Following Ubisoft CEO Yves Guillemot’s hint at a new Assassin’s Creed for 2011/12, Ubisoft EMEA chief of marketing and sales Geoffroy Sardin has confirmed a new release in the franchise for 2011.
“Yes, Yves [Guillemot, Ubisoft CEO] mentioned it last week in our financials – and more details will be forthcoming,” Sardin told MCV. “But what I can say is that next year we will have another big Assassin’s Creed game.”
The latest entry in the series, Assassin’s Creed: Brotherhood, did exceptionally well. Sardin says that the game was received much more positively by consumers (than Assassin’s Creed II) due to the game’s inclusion of a multiplayer component.
“Apart from the big marketing campaign that we started a few week ago, and which continues over the coming weeks, the main reason the game has succeeded is that we transformed the brand from a single player one to a multiplayer one,” Sardin said.
“If you compare [the 1m in a week] with last year’s ACII sales this is a big jump – so it’s a great achievement. It’s the best launch in the history of Ubisoft’s European sales, and our best-selling launch title ever.”
Assassin’s Creed: Brotherhood is out now for PlayStation 3 and Xbox 360. All of our coverage on the game can be read here.