Japanese consumers line up for PlayStation 4 launch
posted on 02.21.14 at 12:32 AM EDT by (@salromano)
The scene outside the Sony Building in Tokyo's Ginza district.

A year after its New York reveal, PlayStation 4 will finally launch in Japan tomorrow. And outside the Sony Building in Ginza, fans are lining up for the midnight launch.

PlayStation 4 Line

Sony is giving away 100 tickets on a first-come, first-served basis to buy the PlayStation 4 at midnight. And among those 100, the first 30 people will be invited to attend the midnight launch event.

Consumers began lining up at 1 p.m. yesterday (Japan time, February 20). As of 10 a.m. this morning (February 21), one hour before Sony began distributing tickets, over 40 people were waiting outside the Sony Building.

PlayStation 4 Line PlayStation 4 Line

The weather is cold in Tokyo. Many line-goers are equipped with blankets and heavy coats. One appears to be all bundled up in a sleeping bag. Looks kind of cozy.

PlayStation 4 Line

A nice surprise in line are the six members of the the game system idol unit Game Girls (only four are seen in the photo). Given their natural love for video games, it seems they couldn’t wait to get their hands on Sony’s new console.

PlayStation 4 Line PlayStation 4 Line

The man at the head of the line told Famitsu that while he’s lined up for Apple products in the past, this is the first time he’s lined up or a game console. He finds PlayStation 4 fascinating, and is looking forward to its graphics and Share features.

PlayStation 4 Line PlayStation 4 Line

The first person to purchase a PlayStation 4 at midnight will be determined by lottery.

PlayStation 4 Line

The PlayStation 4 Japanese launch event will be live streamed, beginning at 10:30 p.m. Japan time. Esteemed creators like Hideo Kojima, Shinji Hashimoto, and Toshiro Nagoshi will be featured. Find more details here.

Play-Asia
  • TreizeX

    Man imagine the sales afterwards

    • http://kougeru.tumblr.com/ Kougeru

      Exactly my thoughts when I saw the 5.3m sold already. Japan obviously is a huge market for Sony. I just hope they MADE enough…I doubt it, considering no local stores here can even keep any in stock after all these months

  • MrFinalgamer

    nice to see they’re so eager to get their PS4s, i sure hope sony has a successful launch + let’s hope sony doesn’t have as many problems with systems and PSN, like last time…

  • Elvick

    Bro fist for every one of them.

  • JonathanisPrimus

    The cashiers definitely don’t want to catch the gameritis http://gematsu.com/wp-content/uploads/2014/02/PS4-Lineup_Fami-shot_02-21_008.jpg

    • http://kougeru.tumblr.com/ Kougeru

      They themselves might be sick. Japanese are polite and actually cover themselves when they’re sick

      • jujubee88

        Well, not all people are always polite . . .

        http://www.youtube.com/watch?v=tEfamAuJR_8

        • DrForbidden

          I was disappointed by the lack of massive fights in that video that its title promised…

          • jujubee88

            It’s the dictionary term.

      • Elvick

        When I first heard about that I thought it was awesome.

        Should be a worldwide thing.

    • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

      You see all sorts of citizens actually walking around with flu masks in Japan. It’s such a big thing, it’s even incorporated into games, then you have artists like M-Project Suzumoto actually use one as a trademark, heh. I’ve also seen it used for actors to promote games (like the creepy grabby guy in Dream C Club videos that has a really deep and muffled voice, but I forget his name at the moment X3).

      • Budgiecat

        Now explain the eye patch thing in Anime…

    • LordKaiser

      I wonder how she loosk without the mask. Her hair looks beautiful and I like the color.

  • Budgiecat

    I hope Godzilla doesn’t come….

    • DrForbidden

      I’m curious why you keep bringing up Godzilla in your comments. Are you hyped for the new movie coming out?

      • Budgiecat

        Yes

        And I’m even more hyped knowing you’ll buy me a 2 foot tall Godzilla toy based off the movie once it comes out….because you know, best friends.

        • Unretributed

          Did that Godzilla film ever get a second trailer?

          • Budgiecat

            On the 27th of Feb it will

        • DrForbidden

          I’m afraid you’re going to be one sad kitty, then…

          I can get you a run-of-the-mill house lizard, though. You’ll have to irradiate it yourself. Just send it to Fukushima.

  • jujubee88
  • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

    Have to admire their dedication, that’s for sure.

    • 永次

      In 1 month no one will know about PS4, meanwhile, in PS3, new gundam, new Tales of, new Persona, new Jump Stars, 2 new Super Robot Taisen, new Idolmaster, new…

      • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

        Just because the old gen will still be getting support doesn’t mean people will just forget about current gen, lol. That doesn’t make sense :p

        • 永次

          I know I know, but I mean in a short time (1 year?).

          • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

            Oh. You said “In 1 month” originally @w@

            • 永次

              I mean, in 1 month, no one will remember PS4 exists like WiiU, then, in 1 year(?), 2 years(?) PS4 will be alive again like VITA :P
              Without games is impossible PS4 sells well.

              • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

                I don’t think any console in gaming history has ever had “games” on launch day, lol. It takes a while to build a library worth talking about, ya know?

  • tokyobassist

    I hope this encourages and sparks inspiration in Japanese devs knowing people are interested in the next generation consoles and the hardware provided for them will allow them to make the games a lot more freely than the previous generation.

    This is good to see because I really do have to give it to Western developers for really stepping their game up this past gen. Western developers always felt like they were perpetually in the shadow of the Japanese as far as gaming goes despite innovating in many ways.

    Hope this new generation of systems brings good things.

    • Budgiecat

      Well so far PS4 is like at 5 and half million Western sales. Who knows how much it’ll be in Japan but if its more than expected, then yes perhaps and hopefully that will inspire Japanese developers and publishers to start moving back to console development instead of this recent mobile phone development push (which I cant stand).

      Also hopefully that also means if they do, then they actually take advantage of the hardware and try new things since many Japanese games have still been designed with a PS2 mindset and execution (though that may be because of budget and trying to appeal to just the Otaku niche).

      The West caught up last gen mainly due to the influx of PC games being ported to consoles due to the 360 taking off. Japanese developers weren’t used to HD development as much since in the past they strayed away from PC game development (aside from your average VN’s and hentai games)

      • badmoogle

        Also last gen showed the difference of the “money power” that exists between western and Japanese publishers.Western publishers were more eager to invest huge budgets that were needed for AAA HD development while not many Japanese publishers were willing to take the risk of such a huge investment since most of them lost confidence that they were able to compete with the big western publishers and make games which appeal to western gamers.

        Hopefully this gen we’ll see a new renaisance of the mid-tier Japanese studio (something like From Software’s caliber),studios that are willing to take risks and push innovative gameplay while standing somewhere between the budget of a AAA game and an independent one.

        I think the good mid-tier studio is what is really missing from today’s industry and we really need them to keep the balance between inovation and mainstream appeal.

  • http://Xcite79.1up.com/ Keegs79

    Stoked to see the sales numbers.

  • shogunknight

    Wow, im really impressed. Good luck to Sony