Xbox One to launch in China this September
posted on 04.29.14 at 09:14 PM EDT by (@salromano)
Microsoft bringing Xbox to market of "half a billion gamers."

Xbox One

Xbox One will launch in China this September, Microsoft announced. The company will partner with Shanghai-based BesTV to bring the platform to market.

“For the first time ever, Xbox One is coming to China with a full games and entertainment system,” Xbox chief marketing and strategy officer Yusuf Medhi said in the video announcement.

“Here at Microsoft we have been on a mission to build the very best gaming and entertainment experiences for gamers everywhere, and in China there are over half a billion gamers, so the opportunity to create global and locally created content to delight millions and millions of gaming families everywhere is something that we’re really passionate about.”

Commenting on behalf of BesTV, Zhang Dazhong, senior VP of parent company Shanghai Media Group, said the company chose to partner with Microsoft because Xbox One is the “most amazing family friendly entertainment product in the world,” and it believes it “will achieve great success in China.”

Game consoles have been banned in China since 2000, causing an rise in PC gaming. That is, until earlier this year, when China temporarily lifted the ban on the sale of foreign consoles, enabling companies like Microsoft, Sony, and Nintendo to potentially sell their hardware in the Chinese market.

The Chinese government would restrict the types of games available on consoles, however, including those promoting “obscenity, drug use, violence or gambling.”

Watch the video announcement below.

Thanks, Re/code and Gamasutra.

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  • TheBlackRabbit

    THIS….is big…

  • Samsara09


    • Six

      I know, right? I mean, it’s only one of the biggest, if not the biggest, potential market on the planet.

      • Samsara09

        People are overhyping.

        First,how many people have money to buy games there?

        second,how many games won’t be banned by their lovely government?Xbone’s main games are shooters.

        third,China and Japan are fierce rivals,and so is China and USA.How many people will be willing to “support their enemy”?

        Forth,cultural…do the chinese play much?Do they have time to do it…?

        As you say,it is a potential market.But it is potential.

        • Six

          We’ll have to see about your first point, but I’m sure the console makers have been made very aware of what games can and can’t be released.

          Also, what does the history between China and Japan have to do with Microsoft?

          • Samsara09

            My bad,was half asleep.heheheh.Already edited.

            USA and China are struggling to see who shall be the world’s strongest economy,I wonder…will the chinese support one of their ultimate rival’s biggest companies?

            That is why I said meh.We should wait and see how this plays out.

  • Wolf Star

    TV TV TV :3 meh E3 2014 whoot!! :D

  • TheBlackRabbit

    ….did sony get in this market yet? if not….then Microsoft can score BIG over here.

  • MrFinalgamer

    So, Console Wars pt. 2 will take place in China, huh. If MS can’t capitalize in this new market, it’s done.

    • Six

      What’s done?

      • MrFinalgamer

        The possibilty of them surpassing Sony.

        • Six

          I was expecting a much more fanboyish response, but yeah, you are probably right.

          Microsoft would be absolutely stupid to cock this up. It’s really just a question of how much they want it, and if they are willing to put in the effort.

          • MrFinalgamer

            Seeing how terrible stuff is doing in Japan (even the 3DS is having a mayor nose dive), this is could be the new JP, sales wise.

            • Six

              Given what you’ve posted above, it won’t be easy.

              • MrFinalgamer

                Well, this will basically be incredibly easy for Nintendo, unless jumping on turtles is too much for its population. (this probably means Smash 4 won’t be released on China! =O)

            • DrForbidden

              You’re ignoring the fact that piracy is rampant in China, much more than in Europe and US combined.

              Still, MS, being a US company, should have it easier than either Nintendo or Sony.

  • MrFinalgamer

    This is something quite interesting. All games sold in China must be approved by Shangahi’s cultural depratment, and must not contain the following:
    -Gambling-related content or game features

    -Anything that violates China’s constitution

    -Anything that threatens China’s national unity, sovereignty, or territorial

    -Anything that harms the nation’s reputation, security, or interests.

    -Anything that instigates racial/ethnic hatred, or harms ethnic traditions and cultures.

    -Anything that violates China’s policy on religion by promoting cults or superstitions.

    -Anything that promotes or incites obscenity, drug use, violence, or gambling.

    -Anything that harms public ethics or China’s culture and traditions.

    -Anything that insults, slanders, or violates the rights of others.

    -Other content that violates the law

    • Six

      No violent games? Where is Nintendo? Seriously.

    • TheBlackRabbit

      damn…..this is quite the issue if they are gonna be this strict…

    • Samsara09

      in other words,anything that strikes their fancy is already enough of a reason to be banned.Lovely.

      Hopefully Microsoft has tons of money to bribe those guys…and still gets some profit to compensate,lol.

      • DrForbidden

        I don’t think you realise what the issue here is. It’s not that MS has to give bribes or that they will just accept games being banned and say, “No biggie. We have other games we can sell there.”

        What will happen is that MS and developers will impose self-censorship on the games they make in future in order to profit from China’s market. That is NOT a good thing for the industry.

