its year-long search for a new name. is now

“It feels great,” said Gematsu editor-in-chief Sal Romano, speaking at a conveniently-placed podium. “Day-in and day-out, I would drive myself crazy searching for the perfect name. After months of concoctions and plenty of long bathroom breaks, I came up with Gematsu.”

To commemorate the new name, the site has been redecorated with a new layout. Designed exclusively for Gematsu, the new template is highlighted by its simplistic red beauty. A fully revamped forum is also included.

“When Sal first showed me the new look, I told him to ‘Do it now!’ with the sexiest tone possible,” said Adam Meadows, UK Editor at Gematsu. “I wanted it all over my body.”

Romano denied Meadows’ request, and instead launched the new design all over the monitors of Gematsu’s readers.

“For the past few months, I’ve wanted to punch Sal in the face,” said once-in-a-blue-moon contributor Matthew Frassetti. “It was time I said ‘enough is enough.’ I put my foot down and said, ‘Sal, if you don’t get a name soon, I will kill a single baby deer for every day it’s not changed.’ Luckily for the deer, I said that yesterday.”

Bundled with the new theme comes Gematsu’s exclusive new mascot, created by artist Carmela Doneza. Gema embodies the awesomness of Gemtasu in every way. He will be available in t-shirt form in the near future. The site is currently in talks with Doneza to publish an article detailing his creation. More of her artwork can be found at her deviantART page, which this press release suggests you favorite.

“It’s truly a historical day for the site,” Romano concluded, walking off the podium, down a fifty-foot hallway, back turned towards the audience.

A randomly-selected attendee of the fictitious meeting said he exited “something like a boss.” If this press release had a mind to think with, it would more than likely agree.

For more information on Gematsu please contact:
Sal Romano, CEO and Editor-In-Chief
e: editor[at]gematsu[dot]com
t: @salromano

United Kingdom publishers, please contact:
Adam Meadows, UK Editor
e: adam[at]gematsu[dot]com
t: @admeady

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Save $3 with the coupon code "GEMATSU"
  • ohhh i was surprised when i was commenting it turned red out of nowhere O_O

    love the new layout, Gematsu looks awesome and the mascot is sooo cute :P

    so this is the secret thingy? :D

    • Yep.

      • rockman29

        Awesome stuff Sal, cool name and the site is looking great :)

  • AdamBoy64

    Nicely done guys. Looks brilliant.
    Very nice indeed.

  • Aldridge517

    Cool :D

  • Aha! This was a surprise when I came online this morning. It’s great to see the new name finally in place, and it reads well too, I like it a lot! Definately loving the mascot as well; will it actually be available in T-Shirt form? If so, I will buy.

  • abful

    Congratulations on your new design. Best of luck going forward.

  • Rafi

    More better and better…………., i like that……..
    You never let me down Scrawl…….

    Now you can kill N4G ! XD

  • Kkdog4Sado

    Finally Sal, finally.

    This is great.

  • FinalFantasy_fangirl

    I love the name and the mascot!!! Fantastic job. Congrats to you all.

  • Kurai Warrior

    The name is awesome! And I love the mascot too most gaming sites don’t have one.
    I like the new layout too.

  • Kobracon

    Just when I though this site couldn’t get any better, you get a kickass name and make the main color theme my favorite color!


  • Thanks for all the positivity, guys. Just a note, our forums — the ones that used to suck — aren’t so assy anymore.

    Visit the link in the nav and see for yourselves.

  • Rydak

    I think gematsu is a great name. The mascot is a nice touch, too. I agree with TezChi that it would be perfect on a t-shirt. XD

  • Finalshoryuken

    HA! LOVE IT!!

  • maikel19

    LOVE IT!!!!!!!

  • It’s been all day and Ive only now noticed that mousing over the new icon reveals the mascot’s head! Awesome touch!!

    • Haha. A little late. ;-)

      I also added a small “Set Avatar” button below the default avatar when you comment. Hopefully that’ll encourage more people to do so.

  • Andrew Smith

    Thumbs Up! Sounds so good.

    • Andrew! Where the heck have you been?!

  • Zero

    Congrats on the new name and layout!

    Everything looks great, and I appreciate the changes you all have made to make the site better.

    Those super long bathroom breaks really get the creative thoughts flowing eh? XD

    Also, I love the mascot and your artwork Carmela! I’ll do my best to continue to follow your work on dART.

  • TheronGuard00

    Congrats indeed Sal. I know you know I’ve been on this site for years now, always have loved it. So It’s great to see you movin on up. Love the new name and layout. KEEP UP THE GREAT WORK.

  • incredibilistic

    You’ve come a long way my friend. A long way.

    I have to say I’m still proud I’ve been here almost since the beginning (when you exclusively covered Sony) and was the first and only ever winner of “Most Comments” way back when (around 2006 I think).

    You’ve done an amazing job since and with a new name — love it — and mascot — love it even more — I see nothing but great things ahead for you.


    • That was like… 2007. Damn.

      • sixaxis baby

        • *onAXIS

          • see how long ago it was haha

            • Nice to see both you and Incredi stuck around!

              • hey now im still around as well!

                I dont comment on the stories a whole lot but i still visit the site pretty much every day. Congrats on the change man.

  • AiQi

    I don’t really like the new name :-( Sounds too ‘wannabe japanese’ for me.
    But what the hell does it matter ? The site is great, and that’s what counts.

  • RyougaZell

    So… how long do we have to get used to the name before the old one expires? I kinda keep forgetting the new name and type the old one.

    • Yeah I wondered that myself, altough I already changed my bookmark to the new Gematsu one just so that it looked right on the list!

    • The old one will forever work. Any link clicked after typing in, however, will bring you to a URL.

  • FiftyQuid

    Looks great Sal. I haven’t posted much over the past couple years, but I’ve been here lurking in the shadows. I never thought a new name would be chosen, but I was proven wrong. The name, siite and the mascot look fantastic. Keep up the awesome work!