Tretton: PlayStation 4 announcement ‘would be distracting’

PlayStation 3 "just hitting its stride."

If you thought Sony’s denial of a PlayStation 4 announcement at E3 was only a cover to hide the truth, words from Sony Computer Entertainment America CEO Jack Tretton may beg to differ.

“In terms of when you talk about [the next generation] and when you announce it, it really depends on the health of the existing platform and the other things you have going on,” Tretton told IGN. “And right now, we’re focused on PlayStation 3, and I’ve got another platform (PlayStation Vita) to get out the door in seven days, so I don’t want to be thinking about trying to launch new technology anytime soon. I want to focus all our energy on our console business, which is really just hitting its stride, and Vita, which really deserves a dedicated push from us.

“I, quite frankly, would be very distracted if I had to be talking about next generation hardware this year,” he concluded.

Talk of a nearby PlayStation 4 announcement isn’t anything fresh. Though, the train didn’t really start rolling until January, when MCV reported that it was 100 percent certain (through sources, of course) both PlayStation 4 and the next Xbox would be revealed at this year’s E3.