Gust to merge with Koei Tecmo on October 1
posted on 07.28.14 at 06:39 PM EDT by (@salromano)
Gust to continue work on exisiting game series, new IP.

Atelier Shallie: Alchemists of the Dusk Sea

Atelier series and Ar nosurge developer Gust will merge with parent company Koei Tecmo on October 1, Koei Tecmo announced.

While Gust has been owned by Koei Tecmo since December 2011, the October merger will place Gust, under Koei Tecmo as the “Gust Nagano Development Group,” in an environment smoother for business coordination, allowing the studio to continue development on its existing series, as well as all new properties.

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  • 罪罰

    That’s cool.

  • Solomon_Kano

    Ah. For a second I thought they were getting dissolved into KT proper, but it’s not quite that. Cool.

  • BossTuff

    I almost thought they would add Gust to the name, so you could have Koei Gust Tecmo. Or Tecmo Koei Gust, yadda yadda yadda.

    • ShadowFang

      Japan loves their portmanteaus though (putting two words together, a la “Spork”). “Sega” is short for “Service Games”, for example. And the anime “Patlabor” is short for “Patrol Labor/Labor Patrol backwards”. They use the term “Rimokon” in place of “remote control” too (rimoto kontorora), or “Pasokon” for personal computer.

      The “Famicom”, from family computer? That’s a classic example!

      We need to squish them all together! GuKoMo­™! It’s the obvious choice! ( ^ – ^ )

      • BossTuff

        I like how you have trademarked that idea, just in case in the future they decide to actually use it. :)

  • Budgiecat

    I don’t understand why game companies bother with these stupid new labels and PR news of merges of already merged companies :P

    • DukeVerde

      Merging is the way of the future. Just think of the names they could use if they merged with Square Enix <_<

    • Luna Kazemaru

      quite a few companies have been ‘merging’ lately huh?

    • Duo Maxwell

      I guess you’re not working in any big company or following the stock price, right?

    • Pyrofrost

      An acquisition (buyout) is ≠ to a merger.

  • LordKaiser

    This is bad…. It means more stupid executive meddling. Fuck them big time! They should had let Gust autonomy!

    • Pyrofrost

      How would this create any further “meddling,” Gust was already wholly owned and operated by KT. How does this make anything different than it has been for few years?

      • LordKaiser

        Yeah but KT allowed them to decide things on their own. The merge means that KT can have a say on who is fired or hired from the Gust team or meddle in whatever the team is doing. They can say things like make this character with a little darker personality etc. I don’t like interference from KT in what Gust does.

        • Pyrofrost

          Ever since the buyout, KT has had ruling power, they own Gust outright.

          It’s not like, say, ExxonMobil, where both company’s executives have come to a mutual understanding and they are one, while both sides still equal decision making power.

  • PrinceHeir

    New Mana Khemia game please! :P

    • desponent

      They have new IP in line, hopefully it’s MK spiritual successor.

    • Comandante Bushido

      Bewbs… sold

    • ͜ʖ ͡°

      Atelier Shallie “technically” your mana-khemia game in disguise… no time limit, assist system and burst system that match exactly like MK… which cause “us” who like only atelier and the time management suffer… what else do you want?

      • LordKaiser

        Shallie didn’t had time limit?

        • ͜ʖ ͡°

          yes, no time limit

          • ShadowFang

            yay! ( ^ – ^ )

            Time limits, like points, are just archaic holdovers from the arcade days of the 70’s and 80’s, when you needed to rush people off of machines.

            I want to enjoy a game. Eff off with your time limits, I say.

            That being said, I suppose they could just have two difficulty modes for the masochists out there in it for… not fun :|

            • Kevadu

              Um, no. “Time” in these games is a resource to be managed. It only advances when you perform certain actions and the whole goal is to optimize how you spend that time. There’s no ticking clock in the corner, this has *nothing* to do with arcade mechanics. I don’t know how you even got that idea…

            • ͜ʖ ͡°

              no time limit has both advantage and disadvantage, but most western fans are prefer no time limit while japanese one are used to it

              advantage is you can play at higher difficulty (Hardcore mode in shallie for one, Despair unlocked in 2ndplaythrough if i’m not mistaken) at ease, you can go back to town and back to dungeon to grind your way or farming your alchemy material endlessly

              disadvantage is for one (at least what i find so far), you don’t know how many time have passed, some fans really concern each game took how many years to complete to guess what the next game will took place & time for that, and as well as character age

              and in Atelier Shallie you are forced to do Life Task, and complete it to advance to next chapter.. i honestly prefer Sleeping to skip/advance the days for next chapter like in previous title

  • MrKappa

    I thought this already happened but I guess it wasn’t that simple.

  • Blaz

    Go go yearly releases and rushed casualized games!

  • 武神水樹

    It’s too bad about Shallie sales, game looked good

  • Elvick

    So this seems pointless.

    • Pyrofrost

      This is more or less for legal, financial, and PR reasons. It’s not like anything will change in a manner that effects gamers as a result of this.

