PS3 Debug Firmware 2.80 listed on Sony Press Site

Browsing the Sony press site looking for a high-res picture of the current PlayStation 3 gamercard to create a concept of my own, I came across a page I have not seen before. A page labeled “PLAYSTATION®3 Exclusive” is now clickable and under it, I’ve come across the debug for firmware version 2.80.

Confused, I checked my PlayStation 3 to see what the latest firmware version is. It’s 2.76. I’ve tried to download the 2.80 firmware, but all I get is a “file requested do not exist” page.

Is v2.80 on the horizon?