Black Tusk Studios becomes The Coalition

Gears of War developer gets new name.

The Coalition

Black Tusk Studios, the Microsoft-owned developer heading the next Gears of War, has changed its name. It is now known as The Coalition.

According to Coalition studio boss Rod Fergusson, the new name represents the staff, as a coalition is “a team of diverse individuals working together for a common purpose.” It also plays into the lore of Gears of War with the series’ Coalition of Ordered Governments (COGs).

Fergusson also teased Gears of War will be at E3 this month, saying fans should tune into Microsoft’s “Xbox Daily: LIVE @ E3” broadcast on Monday, June 15 at 4 p.m. PT “to see what we’re working on.” (This is after Microsoft’s press conference, which is at 9 a.m. PT.)

See Fergusson’s full message below, via Xbox Wire:

Hi everyone – I’m Rod Fergusson, former studio head of Black Tusk Studios.

It’s not what you think.

Beginning today, the Vancouver-based Xbox team working on the Gears of War franchise will be known as The Coalition. What’s in a name? In short, The Coalition speaks to who we are as a team, and what it is we’re working on.

A coalition is a team of diverse individuals working together for a common purpose, a concept that we feel describes our studio quite well.

Fans will also recognize the Coalition of Ordered Governments (COG) from Gears of War lore.

When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza. Moving forward, when you hear The Coalition, we want you to think of Gears of War.

To see our new logo in motion, and to learn more about The Coalition, watch the special edition Rodcast above.

Speaking of Gears of War, we’re getting close to E3, where we will share more on what’s next for Gears of War. Specifically, Gears fans should be sure to tune in to Xbox Daily: LIVE @ E3, on Monday June 15 at 4PM Pacific to see what we’re working on.

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