Atlus and Index split, new logos and websites launched
posted on 03.31.14 at 01:20 PM EST by (@salromano)
Sega's planned division of the two becomes official.

It’s April 1 in Japan, meaning Atlus and Index have officially split. Atlus is now its own games company and Index is its own business and solutions company.

And with that change comes new logos for each corporation. Atlus’ new logo has removed the cuts from its former logo, opting for a much more pronounced look.

New Logo

Atlus (New Logo)

Old Logo

Atlus (Old Logo)

And the Index logo has changed entirely, likely because its previous logo was so similar to Atlus’ in design. Find the new logo on the left, and the old on the right.

Index Logo (New on the Left, Old on the Right)

New websites for each company have also launched. Visit Atlus’ website here, and Index’s website here.

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  • ekibyougami

    >Japanese time
    >April 1, 2014

    I won’t be taking any news seriously today ._.

    • http://gematsu.com/ Sal Romano

      Don’t worry, this is true. It was announced to take effect on April 1 a while back. Same goes for Namco Bandai changing its name outside Japan to Bandai Namco. I believe April 1 is the start of the new fiscal year.

      • Gustavo Rosario

        Speaking of April Fools, Sal where are the april fools round ups. I don’t recall seeing them last year! And I very much liked them.

      • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

        Thanks for clarifying. I was kind of skeptical about accepting this as factual too, lol.

        • http://www.cubiz.tk/ Auragar

          Wait you really didn’t know? I can understand him (her) not knowing because he (she) doesn’t seem to be a regular, but you are Tetsu. o.o

          • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

            Just because I’m a regular doesn’t mean that this didn’t stand out to me:

            >It’s April 1 in Japan

            It was kind of awkward for him to start the article out with those words instead of just going straight into talking about it, hence the skepticism.

            • http://www.cubiz.tk/ Auragar

              Ah. Well *shrug* The news has been around for the last month or so.

              • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

                Fair enough. I didn’t really follow it then though. I kind of lost interest after the merge.

                • http://www.cubiz.tk/ Auragar

                  …k

            • ekibyougami

              Exactly. It even made me forget the news regarding this out of being too cautious since it’s that time of the year.

              @Auragar Just because I’m not commenting “like a regular” doesn’t mean I’m not updated.

        • The Ash

          Sony combined SCEJ and SCE Asia last year this time.
          Business related things happen a lot on April 1, since its the first day of new financial year.

          Game announcements are rare though :P

          • Elvick

            If I were a developer, I would make game announcements on April 1st.

            Give gamers something to actually look forward to, rather than a series of disappointments and annoyances.

          • karldeck

            One exception is Blood Dragon.

    • http://www.cubiz.tk/ Auragar

      Worry about that tomorrow more than today because in the US it is still the 31st.

      • ekibyougami

        >Different Timezones
        >already April 1 in Japan
        >where else would this news be first reported from

        Considering a lot of gaming-related updates are announced usually at this time of the day in Japan — like several hours earlier (heck famitsu and other sites were already posting their pranks earlier), it wouldn’t hurt to be cautious.

        • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

          Better safe than sorry :3

        • http://www.cubiz.tk/ Auragar

          Meh.

  • TheExile285

    I liked Atlus’ old logo but oh well.

    • rurifan

      Agreed, but if this is what it takes to extricate Atlus from that Index mess, I’ll take it.

  • 罪罰

    #BasedNewLogo
    #BasedAtlus
    #YearofPersona

  • Guest

    That weird kerning….

  • Zackasaur

    The new Atlus logo is a definite downgrade. For one thing, it is way too vertically stretched. It just looks bad. The old one was edgier, as well.

    As for Index… Well, I no longer have to give a damn about them. This new logo seems to suit them better, however. Good change.

  • Pyrofrost

    Ugh, this new logo looks like shit. In other words, I don’t like it.

  • http://www.cubiz.tk/ Auragar

    New Atlus logo is bad… new Index logo is cool (but seriously who here gives a rats ass about them anymore). The old logo had cuts in it and the new one doesn’t. Symbolism? When they were under Index they felt split and now that they are separate (too bad Sega owns them now) they feel tighter and more together?

  • 罪罰

    Extend the head of the T and it wouldnt bother anyone lol

    • http://www.cubiz.tk/ Auragar

      And widen the U and S.

  • shogunknight

    ……..Meh, all of you will get used to it. #dealwithit

    • http://www.cubiz.tk/ Auragar

      Not really. I will just accept it though.

      • shogunknight

        #justacceptit

        • http://www.cubiz.tk/ Auragar

          There you go. xD

    • Elvick

      Nope. #dealwithit

      Works with anything.

  • HighBrowDrifter
  • bloodiOS

    Yes, I’m totally digging that ugly-ass new logo.

    • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

      I think Index got the better deal here, lol. That new Atlus one is ass compared to what it used to be. Then again… I guess I’m just used to seeing it for so long, this new one will take some getting used to.

      • Elvick

        I’ll never get used to that goofy ass “T”.

  • ayb_91

    Now I know what do they mean by ” old but gold.” Seriously? :/

  • Lelouch Vi Britannia

    One logo i will always miss was the old Square logo from before the merger, sigh

  • Ace

    Doesn’t look all that different to me.

  • new_tradition

    I’m partial to Index’s new logo. I liked the older Atlus logo, buuuuut I probably won’t notice it much during the start up screens in future games.

  • orzorzorz

    “Atlus’ new logo has removed the cuts from its former logo” whyyyyyyyyyyyyyyy

  • ddsfan2

    I don’t like either new logo as well, although at least in the case of Index, it looks different from either of Atlus’s logos, which helps emphasize that they aren’t the same company.

    The new Atlus logo just looks like a regular font, and fairly generic. I’m partial to the “A” in the logo, though.

  • Kobracon

    I….love what the new logo represents

  • Sevyne

    I like the old Atlus logo more, but it really doesn’t matter as long as we continue getting awesome games.

  • Elvick

    New logo is hideous. (Atlus)

    Don’t care about index, but I like their new one.