Nintendo clarifies E3 2013 plans
posted on 04.25.13 at 11:57 AM EST by (@salromano)
Two small events on Tuesday morning of E3.

Yesterday it was revealed Nintendo would skip its traditional large-scale press conference this year in exchange for “smaller events.” Today, Nintendo has provided clarification.

“As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events,” said Nintendo in a statement. “This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3.

“At the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.

“At the Nokia theater we’ll meet with business partners (retailers, publishers, analysts, etc.) from the [Nintendo of America] territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations.

“Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format. New this year at our booth in the [Los Angeles Convention Center], prior to the show opening, we’ll invite a small group of media to play our games.

“We will have a strong line-up of beloved franchise experiences available for immediate hands-on play. We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date.”

Thanks, GameTrailers.

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3DS, Wii U
  • Himiko

    I don’t mind getting info through Nintendo Direct. A lot of great and meaningful announcements have come from it.

    • Sevyne

      I’ve really liked the approach they’ve taken with the Nintendo Directs, but going small at E3 is still a big mistake. E3 is a huge event and probably one of the best ways to advertise your system and software. Nintendo Directs are far more low-key and really are just for folks like us and not for the global masses. Staying in the shadows isn’t going to push sales enough. They need to hit loud and hard.

      • BigDix

        Actually, E3 is no different in the end. Ultimately just for folks like us; the global masses and the vast majority of video game-buying consumers are not watching E3 at all. If one assumes the media is actually fair and focused, then nothing should in fact change. Given the climate though, it does give the media an excuse to shirk their Nintendo coverage even more… Time will tell.

        • celebrinando

          They not watch e3 but they read the news on NYTimes day after. e3 is much more than just a live event pal.

          • BigDix

            Aside from the fact that the New York Times’ gaming coverage is decidedly limited and composed 95% of reviews, their own E3 round-up should reflect exactly what Nintendo announces, if it’s understood that they’re competent journalists. So unless Nintendo actually shows very, very little in their E3 Directs and closed events, the only one to blame for a hypothetical lack of coverage would be the NY Times.

            As for E3 being “much more than just a live event”, that really isn’t relevant. Nintendo is continuing all of their E3 meetings and media/distributor relations that supplement the live event aspect. So the live event is the only thing that’s changing, pal.

        • Sevyne

          Except for the fact that a lot of info from E3 is televised, heavily covered by every media outlet, and easier presented to the masses and Nintendo Directs are very small and short Web video updates. E3 may be for people like us, but it’s presented to everyone.

          Now I personally love Nintendo’s approach to be more personal with gamers and give more frequent updates through ND, but it’s also not giving them the public exposure they need. E3 is one of those things that actually does that.

          • BigDix

            I wouldn’t say very much at all is televised. Remember that Nintendo’s shift here coincides with the fall of the G4 Network, the only remotely comprehensive broadcaster of E3 coverage. Spike TV is a distant second with a rather insignificant comparative chunk of television air-time dedicated to E3. But maybe they plan on picking up G4’s slack? Who knows?

            Other than that, E3 is most certainly not heavily covered by every media outlet, if covered at all. The only coverage it receives through channels that could be considered as reaching beyond the avid gamer population are cursory mentions tacked on to fill space. I don’t imagine anything communicated through those tiny blurbs is of any consequence. Without sufficient substance, they make no impact on an already largely disinterested and unaware public.

            What exposure Nintendo receives beyond what they themselves can directly distribute is up to the media. If they choose to skimp or neglect, that is a result of their decisions and biases. Nintendo is going to presumably provide the same output of E3 news and announcements on their end. It’s just not coming in the form of a stage event. Isn’t the essential aim of journalism to ignore spectacle and present the actualities of a situation? If that’s the case, it’s as I’ve already said — unless Nintendo’s smaller presentations actually bear little of interest, there’s no reason why the public wouldn’t be getting exposed to the limited extent they do through a news media that is supposedly doing its job correctly.

            • Sevyne

              Last year and the year before the entirety of the main stage and tons of coverage on the floor were in fact televised (on multiple channels in fact) so I dunno what you are talking about. You just have been hiding under a rock the last decade if you don’t see how heavily covered E3 has been. Everything from TV, to magazines, spatterings all over the internet, etc are flooded with news/updates straight from E3.

              • BigDix

                As I recall, G4, Spike and MTV were the only networks broadcasting the “main stage” last year; that was an all-time high with the conferences splintered across the three. Aside from the one or two conferences MTV simulcasted, they aired no E3 coverage. Spike had three hours at most, over the entirety of the event, of Geoff Keighley-anchored commentary pertaining to E3. G4 of course had their usual glut of coverage, but as was mentioned previously, they no longer exist, exactly because they never reached the masses.

                I think you’re confused… The gaming media is certainly bonkers about E3. It is a “hardcore” gamer’s super bowl. However, no non-gaming media — television, magazines, Internet or otherwise — has ever been remotely flooded by E3 news. I’m intimately familiar with the mainstream media and E3 is largely a non-factor for them. Routinely, it is never mentioned on national newscasts or in the local markets; exceptional years bring 10-20 second snippets to fill time as their broadcasts wind down. Not even the primary cable networks cover it in any significant fashion; the absolute most you could expect is a minute-long package played in repetition, but more often it is thrown in as a cursory mention in a random sampling of headlines…again to fill time. Major Internet news outlets will toss out a few round-ups, and print will do the same, offering no more than a couple pages max to anything out of E3.

                So no, I don’t think the problem is me supposedly having been under a rock. But I’d love to be wrong! Perhaps you could cite some of this “tons of coverage” so I can tune in and catch it this year? I mean with PS4 and Xbox Next, there’ll be no better opportunity for the media to go nuts with the E3 coverage, as you say they do.

      • $29082171

        The issue with E3 is that they need to focus both on shareholders and their fans at the same time and it’s impossible to please both sides, this is the case ever since E3 stopped allowing normal people in the conferences. By dividing the event and instead making two differently-focused conferences as well as spread out their Directs which are of a much more intimate nature with their customers, they can please every group much more easily. I’m not sure how exactly things are going to run though.

  • Aiddon

    I think Nintendo has just gotten sick of this idea that E3 is some sort of competition. Better for them to show stuff on their own terms rather than letting a self-important event dictate when they can announce stuff.

    • Elvick

      E3 has never dictated WHEN any company announces something. :/

      Sure, they could save some things for it to show off some new stuff. But every company announces games all throughout the year. You can already do what you want. And still do conferences.

      Can’t say I care if Nintendo doesn’t do one. I never watch theirs anyway. Just wait for the recaps.

    • Keegs79

      They will be overshadowed by Sony and Microsoft’s new systems. If they went to E3 than they would be targeted as having a worse E3 conference. It is smart on Nintendo’s part. That is it.

      Besides, its still not about competition. Its about showcasing what you have in store for distributors and journalists. Just like anything, people will say who they think had the best conference. That is natural.

      • Aiddon

        which is believing it’s competitive. Companies at this point are practically using it to measure willies against one another. It’s just gotten silly and it’s for the best that Nintendo has decided to act like pros instead of treating the place as some kind of carnival.

  • Zero

    Sounds like one of those small events might be for SSB U.

  • PrinceHeir


  • Auragar

    new ways to bring the news of our games and information directly to the players at home during the E3 timeframe <— Demos? Would be cool.

  • BlacksitePSU

    I’m fine with this. I like Nintendo Direct.