EA skipping E3 2016 for own EA Play event
posted on 01.27.16 at 11:40 AM EDT by (@salromano)
Press conference to be held on Sunday instead of Monday.

EA Play 2016

Electronic Arts will not have a booth at E3 2016. Instead, the publisher announced EA Play 2016, a new event open to the public set to take place at the Nokia Theater in Los Angeles between June 12 and 14, as well as at The Mermaid in London on June 12.

The publisher will still host its annual press conference. However, rather than take place at its normal time—the Monday before E3—it will be held on Sunday, June 12 at 1 p.m. PT / 4:00 p.m. ET / 9 p.m. GMT.

E3 2016 runs from June 14 to 16 at the Los Angles Convention Center located next door to the Nokia Theater.

“Our players are the driving force behind everything we do,” Electronic Arts said in a statement. “So this summer, we’re opening up our world to you with unique new live events in Los Angeles and London. We’ll bring the new games, we’ll bring the demos, we’ll bring the competition…and you get to go hands-on. Or join us online and immerse yourself to experience some of our biggest games of the year. Let’s live to play together.”

Visit the EA Play official website here.

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  • Renaldi Saputra


    based EA

  • TwoKF

    I don’t really mind, because the 9pm GMT time for the conference means I can watch it.

    The problem is that I probably have no reason to.

  • http://www.rpgplayer.org MechaMefi

    Oh, I’m so sad. EA always bring the best conference every year…


    • Tuan Kacang

      No, they do brought the best.

  • Aiddon

    o….kay, this is new. They’re not the first major publisher to skip E3, but they better hope they’re presser is big otherwise they kinda wasted resources.

  • DarthBrian

    Too good for E3 now, are we, EA?


    • Aiddon

      though considering how the internet works now, E3 is no longer a deal breaker.

      • DarthBrian

        Not having a booth at E3 is pretty dumb.

        • Aiddon

          I repeat, it’s not a deal breaker anymore due to how the industry has changed. It mattered in the 90s when E3 was the only real game in town, but nowadays it’s been usurped and the net has allowed info to spread faster, thus E3 is really just a formality that’s around for its own sake.

          • Pastmaster

            I see events expand worldwide like Sony is doing now. E3 was a big deal but it isn’t anymore. TGS is becoming the same irrelevancy. Most games get announced in Famitsu nowadays and keynotes by companies. Nico nico stream teases announcements. Events are more spread today.

            • Aiddon

              TGS at least is open to the public thus it has a different appeal and can have regular gamers check out titles. E3 is really just the industry showing off a lot of the time.

              • Tuan Kacang

                Now if only E3 open their doors to the public, this will break the hell loose….

  • http://gematsu.com/ Sal Romano

    This is actually really great news. Covering the press conferences on Monday really takes a toll on ya and that free space where the EA conference would normally be should allow me some time to recuperate.

    • DarthBrian
      • Yuntu

        I so hope SE finally learns how to do a press conference.

      • Zatekuyo

        Ha ha ha……no. Besides they are still a Japanese company, they have the event on their own.

        • DarthBrian

          Square-Enix had an E3 press conference last year on Tuesday.

          • Zatekuyo

            I know.

    • MrFinalgamer

      Must be a pain for people covering demos, though. :/

    • shogunknight

      What if another company takes that spot?

      • http://gematsu.com/ Sal Romano

        Then I cry.

  • vishmarx

    good if that means its not all Pele and we get to see the next mass effect and visceral’s star wars.

    • Richard Miller

      I highly doubt we will see another Mass Effect. And with how they killed the series I sure hope we don’t. RIP Bioware.

    • Tuan Kacang

      What’s the big deal with that pele presentation last year, actually?

  • Asma Asma

    Nintendo always leading the way in terms of innovation an others follow.

    • MrFinalgamer

      Except Nintendo still goes to E3, and EA is basically saying they’ll host a better E3, with black jack, and hookers.

      • Asma Asma

        Anyway, digital events are the way to go. I always hate when a “celebrity” I don’t care about appears on stage or a band I don’t give a fuck about performs.

        Besides being cheaper and targeting a broader audience.

        • Yuntu

          But this isn’t a digital event like a Nintendo Direct.

    • shogunknight
    • Mozendo

      Yeah let’s ignore Blizzcon and Quakecon.

    • Party Rexy

      What you just said makes no sense at all nor was it even related to the topic at hand.

      • LordKaiser

        Unless he is baiting, he’s talking about Nintendo Direct.

    • ayanami-chan

      You are a dumbass.

      • Asma Asma

        Why is there always humans like you, insulting other people because you think you’ve earned the right to do so. Why do I even bother? Don’t reply to this, I won’t discuss this any further.

