Grand Theft Auto V earns $800 million in one day
posted on 09.18.13 at 03:15 PM EDT by (@salromano)
Rockstar's latest nearing Call of Duty-set record.

First-day Grand Theft Auto V sales have surpassed $800 million in revenue, publisher Take-Two has announced.

The number is higher than first-day earnings of any previous Grand Theft Auto or Take-Two-published game to date, according to internal estimates.

Activision’s Call of Duty: Black Ops 2 broke a record last year when it became the fastest-selling game to reach $1 billion earned in revenue. It took 15 days.

“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V,” said Take-Two chairman and CEO Strauss Zelnick in a press release. “Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence.”

Thanks, Polygon.

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  • Xaltmas

    I told you the hood gone love it.

  • 罪罰

    They deserve it, fucking amazing game.

  • MrRobbyM

    *impatiently waits for PS4 version*

  • bloodiOS

    I wonder if Square Enix is going to start expecting the potential sequel of Sleeping Dogs to sell just as much.

    • 罪罰

      haha, that’s funny.

  • LordKaiser

    Not my kind of game but at least it have good gameplay mechanics.

    • Zackasaur

      Does it? I’m still waiting to see if it is up to the third-person shooter standard. If anyone has anything to say on the matter, do speak up! c:

      Grand Theft Auto IV, though it has a good open world, has awful controls/mechanics.

      If GTAV plays well (think Uncharted) in the kind of open world I know Rockstar can make, I might consider playing it… Despite some ethical issues I have with the product.

      • LordKaiser

        Ethics is the reason I don’t play them but if the game would let me control a vigilante anti-hero and let me murder gangsters, i would buy it now.

        • DesmaX

          You can rob a police car and do Vigilante missions in all GTA’s, since III (But I’m not sure about this one. But it should be a given)

        • Invisbin

          Yeah. I’m 19, and I’m into the senseless killing in Ninja Gaiden or DMC, but when it comes to GTA, a large majority of it bothers me for some reason. It’s like BECAUSE it’s GTA, that a lot of it is acceptable. Wasn’t there a problem with Killer is Deads mini game with sexism and stuff? GTA does it all. Right down to racial profiling, drug abuse, slander, excessive themes.

          I largely don’t like it because all of the usually controversial stuff is ignore just because it’s an open world game.

          • Budgiecat

            Yeah the media double standard. It’s okay in GTA but Killer is Dead? Oh noes!

            • DesmaX

              Well, to be fair, in GTA is completety optional. KiD you still need to do them (Even if for only getting better weapons)

              • Budgiecat

                It’s not optional to not hear the derogatory wordage in every sentence thats thrown out though. N word thrown around liberally, ‘fuck’, ‘shit’ in just about every other sentence, one character yells out to a girl ‘just cause you’re 12 don’t mean I won’t rape you’, every woman in the game is an awful demeaning stereotype, None of that is in Killer is Dead and those scenes with the women show no nudity. It’s not ‘fair’; it’s a double standard in the game critiquing. Just because you ‘don’t have’ to do it doesn’t mean it’s not there either.

                • DesmaX

                  I don’t think westerners mind the “bad language” stuff. It’s in every AAA nowadays.

                  And, woman, stereotyped? Even though GTA does that kind of stuff sometimes (The only gangster character is the black one, for example), “every character” is too much.

                  • Yuri4prez


                    Art imitating life. People talk like this! You don’t see it on every corner of the world, but it’s everywhere.

                  • Budgiecat

                    As bad as the main characters appear to be (bad in that they do illegal things), aside from Trevor, Franklin and Michael do seem to have some sense of morality or are trying to hold onto whatever is left of it. Every female in the game however, is an absolute travesty. It’s been noted on many times by others not just me.
                    Plus I can’t even think of one Japanese title that has profanity in it. Just because it can be done doesn’t mean it shouldn’t be done so much. Was watching a stream of GTA V last night for a few hours; every sentence has a curse word in GTA V. It got kinda ridiculous. Plus “I don’t care if you’re 12, I’ll still rape ya”?? Really? And no backlash from the media yet Killer is Dead gets put on the chopping block for gigalo glasses…

                    Of course, I can’t stand Miku in Killer is Dead, but thats more because of the trope moe pandering

                • Yuri4prez

                  True, but with regard to every negative thing in this game, it all happens in real life on a daily basis. Isn’t GTA a satire of our culture? Sure, they are poking fun and doing it with no offense intended, but you see REAL people doing and acting like this all over the place.

