What’s up with these Xbox 360 box arts?

The cover art for two upcoming Square Enix Xbox 360 games feature a new branding at the top of the box, ditching the look we’ve come to know and love on our current Xbox 360 game cases.
Those two titles are Deus Ex: Human Revolution and Kane & Lynch 2: Dog Days. The boxes were spotted by the eagle-eyed Xbox Evolved.


Is Microsoft preparing a rebranding announcement for E3 to anticipate the launch of Natal this fall? We’re a week too short to tell.
What do you think of the new box redesign, if Microsoft pursues this with all future titles?