Jack Tretton: “People don’t respect confidentiality in this industry”

Sony was like a leaky ship during this year’s E3, spilling tons of information before the press conference had even commenced. Jack Tretton, President of Sony Computer Entertainment, didn’t like that the one of the conference’s big highlights, the PSP Go, was spilled on the internet before the conference, saying people “don’t respect confidentiality in this industry.”

“People don’t respect confidentiality in this industry,” says Jack Tretton, president and CEO of Sony Computer Entertainment of America. “It’s tough enough to keep a secret within your own company, much less when you speak to third parties.”

“This is an industry that has trouble focusing on today,” he says “We want to constantly talk about tomorrow.… You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out.”

PlayStation Prez On Leaks [CNBC]