                  Everything horrible in this game is all around in us in real life. Just because you ‘don’t have’ to in real life doesn’t mean it’s not there.

                  • Budgiecat

                    So whats the point in bashing Killer is Dead then. You see the double standard there?

          • HeatPhoenix

            Basically I agree with this guy, “man killing sure is bad in gta” whereas you slaughter however much other faceless soldiers in basically any other game you play. Alrighty.

        • MosquitoLemon

          I understand feeling uncomfortable about what goes on in certain games (like I was pretty much done with gangster movies after seeing Scarface/Godfather/Pulp Fiction/The Departed/Lock Stock back to back to back to back), but ethics? Even Anita Sarkeesian will play sexist games, assuming they are any good.

        • Yuri4prez

          You kill more than 10 cops before the intro credits roll.

          Buuuuut, you will get to take out many more gangsters than that.

          9 times out of 10, GTA games are about choice. Just because you CAN do the most heinous things in the game, doesn’t mean you have to. Yes, you can sex hookers in the game, but you would never know that unless you tried. Yes, the game has nudity in the strip club, but you would never know that unless you walked in, etc.

        • Budgiecat

          You played Sleeping Dogs, Yakuza and Deadly Premonition than I assume…Shenmue of course

          maybe Saboteur & Just Cause 2?…

        • 罪罰

          and completely missing the point of GTA, okay.

        • AdamBoy64

          I have similar sentiments about GTA. So I know exactly where you’re coming from.

          I tried GTA 4 in the past, and I just couldn’t get into it – breaking the law, and then shooting cops and the like.
          Not wanting to take a ‘moral high ground’, it’s just not my thing – personal preference.

          • DreamDrop♥

            I just think 4 was boring.

      • DesmaX

        Played Max Payne 3? It should handle like that

      • McPoo

        As mentioned below, it is quite similar to Max Payne 3 in regards to shooting. Definitely better than 4, you move around a lot slicker, and the cover system works much better.

  • Mar Mar

    $265 million budget
    $800 revenue

    GTA 6 in development already?

    • Xaltmas

      Hopefully a new Red Dead.

    • Zackasaur

      Devs usually take a little time off after a game releases. And they can certainly afford it.

      However, they’re still working on the online component of GTAV, which launches in October. They’re also probably working on DLC.

    • bloodiOS

      With that much profits, they should focus on getting Agent out first.

      • CosmicNova

        Lets hope they do just that and not half ass the project.

      • Budgiecat

        I’d like them to also take over that Dirty Harry game and get Clint Eastwood to voice it.

    • DesmaX

      They should be focusing on DLC by now.

      But they might be brainstorming for VI.
      I expect, at least, another game from a R* franchise before it

      • Budgiecat

        Right NOW they are working on GTA Online

  • Locksus

    Can’t wait for next week when my exams end. Then I can finally get this game and play it without having to worry about exams.

  • DesmaX

    Congrats for them. This is one amazing game

  • True Gamer

    800 million!! with that money I can do much more than what i really need to get by lol. but a job well done by Rockstar

  • shogunknight

    Soon, gaming would become more than hollywood. Gratz Rockstar

  • McPoo

    Well deserved! The level of care and detail they’ve put into this game is astounding

  • Budgiecat

    Yakuza 5 would have no chance because Sega doesn’t advertise the series as well or at all really) as Rockstar advertising it’s games…

    plus….no guns, swearing, and other anti establishment dark satire stuff….and the characters don’t speak English….

    • hush404

      Much different game too. I dig the Yakuza games for what they are, but it’s quite niche. You’d have a hard time selling those kinds of numbers to the general populace of North America, Europe etc (pretty much anywhere besides Japan) because of that. Not because it’s less a game, but because it’s a different flavor that only certain people are going to be into. GTA happens to have a broader appeal.

    • McPoo

      Plus it’s pretty crap in comparison to GTA. I mean, they’re completely different anyway, but Yakuza is a pretty bad series in general.

      • Budgiecat

        No. Yakuza games are very good. For one thing, their stories are much better than GTA and told in a less juvenile manner with more respect and dignity without having to resort to horrible stereotypes, profanity and demeaning things. (Btw I GET what R* is trying to do (dark satire on American reality). Second, it aims for a brawler RPG like experience as opposed to shooter sandbox. Third, the main characters are not douchebags.

        • Budgiecat

          did you downvote me

          • McPoo

            Nope, I’ve just come online now.

