Square exec expresses discomfort with E3 lineup - Gematsu
Square exec expresses discomfort with E3 lineup
posted on 06.11.11 at 12:59 AM EST by (@salromano)

Square Enix’s lineup at E3 this year, for the most part, wasn’t Square. The major titles at this year’s showing included Tomb Raider, Deus Ex: Human Revolution, and Hitman: Absolution — all properties of Eidos, which Square Enix owns. Final Fantasy XIII-2 was the only title stemming from the firm’s Japanese roots. According to Koji Taguchi, a senior executive officer at Square Enix Holdings, the lack of Japanese titles was “almost humiliating.”

“Because we merged with Eidos and had games like Tomb Raider, Deus and Hitman, we were able to keep face as a company,” said Taguchi on Twitter. “But the decline in Japanese titles was almost humiliating. This has been a week where I worried every day about how we can fix this.”

Square’s Japanese teams are currently busy developing Final Fantasy Versus XIII for PlayStation 3 and Final Fantasy Type-0 for PSP. The pair did not appear at E3.

Save $3 with the coupon code "GEMATSU"
  • maikel19

    its no secret that jap devlopers were MIA in this years E3,
    and i think the reasone for that is TGS!
    they want to support the country and industry whice they grow in, and i dont blame them after the events of last few monthes.
    expect big things from all jap devlopers on this years TGS, MGS:rising, DMC, new FF games and allot more…..

  • DarthXehanort

    We’ll see their superior games at TGS.

  • Zero

    This was set in stone after TGS 09. I still remember people saying it was awful.

    Then, the great Keiji Inafune, decided to come out of the shadows and just say it…

    “Personally when I looked around [at] all the different games at the TGS floor,” Capcom’s Ben Judd translated Inafune, “I said ‘Man, Japan is over. We’re done. Our game industry is finished.’”


    Ever since then, Japanese Developers have basically put a hold on E3, and have showed everything at TGS. For the most part… Even Kojima appears to be doing that this year. Square-Enix JP studios do this all the time, so I’m not sure why Mr. Taguchi is pointing this out.

    Perhaps he feels like it is unacceptable, but they need to save good stuff to show at TGS. TGS was much better in 2010, the amount of people who attended the show was up from the previous year too, I believe.

    • anime10121

      Yeah Square Enix JP did usually do their biggest reveals at TGS each year, but they usually at the very least provided us with subtitled trailers and talked about their games with western interviewers. This year their was nothing (excluding XIII-2), no interviews, no subtitled trailers, no announcements, no press conferences, NOTHING.

    • I think the major issue Taguchi-san points out is the fact that Square Enix wouldn’t have had much a showcase if it weren’t for Eidos.

      If Square had never acquired Eidos, their display would’ve consisted of Final Fantasy XIII-2, Dungeon Siege III, Heroes of Ruin, and Wakfu. Only one, maybe two (depending on who you ask) of those titles would be considered heavy hitters.

      All of what Eidos brought out — Tomb Raider, Hitman 5, Deus Ex 3 — are major players in the industry. Square’s internal lineup just doesn’t have that influence.

  • anime10121

    Yea I felt that really sucked that they had NOTHING to show for Divisions 1 and 2 of SquareEnix’s own developmental teams save for XIII-2. No Kingdom Hearts, no type 0, no Versus, hell not even formal announcements of games such as Dragon Quest X. It was pathetic that the recent acquisition of Eidos had given them ALL of their games shown.
    I prefer Japanese games because they have more diversity in the types of games released there vs the shooters released here. Dont get me wrong I love Uncharted and it is a breath of fresh air when it comes to shooters and I also love western platformers (Ratchet, Jak, and used to love Spyro), but it seams that’s all we have released here: shooters, a couple platformers, and the occasional old dungeons and elves RPGs. There’s just something about Japanese games that weaves storytelling into immersive gameplay (MGS, Xeno-series more so for story, KH) that is just awesome.

    I feel it extremely sad that Japan is trying so hard to conform to the west that they are starting to lose what made their games special; Capcom and the new DMC come to mind. I dont see the point in trying to appeal to the west when for previous generations doing what came natural to them was succeding. People who say its because Japan isn’t moving forward needs to just look at the miniscule changes FPS, have made over the years.
    While I will agree that Western studios have made more advances in technical aspects of games, there rarely is a Western developed game that last’s over 20 hrs. When you have games that are that short, you have more time to tighten the tech, and graphical aspects in game.
    To cut this extremely long comment short I agree with Taguchi’s disappointment in that I feel that Square needs to really look at themselves in the mirror and either stop announcing games so early and showing nothing for monts/years (KH3D/vs.XIII) and start releasing games in a timely manner. One or two current gen games per year should not be that difficult considering how big Square is and how many teams they have under their belt.

    • Totally agree, especially on the “Conforming to the west” idea that some Japanese developers get caught up in. It doesn’t work, and would be to their advantage to NOT try being ‘just like you’. Hopefully they realise this sooner rather than later.

    • I second (third?) your “conform to the west” point. By trying to create games for the Western audience, they’re essentially crafting a game like a Western developer would. Doing so rids the game of its Japanese flavor, which is a unique category all its own that deserves to be expressed.

  • Kurai Warrior

    They really do need to stop trying to cater to the West so much. We have plenty of Western games already thanks. I really do miss traditional Japanese games, there just aren’t that many this gen and it sucks. There is no reason why they can’t compete this gen while keeping their Japanese identity in their games. It would also help if they localized more games. I’ve seen so many games I’ve wanted to play but can’t because of a language barrier.

    As far as Square-Enix goes, they were almost non-existant at E3, the only thing that really got covered from them was XIII-2, which I’m still not sure how to feel about. I’m kind of baffled that Versus XIII and Type-0 didn’t show up in some kind of fashion.
    Especially since they have been in development for such a ridiculous amount of time.

    And honestly. Square needs to try to make some new franchises that aren’t half-as$ed. No more 5-7/10 games they need some fresh material that earns them 8-10/10.

  • talesoffan

    SE sucks this gen. Which I think is all that needs to be said.

  • Zero

    They made it pretty clear before hand we wouldn’t get anything good at E3. No twitter posts about possible surprises, Versus was confirmed to not be at the show months ago, etc.

    So, why would they come out an say this. My post above was reasoning on why the overall presence of Japanese games was low at E3.

    The fans complaining about no Versus, or Type 0, or unannounced games should expect this by now. I would love for Square-Enix to change and start bring surprises to E3 and stuff, but they aren’t going to.

    Well, they did with Microsoft on 13, but they totally got payed to do that…lol

  • go-go-boy

    i would be ashamed too then again i would not have let it happen for one i would make sure to announce my games at the right time and not try to make about twenty games at one time spacing out the developing teams and i would try to make my games the way my fans like them and not try follow a style you don’t understand and be a mind reader thinking a certain part of the world preferes a game to be simple then make excuses when people don’t like it.