Sony rebrands company, SCE now PlayStation-specific

Sony has announced today that its rebranding Sony Computer Entertainment as SNE Platform, or SNEP for short. I can only assume it means Sony Network Entertainment Platform. However, it’s game division – the PlayStation – will split off into a new company known as Sony Computer Entertainment, or the name we still all know and love. SCE will remain solely in use by PlayStation.

These changes will come into effect on April 1, 2010. Phew. For a second I thought the SCE name was gone for ever. It’s actually a good thing that it’s PlayStation-specific now.

Sony: To Absorb New SNE Platform Network Unit April 1 [Trade Signal]