            T be fair, I’ve not played the entire series, I’ve played bits of 1 and 2, about half of 3 I think. It’s a series I always think ‘hmm, this sounds alright’, then when I play them it’s just so boring.

            It’s like playing a soap opera, with cheesy acting and mediocre plot line. GTA for the most part doesn’t excel in the story dept, although 4 and now 5 are actually really well done, but they always tell the story well. The characters are enjoyable, and there’s a mish mash of different personas so you never know who you’ll meet next.

            I see where Yakuza were going for the brawler combat. I don’t think it’s particularly good, but I can’t see them doing it any other way.

            As for the protagonists, I suppose that depends which ones in particular. Tommy Vercetti I agree with, but everybody else with the exception of Trevor has been alright.

            I think my main problem with Yakuza is just the game itself isn’t fun. It’s a bit like MGS, with countless cutscenes and stuff, only the game in between in MGS is enjoyable. With Yakuza you’re watching a loy of boring cutscenes and the play some boring game after.

  • Zero

    I think this is both a good and bad thing.

    It’s good for Rockstar, for the GTA franchise, fans of the series, gamers.

    It’s bad for other publishers, developers, etc.

    The problem is. Publishers see this and think every new project they have in development has to be just like this. “We will invest tons of money and you better make the next 800 million in one day game for us!”

    The sad part is, most of them think that’s actually fair. In reality, they have no clue how this industry works. Franchises like Call of Duty and Grand Theft Auto sell on the name alone. Sure, most of the games are also good. That always helps.

    The truth is, if this game did not have Grand Theft Auto in the title, it would not have sold 800 million in one day. It might have done fairly well, but not that good.

    This industry has to allow the ‘middle class’ games to come back. I think we are slowly starting to see that with indie games. It’s time for the publishers to also see this.

    Trying to cut out ‘middle class’ games hurts everyone. It’s one of the main reasons why so many classic franchises are put on indefinite hiatus. It’s one of the major reasons why developers turn to kickstarter. etc.

    I suppose this just bothers me. Anyways, congrats to Rockstar.

    • Alkhan

      You are right.
      , here is more evidence to your claim, in this link Sony’s president says that they no longer make mid size games. They Only fund AAA and indie games now.

      • Zero

        My hope is the smaller indie games can help revive the mid size games in the next few years. It’s like my response above this says. The process of reviving the ‘middle class’ games is going to take a solid team effort.

    • shogunknight

      Unfortunately, its not just the industry that should try to change and/or bring middle class games back. Gamers also have to be able to accept/appreciate these games for what they are. There are lots of games in the market right now that deserved similar success (well, not really a phenomenal success like GTAV) but have been completely forgotten (only a minority of players know them). I feel that if gamers can enjoy any type of good game handed to them (indie/middle class) and not just play games based on name history or popularity, the industry would make more of them.

      • Zero

        I agree with you. I think this is a bit more complicated to discuss though.

        We kinda have to look at the big picture. Ever since the gaming ‘boom’ that started to take off around 2007-2009, this industry has changed.

        Some of the change has been good, some of it has been bad. The major change has been with the consumer.

        Just like you said. There are lots of games in the market right now that deserve similar success. That applies to some that have already come and gone, and even some that are to be released.

        I think this new consumer that we have in the video game industry right now is very simple minded. I’m not trying to say something negative about them, not at all.

        They tend to support the big blockbuster titles. What ever the next big titles is, that’s what they buy. Which is why the big blockbusters tend to sell extremely well each year.

        This new consumer is something publishers will not ignore. Another new consumer in the game industry is what many people call the casual gamer.

        I’m not so sure it’s that easy to define. I think this type of consumer can fit into both categories. They sometimes just play social media focused games, or mobile games, but they also dive into the next big blockbuster now and then.

        This leaves the core and hardcore gamer. Most of the core gamers used to be hardcore gamers. The most common reason for the change is responsibility. Many hardcore gamers become adults and find less and less time for video games. They have to take care of things like work, family, etc.

        The hardcore gamer is pretty easy to describe. They love video games. They spend as much time as they can playing them.

        I broke all of these up into categories real quick for a reason.

        In previous generations of gaming. The consumer was the core and hardcore gamer. Those other categories were so minimal they had no effect on the industry.

        When you look at the industry today, you see a much different picture. Those other categories of consumer, along with some I didn’t even mention, have grown a staggering amount.

        The consumer they focus on is no longer the core and hardcore gamer. It’s the others. Sure, they want the core and hardcore to also buy the product. That isn’t the main focus for most games though. Not anymore.

