God of War developer Sony Computer Entertainment Santa Monica Studio unveiled its new logo today.
The goal, according to the studio, was to “create a flexible identity for all of our games, a united banner for all we do.”
The new emblem appears ‘subtle at first’, but is described as a “dynamic window” into the studios games. The logo adapts to each of the studios’s releases, as pictured with Hohokum and God of War below.
“When you see the new animated logo boot up with our next external dev games such as Fat Princess: Piece of Cake and Hohokum, you’ll further understand how we crafted a mark that allows our games to visually become part of the brand,” the studio said.
The studio promises an “incredible future ahead for a new generation on PS4.”