      • Elvick

        Thus pointless. Those things can be changed internally without this nonsense.

        • Pyrofrost

          Announcements like these are more for PR; or rather, business reasons, it’s more important for say, investors and prospective investors for example.

          News like this wouldn’t mean much to people who don’t have business dealings with the company involved.

  • fyi1191

    Atelier Shallie Extreme Alchemy, Or
    Atelier Shallote Alchemic Legends.

    • ShadowFang

      Don’t forget Atelier Strike Force and Atelier Shallie: Empires ;)

  • new_tradition

    Hmmm…I’m imaging Gust’s HQ gets sold off, and all the staff goes and moves into Kemco’s HQ. Does that make sense? ‘Cause otherwise I’m not really getting it xD

    • ShadowFang

      I don’t even know if that’s it. They’ve always been in Nagano. So renaming them “Gust Nagano (whatever)” implies they’re staying put.

      I’m confused too o_O

    • LordKaiser

      That would be even worse.

  • Max Eisenhardt

    Didn’t this game sadly bombed?

    • LordKaiser

      What game?

      • Max Eisenhardt

        Sorry Atelier Shallie

        Correct me if I’m wrong but didn’t it have like the worst opening week for a Atelier game ever?

        • ShadowFang

          Yeah it did, but no one really knows why.

          Some people blame the supposedly buggy ship version. Some blame the fact that there were two female leads. Some blamed the fact that the previous game was supposedly weak and damaged the brand. Some blame the fact that it came relatively quickly since the last Atelier game came out. Or maybe it just released in a competitive week (Against Sony’s Oresheika: Tainted Bloodlines, and one week after Yokai 2)?

          Seems like a complex issue. But yeah, I suppose it “bombed”. It’s definitely some sort of disappointment for Koei-Tecmo though… though maybe it’ll sell better over time. And it’s probably on track to be the BEST selling entry whenever it heads West, since the series has been building it’s fanbase steadily over the past few years.

          Let’s hope so, huh? I’m certainly looking forward to it… whenever Koei Tecmo can confirm a release anyway (after Ar no Surge launches, I’m sure).

          Or maybe they’ll just put Omega Force and Team Ninja on the case, release a “Atelier Warriors”, and make Japanese gamers get excited for the series again that way ; )

          Sounds stupid, but it’s not UN-doable ( ). And now that they’re doing this, ostensibly for ‘business coordination’, it sounds like we’ll be getting that sooner rather than later.

          Just remember; a lot of games bomb in Japan right now. Their gaming industry is generally very sad and weak.

          • LunarHaven

            What? Some said Atelier Escha and Logy was weak? I’ve only seen stellar remarks about that game and is my favorite in the series… But I saw it didn’t sell well, annoys me, because I want Shallie to the west so I can finish the trilogy, if not, it feels like I’ve kind of wasted time on the other two.

        • Ladius

          This is wrong, Atelier Shallie’s first week is weak compared to some PS3 Atelier games, but its opening is still better than most PS2 Atelier games and the original Rorona and, depending on tracker, it’s in the same range as Totori and Escha&Logy’s first weeks.

          Again, we should consider Escha & Logy had a weak start and yet managed to get over 100k in October 2013, so Shallie could very well improve its sales in due time.

    • Pyrofrost

      Both Ar noSurge and Shallie bombed.

    • Ladius

      Ar nosurge definitely bombed, Atelier Shallie had underwhelming sales (aside from differences in trackers) but could end up with a good LTD result if it follows Escha & Logy’s performance. That game had a weak first week, too, but ended up with more than 100k LTD according to Tecmo Koei’s October 2013 report.

  • Maria Garcia

    are these good or bad news?

    • Pyrofrost

      To be honest, the only part of this that’s relevant to gamers is the statement under the title, “Gust to continue work on exisiting game series, new IP.”

  • TetsuyaHikari

    In other words:

    “We know you’re still making the same old shit and it’s not selling as well as our stuff (see: Dynasty Warriors), but we’re taking you in since you’re going to go broke if people still think you’re on your own. Let’s let the world know that we’re bros. That should help, right?”

  • LunarHaven

    Looks like I’m not getting Shallie :( Fuck sake, just invested a month into the series and anticipating the final game in the Dusk trilogy and probably not getting it due to Shallie’s weak sales, gotta hate when games have stories that tie into each other, make you invest time in something you might not get to finish.

    • Ladius

      There’s no reason to assume Shallie won’t be localized, so far Koei Tecmo has been translating all Gust jrpgs regardless of their Japanese sales. Ar nosurge sold less than Shallie and probably had far more texts to translate if it’s in line with the old Tonelico games, and yet we’re getting it in September.

      • aquagon

        It is. The amount of text in Ar nosurge even dwarfs that of the Ar tonelico games.

      • LunarHaven

        You’ve convinced me, I’m hoping for the best man, let’s cross our fingers.. let’s not forget what happened with Yakuza though, a much more successful series than Atelier, they just said STOP and it stopped.. it can happen to any franchise.