        This is why the process of restoring ‘middle class’ games has to be a team effort.

        Most of the games I’m talking about are still loved by that core and hardcore audience. We can’t be sure about those other consumers. Many of them are unfamiliar with classic franchises, or they don’t really look into the indie or smaller budget scene.

        I believe if the publishers acknowledge this and lower expectations for smaller projects, like indie games, like the ‘middle class’ games. They will find that core and hardcore gamer still very much want those type of games. They will find an audience, who is loyal and willing to spend.

        That also means the core and hardcore audience have to respond to these projects when they come along. I like to believe we do, but we can always do more.

        If both sides work together, we can make it work. Who knows? Maybe the smaller projects will catch on with the other consumer audiences in the industry? It has happened before with indie games. A similar formula can work for ‘middle class’ games and smaller budget projects.

        The key word in all of this is patience. Both sides have to be patient and find a good middle ground for smaller projects. I’m just not so sure publisher want to do that. In fact, I know most of them don’t. Which is why you see so many gaming projects go the crowd-funding route.

        It bothers me. The publisher just continues to sing the same tune. “We want the next big money maker!” “What? A smaller project for a more niche audience? Hell no!” “You are going to make this or we pull the funds!”

        This often times leads to entire studio’s getting shut down. It’s just a shame.

    • Raiu

      “Publishers see this and think every new project they have in development has to be just like this. “We will invest tons of money and you better make the next 800 million in one day game for us!”
      Thing is, are they willing to invest into a gigantic project with loads of funding cash at stake?

      • Zero

        Not always. lol…

        It’s funny in a sad way. Some of them talk big, but then they invest most of the money into stupid marketing tactics and such.

        They give the developers a time limit, some of them have to meet those dates 100%. Then, to top it all off, they invest money that could have gone into making the game better, into stupid marketing that doesn’t work.

        • Raiu

          *Cough* Tomb Raider *cough*

          It’s a good game but I heard SE spent more on marketing than on the development of the game…. I also have to mention Total War: Rome 2 as well except Rome 2 was buggy at release….

    • rockman29

      Very much, as much as it is good to sometimes “shoot for the moon”, most people will miss and land in the middle of nowhere.

      Sales like these are reserved for the “elite” few. If it weren’t reserved for such special and few titles, then it wouldn’t be an achievement.

      That said, I don’t foresee any danger in publishers chasing these lofty goals.

      They have already learned this hard lesson in spades, that money is harder to earn in this new landscape this generation, and that not every game can sell millions of copies on name alone and make huge profits just because (RE6, Tomb Raider, Final Fantasy XIII, etc). CAPCOM, SE, SEGA, Konami, Ubisoft, EA, etc… they are all learning this hard lesson.

      A new median group within the industry will rise and is rising already, both with the more successful indie games, free2play games, budget downloadable titles.

      The next THQ and so on will come in due time, let’s just hope they are more prudent and adaptable than THQ was.

      Remember that Rockstar only has ONE game series that can produce these sales.

      They have median title games such as Max Payne and LA Noire as well.

      In fact, most of the popular games of today (Bioshock Infinite, Last of Us, many Sony first party games) fall into the category of being moderate successes. Even Uncharted can be considered moderately successful.

      It’s not essential nor desirable for only a few games to cannibalize all sales, and it’s not even remotely financially prudent to bet on 10 horses when only 1 horse can win the race. There is no point in chasing GTA sales or COD sales, it is a mostly fruitless endeavour. Much success and more reliable success can be had in providing niches with a broad library of titles and accepting good sales for games on reasonable budgets.

      • Zero

        I really hope they see it that way. Besides that, I agree 100%. I’m just not so sure publishers have brains sometimes.

    • Budgiecat

      Some Western developers may think (I’m interested to see what the next Call of Duty (not Ghosts) for PS4/XBone will be like now….maybe there’ll be sandbox elements lol) that but I think Japanese developers have long since given up on that chase since the video game scene has now replicated the movie scene;

      meaning, the Japanese movie industry in no way shape or form even thinks for one second that it can compete against Hollywood with it’s huge budgets and global appeal. Therefore, they stay content with releasing smaller budget movies specifically geared to their home audience.

      Now the same is said for the video game industry.

      • Zero

        I’m not so sure I agree. We still have some Japanese developers making big budget games. Kojima-san instantly comes to mind, along with Nomura-san at Square-Enix.

        Also. Portables continue to dominate in Japan. Until that changes, expect more and more portable titles being developed in Japan.

