2K Games and Gearbox Software are planning to launch four new download content campaigns follow the release of Borderlands 2 next month, each of which will retail for $9.99 / 800 Microsoft Points. Today, 2K has announced the Borderlands 2 Season Pass, which will net you all four pieces of content for $10 less.
Purchasing the content individually would amount to $39.96. However, the Season Pass will be available for $29.99 / 2400 Microsoft Points. You will get all four add-ons on their first day of release for the price of three.
Borderlands 2 is due for PlayStation 3, Xbox 360, and PC on September 18.