Earlier today, various movies from the new Netflix feature on the New Xbox Experience suddenly stopped streaming,Â a simple red “Not available on Xbox” message in the Notes column inside the Instant Queue appeared. Apparently, due to licensing issues between Netflix, Microsoft, and Sony, movies from Columbia Pictures, which is a subsidiary of a Sony Pictures Entertainment, do not stream on the Xbox 360.
Steve Swasey from the Netflix Blog explains the situation:
As watching instantly becomes a more prominent part of the Netflix service, our goal is to have all of our streaming content licensed for all of our partner devices. Weâ€™re doing well in this area, but it will take some time before we fully achieve that goal. Today, titles regularly come in and out of license and there is a natural ebb and flow to what we have on license at any given point in time. In the case of Xbox 360, a few hundred titles are temporarily unavailable to be streamed via the Xbox game console. Those titles are still available to be watched on subscribersâ€™ computers and on TVs via other partner devices, and we hope theyâ€™ll be licensed for Xbox 360 shortly.
And thus, the war between Sony and Microsoft wages on.