Sony lights up NYC hotel like a PlayStation 4

The Standard High Line becomes a PS4 building.

November 11, 2013 / 07:36 PM EDT / (@salromano)

Sony is hosting a PlayStation 4 review event today and tomorrow at The Standard High Line hotel in New York City. And tonight, it lit up the building like a PlayStation 4.

Geoff Keighley, who is attending the event, just tweeted a photo of the building.

To compare:

PlayStation 4 launches this Friday in North America.

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