  • FitzpatrickPhillips

    Can’t wait for Namco, Capcom and Square Enix to say they want their next game to make $800mil in a day.

    • Budgiecat

      The last time Capcom made any resemblance to a modern day sandbox type of game was Beatdown: Fists of Vengeance and that was more beat em up with mini hub backgrounds with loading times than it was sandbox. Other than that, Dragon’s Dogma for medieval scene. And now possibly Deep Down.

      For Square-Enix, it was through publishing Sleeping Dogs by United Front and Just Cause 2.
      Even FF XIV has load times within each of their worlds.
      Of course, FF XV promises to be open world but by the way things are going, we’d be lucky to play that game in 2016….

      • Speedo Redempteur

        Deepdown is not a sand box game, it’s a dongeon crawl rpg in third person with co-op

  • Bryce Blalex Douglas

    This just shows that is still the first series that appealed to the masses at large. People who hardly play games come out the woodworks to play the new GTA.

    On another note I’m going to hate the inevitable “our game can make those numbers too” that is sure to come from these stupid publishers.

  • Raiu

    Now that GTAV surpassed CoD sales…. Expect more GTA clones in the near future….

    Congrats to Rockstar… Reaching that number ain’t no easy feat….

  • King-Podigy-X

    GTA the COD Killer.

  • Alkhan

    I’m impressed. I’ve seen many films with bigger budgets and appeal to a wider audience and didn’t do this well in their entire box office runs, *cough* Man Of Steel *cough*

    • Budgiecat

      Well you’re not paying $60 to see a movie….

      • Alkhan


    • DreamDrop♥

      I think GTA appeals to more people than MoS

      • Alkhan

        I meant the audience for films vs games as in there are more people who will get up and go see a movie over playing a video game. Basically I’m saying there are more moviegoers than gamers.

  • Robbyfishersora

    That petty amazing.

  • DreamDrop♥

    totally called it.

  • Learii

    they need to make a classic control in GTA 5

  • TetsuyaHikari

    Surprise surprise, regurgitated shit holds the record for the most revenue earned in a certain amount of time. Whether it’s the new GTA or new CoD, it doesn’t matter. I can think of probably 50 different games from this generation that deserve to get this much recognition, but they didn’t. Now, you show us an original IP with these numbers, THEN we’ll be impressed.

    Until then, all I’m seeing here is a typical day at the farm.

    • Rafael Monteiro

      Not really, GTA 5 deserves all the praise it’s getting

      • TetsuyaHikari

        Well, it’s a good thing we can have different opinions then, otherwise I’d flat out say you’re wrong.

        • Rafael Monteiro

          You’re totally wrong about what you said. You don’t even know who you’re angry at in the gaming industry.

          • TetsuyaHikari

            When I start giving a rat’s ass about a blind man’s directions, you’ll be the first to know.

            • Rafael Monteiro

              Moderator – Please drop this conversation and move on. Thank You.

              • TetsuyaHikari

                Moderator – Please drop this conversation and move on. Thank You.

          • McPoo

            Pretty sure it’s everyone.

    • McPoo

      Can you name some specifics about why you don’t think this game deserves the praise it gets? How far into it are you?

    • McPoo

      Can you give some examples of the games that deserve this much recognition too? I’m curious :)

  • $3582264

    So much for piracy being the downfall of the western civilization.

  • tokyobassist

    I was pretty indifferent to this game until I picked up. The scope of this game is absolutely insane. The time and dedication the team put into this game really shows. As a guy who gravitates more towards arcade-y Japanese games, I really do hope this game sets the bar for mainstream triple A games.

    GTA V functioned out the box without some stupid day one patch letting the player know “THIS GAME IS PHUCKED UP” (CoD and AssCreed are notorious for them) and it genuinely went above and beyond the hype.

    That in itself spoke volumes to me because GTA is such a huge name, it could’ve easily fallen into the trap of releasing “whatever” just because they know it’ll sell anyway.

    I totally respect not being into these sandbox games but saying it’s garbage though? Buzz Killington needs a few hugs and a party invite.

    • McPoo

      It’s just being said because it’s an immensely popular game, that happens to be genuinely very good and the sales reflect that.

      Glad you’re enjoying it though :) The fact there was no day one patch hadn’t even occurred to me tbh, it does indeed make it all the more impressive. I suppose the first big patch will come in the form of GTA Online.

      • tokyobassist

        Thanks for the civil response back. I appreciate you being constructive.

        • McPoo

          You’re most welcome :)

  • Antonio Ibarra

    overrated game