        • ayanami-chan

          Not for you but for others to follow, though run from me as you must; I insult, not to degrade, but to make a statement, to denounce a claim so stupid as yours with as little words as possible, it appears as I have succeeded. As for earning the right to do so? Well given you decided to make a claim on a comment section dedicated to COMMENTS, I’d say that gives me enough of a “right” as any to decry your statement, though understanding that any may do the same to me. And fyi, those that run from the truth usually are on the receiving end of vindication.

          • https://twitter.com/Pekolachi Pekola

            The only right you’ve earned is being warned.

            Don’t insult other members again. Next time you feel like being a jerk, don’t bother justifying it.

            • ayanami-chan

              What do you want me to do? Flag the post and move on?

    • Aiddon

      Not the same due to Nintendo still attending E3, they just prefer to have digital events and not a presser. Then again I wouldn’t be surprised if that’s what EA thought while designing this…but forgot how Nintendo does things.

    • PuppetMaster

      Hahahahahahahaha….hahaha…haha….you aren’t serious right?

    • https://twitter.com/Pekolachi Pekola

      I don’t understand what Nintendo has to do with this, tho?

  • Yuntu

    But why?

    • Suraimu

      Its cheaper.

  • Lara Croft

    I wonder if they will show that secret Star Wars game by EA Visceral and Amy Hennig.

    • ZayZay_11

      Probably an early prototype but don’t expect that till like 2018.

  • JuVu

    So… we could have console manufacturers’ presentation without all the EA stuff?

    Sounds great to me.

    • vishmarx

      if only activision did the same,
      no more destiny and cod

    • articuzwolf

      Most likely not

  • kthanxyousuck

    Am I misremembering that they had the most boring (besides Nintendo) conference last year with the exception of showing Unravel?

    • SirRichard

      No, they had the most boring. All the usual standard sports showings, with an agonisingly long and rather uninteresting focus on Garden Warfare 2. This is a mercy, really.

  • Richard Miller

    For such a horrible company they sure do have big egos. But good riddance to them leaving so I won’t have to see their crappy games.

    • Yuntu

      Well if I would make that much money I would also have a big ego.

      • Richard Miller

        Haven’t their profits been lower than the year before?

        • Yuntu

          Dunno I only know that Fifa and co. and Battlefront sold like hotcakes.

          • Richard Miller

            That’s sad.

            • Yuntu

              The Fifa or Battlefront part?

              • Richard Miller


  • Goth2191

    Oh C’mon!…
    They lost the opportunity to call it “EA3”

  • LordKaiser

    Good Riddance! Now more space for better games at E3.

  • Cocteau

    So no Mass Effect at E3 I guess.

  • Party Rexy

    Now people at E3 won’t have to endure a whole hour of sports, mobile, guest stars and some other things sprinkled.

  • pixxxelz

    This is great! Now Activision and Ubisoft need to do the same and E3 will be perfect.

    • Zatekuyo

      It doesn’t help that Activision still has no idea what to do with both Crash & Spyro, as he stated that they’ll find a way to bring him back to his prime, and so far nothing has been done, not a single concept, nor gameplay, nor interviews about said crash.

      Seriously, and I hope Sony really buys out Crash and Spyro, cause I feel like they should give it a proper reboot it deserves in a cartoon-ish, looney toons inspired way, which it would mean that Spyro himself will be cut from Skylanders both in the game and a new show, replacing with a generic dragon that I wouldn’t mind seeing.

      • Tuan Kacang

        I won’t be mad if they make another CTR.

        • Zatekuyo

          If it had gravity-defying type of mechanic that Crash Team Racing (2010 version) has, then i would be ok with that, and it would’ve been named like Crash Multi Team Racing that i think it would be completely exclusive to PS4.

    • Darak

      plus without Nintendo, Playstation and Xbox it will be way better lol

  • Zatekuyo

    Seems like they don’t even want to bother with E3 in favor of doing their own event, since they did enough of it.

    Good enough for me to see games that aren’t sports related and other redundant bullcrap unless if it’s creative.

  • Mirikku

    Seems like a bit of a silly business decision for EA to make. But hey, I’m definitely not complaining.

    • Silver

      I don’t think anyone is. I for one won’t miss them from E3.

      • Mirikku

        Yup, same. More E3 space? I’m all for it.

  • ayanami-chan

    Well good riddance, I know EA isn’t gonna have a new Dead Space, so the only thing I’ll miss is Mass Effect

  • http://twitter.com/SrTirano MrTyrant

    Good, good! there will be more space now.

  • GuyFaber

    and nothing of value was lost.

  • Pastmaster

    Bend can now demonstrate their open world game in 2 days. Let Horizon join the company.

  • https://www.youtube.com/user/BaoZakeruga BaoZakeruga

    And nothing of value was lost

  • Arcliff7

    good. less crap to deal with.

  • Satoshi Ookami

    More reasons to look forward to E3?

  • ZayZay_11

    Okay Good. All they talk about is sports and save the good stuff till last 10-15 mins.

