NIS launches ‘Summer Stag Beetle Observation Project’ countdown website

Observe a beetle, live.

Nippon Ichi Software has launched a strange new countdown website.

The website, titled “Summer Stag Beetle Observation Project,” features a live stream that lets you observe a stag beetle in a tank. A timer on the website is counting down to when the live stream will end, on August 10 at 15:00 JST.

In Dengeki PlayStation this week, Nippon Ichi Software announced a new PS Vita action RPG called The Princess is Money-Hungry. Perhaps this is somehow related?