Tecmo Koei: “Please cut the price” of PlayStation 3

Kenji Matsubara, CEO of the newly-formed publisher Tecmo Koei, has expressed his concerns regarding PlayStation 3‘s price point, saying that he “would welcome a price cut for PS3,” and has made that request to Sony in past meetings.

“Whenever I discuss this with Sony reps I always ask them: ‘Please cut the price,’ but I don’t have a clear view on Sony’s situation,” Matsubara told CVG during an interview.

“Yes, from a publisher’s point of view we would welcome a price cut for PS3, and we are waiting, definitely,” he added.

“It’s definitely a way of boosting the PS3 market, but it’s Sony’s strategy and I don’t know their cost structure. Sony introduced cutting-edge technology in the PS3, that’s why people in the industry accept that the PS3 cost is so high, but we’d welcome a price cut.”