        • Samsara09

          pff,I hope you are aware that google,twitter,facebook and all those shits are censored there.Not only by the government,but also by the companies themselves.

          They will do whatever it takes to get some profit.if the industry minded,no one would do business with or in china.But they do.

          • DrForbidden

            I am aware, but I don’t see the relevance. If anything, your point just supports my opinion that such censorship is bad for the industry. Bear in mind that companies often do things that are ‘bad for the industry’ to profit themselves. If they gave a shit about anything other than their own company’s profits, they wouldn’t be dabbling in shit like on-disc locked ‘dlc’, repeatedly releasing expanded editions of the same game, etc.

    • $104230449

      Honesty Microsoft was smart for setting up shop in the Shanghai Free Trade Zone. While Shanghai Administrative Department does have rules to what is appropriate to release to the public in mainland China the censorship would be far more severe if they were outside the free trade zone and had to deal with the Ministry of Culture.

  • shogunknight

    Half a billion gamers? Thats a lot, so if we see a sudden multi million increase in sales we know where its coming from. Maybe when they release there they can now make announcements of consoles sold to consumers not shipped to retailers :( .Question, is Nintendo and Sony releasing their consoles in China too?

    • Samsara09

      China has almost 1,5 billion people.I kinda doubt that they have half a billion players…perhaps in their cities,like Hong Kong and their capital,Beijing…
      but yeah,it is still a huge *potential* market.

      • shogunknight

        Well, we may not really know the amount of gamers in china or if they like xbox but its something MS is willing to bet on

        • Samsara09

          Microsoft is one of the USA’s richest companies.Maybe I am wrong in that info.

          But,Bill Gates,Microsoft’s founder,is the world’s richest man.Whatever happens with micro,he amassed an fortune that will allow all of his descendants to have a life of luxury…

    • Ksatmata

      i don’t know about PS4, but for PS3 and PSV they are starting by releasing games in chinese

  • りんごタルト@エスカのアトリエ

    3/4 of Xbone games are violent slugfests, leaving Xbone with no “decent” game to play in China. That’s unless Chinese MMO devs port their games on the thing.

    50 Xbones on the 1st week, I guess.

    • Kurisu Makise

      They did mention local content…If I were MS, I’d be launching with Minecraft, Monster Hunter (by Tencent), and League of Legends.

  • DrForbidden

    Oh, great. It begins. Watch how developers begin censoring themselves and sucking up to China in an effort to sell their games there. The jackboot-licking has already taken hold in Hollywood, and now the games industry will follow suit.

    This makes me a sad panda. :(

  • Sal Romano

    Video’s up again. Added to post.

  • $104230449

    I look forward to seeing how this develops. From what I read on gamesinasia it sounds like they XO in China will be getting games made just for that market, which would make sense.

    “Via our cooperation with the world’s leading team, we will continue to
    develop video games fused with Chinese culture and provide further
    distribution support for locally produced Chinese video game content to
    the world.” – Zhang Dazhong of E-Home Entertainment

    • DrForbidden

      So basically, more propaganda shooters where Chinese soldiers kill Japanese soldiers?

      • Kurisu Makise

        That would violate this clause: “obscenity, drug use, violence or gambling.” so I don’t think so.

        • DrForbidden

          I’m not sure why you think there needs to be any of those things in a game about shooting Japanese soldiers.

          • Kurisu Makise

            The act of shooting Japanese soldiers in itself is violence, unless you’re going to pull out the “cartoon” violence clause or some for of misplaced censorship to guise the shooting of japanese soldiers, either way I’m not about to defend Chinese nationalism or whatever.

            • DrForbidden

              let me introduce you to Glorious Mission Online:

              • Kurisu Makise

                “Russian media outlets have reported that the enemies within the game most closely resemble soldiers of the United States” so…uh…am I understanding you right in saying that should another game that is violent be approved, it’ll be japanese soldiers instead of american ones…?

                • DrForbidden

                  Japanese soldiers are already in the game: “The series is mainly focusing on the fight between Japan and China over a group of islands whose sovereignty is disputed by the Chinese and Japanese governments, known as the Senkaku Islands in Japan and the Diaoyu Islands in China.”

                  They’re using an actual, currently disputed territory as a setting/map. This would be akin to the next Battlefield story detailing the NATO invasion of the Crimea to liberate it from Russian hands or the next COD being an all-out government assault on the Bundy Militia. It’s tasteless propaganda and bound to piss some people off somewhere.

                  My original point was just to indicate that violence, racism, and insulting other countries in video games are perfectly acceptable to China so long they fall in line with the country’s propaganda and nationalist aspirations, regardless of what official bullshit they may spew.

        • Samsara09

          Do you think they will uphold what they say?If it interests them,they will just say it is a misunderstanding or bad interpretation.

          • Kurisu Makise

            That’s some cynicism, I’d have to see it to believe it.

  • Audie Bakerson

    “Whether it is children, young adults or even grandparents”

    Eh, has nothing on “Grownups, kids, even your sister”.