  • KiddyCorky

    Can’t wait for EA to backpedal when their little event is only visited by a couple of hundred people who still think their games are something to look forward to.

  • Learii

    not like i care about EA and their sports games

  • Marco Tinè

    “Our players are the driving force behind everything we do”
    … like letting people pay a ticket for a separated E3 like experience? I know these are costly events and they have to recoup somehow, but contents should be presented in much more compelling and substantial ways than whatever EA has done in L.A. in the last few years.

  • donkey3

    I still want to see a new Dead Space game

  • Olejka Petrow

    And nothing of value was lost that day for E3

    • tokyobassist

      I mean I liked Dead Space and Mirrors Edge at the least.

      • Peacenutman

        Same here, 2008 was the year that I thought EA was brilliant.

  • Peluso M.

    They will not be missed. They are a toxic presence for gaming as a whole and joyful will be the day when they disappear forever.

  • commodorewheeler

    Doesn’t matter to me, since I haven’t been to an E3 in almost 15 years. Surprised that so many people say they won’t miss them at all, though. Personally, I love their Mass Effect and Dragon Age games, and I have to think that something decent will come out of them doing Star Wars.

  • Aaron Mason

    EA your too soulless to be a Nintendo. please STOP!

    • Infasis

      Well, they both try to appeal to a mainstream casual audience so maybe this works better.
      (NoA is pretty much the opposite of their “it’s in the game” tagline with all their self censorship though)

  • Anon_Amous

    They are sports contracts away from collapse. Trouble is those contracts are rock solid. Oh well, let them do as they will. I wonder if anybody could poach some of those contracts away eventually? I’d love to see another publisher secure them.

  • Auzzie Wingman

    No fuck no. The last thing we need is a super unhype version of EA Gamechangers man.


  • someguy

    Ain’t that nice? They won’t take E3 time now and it will be easier to ignore them.

    • Hayate Omega ZX (Sora Sen)


  • Tuan Kacang

    Well, this is bad.

    Now if only they can make better games, though… their sports games are still the shit. If only this applies to their other games…


  • yo1234

    Only things from them that I would care about would be a dragon age origins remake, or a fourth installment that features the hero of fereldon after he steps through the portal with morrigan. I wouldn’t mind hearing about the champion of kirkwall either. Dragon age inquisition was pretty vague and somehow managed to get my history wrong. I specifically remember choosing Meryl in the game and going off with her. Then I remember choosing Meryl in the database. Yet somehow inquisition says that the champion disappeared while Meryl went off with the elves. Annoyed. Rant over lol.

  • oldgameswerebetter

    they didnt make enought money with DLC, premiums and season passes so now they try with entrance passes?

  • chroma816

    Stop. EA. Please, don’t go.


    • Tuan Kacang

      too bad it’s a sarcasm though. I’d love if EA didn’t actually go

  • PuppetMaster

    Only wait for Mirror’s Edge 2. Doesn’t care for Fifa, ME, BF, NFS, and the rest of their IP’s. So, bye EA.

  • Ein on Shrooms

    Number of people who give a crap:

  • Hayate Omega ZX (Sora Sen)

    What do you mean EA HAS been at E3 after 2008?!

  • AkuLord3

    When Nintendo did it, we were :OOOO. Now that EA doing it, we’re all like :L meh.
    I could careless…mostly cuz Sony and Microsoft will already show off their games but with less SPORTS!!!

    • EventuallyGreat

      But Nintendo has always been doing their own thing, not to mention that they own their own platforms.

  • Hidayat246

    Please DEAD SPACE 4

    Please DEAD SPACE 4

    Please DEAD SPACE 4

    Please DEAD SPACE 4

    Please DEAD SPACE 4

    Please DEAD SPACE 4

    Please DEAD SPACE 4

  • TheOneandOnlyGamer

    Sports, Sports, Sports, Mirror’s Edge 2 DLC, Sports, Sports, Sports, Battlefront DLC, Sports, Sports, Sports, Mass Effect Andromeda + Season Pass, Sports, Sports and Sports.

  • fsfsxii

    Ok. Now its ubisoft’s turn to be my “take a leak or something” conference.

  • TwinBuns

    I think this kind of change is the right way to go. E3 is too exclusive, focusing primarily on the US market (all those North American sports whose names escape my mind) and targetted at investors and retail (you know those boring sections of the press conferences where they rattle off numbers and talk about non-game products like TV services only available in the US) and the gaming press (booth babes, freebies, parties, all designed to butter tham up).

    In terms of entry numbers it’s one of the smaller games conventions. It’s an exciting spectacle for the consumer, but that is/was a happy byproduct. The internet has made the world a smaller place, streams are taken for granted, articles show up on websites within hours. People around the world are watching and I think E3 needs to continue adapting to acknowledge this (and I don’t mean Ubisoft’s try-hard approach).

  • tanki motoko

    EA is so gross