Rumor: 3D Mario coming to Wii U by October
posted on 05.03.13 at 12:20 PM EST by (@salromano)
Nintendo preparing "significant global Wii U" campaign.

Nintendo will debut its 3D Mario game for Wii U by October, according to a CVG report.

Additionally, according to sources “close to the matter,” Nintendo is preparing a “significant global Wii U marketing campaign,” which is scheduled to kick off at E3 next month.

The publisher is expected to debut “a number” of major Wii U games from summer until the end of 2014.

No further details were provided, but Nintendo has already confirmed its new 3D Mario, Mario Kart, and new Super Smash Bros. to debut at E3.

  • hush404

    If they’re looking to kick off a large marketing campaign… I don’t get why they’re skipping an E3 conference.

    • Alex Plant

      Because E3 conferences don’t reach the people they need to market to anyway.

      • Carlos Luis Ayala

        We all know it’s cause the PS4 and next XBOX will blow them out of the water their ps3 just got hacked by the wii hackers already

      • Elvick

        Neither do their Nintendo Directs. Yet they do them.

        • hush404

          Thank you. I’ve been thinking that for a while.

        • BigDix

          Actually, any given edition of Nintendo Direct tends to top one million views… Also, the series is published via a whole bunch of avenues, has been statistically proven to have made significant inroads with casual gamers, is tailored for each country and respective consumer base for maximum effectiveness while eschewing the usual sales data and industry bluster so as to hold interest and maintain relatively short run-times.

          And this is a recurring thing. Nintendo Direct is now an established brand, one Nintendo has clearly indicated they only intend to strengthen from here on out. They have built themselves a very useful infrastructure with far more potential than a single E3 conference. It’s kinda a no-brainer.

          • Elvick

            Yes, because only 2 people ever see E3.

            Oh wait.

            A million is not much when you’re trying to nab the oblivious casual market. Do you think a music video getting a million views is good news for the song? Let alone a game that can cost upwards of millions of dollars to make?


            That reasoning against E3, is against Nintendo Direct. Neither reach casuals that Nintendo hopes to strike gold with again.

            Because casuals are oblivious. They don’t seek out anything. Most of them just see games on the shelf or commercials and that’s when they’re made aware of the game. So any pre-release stuff isn’t for them. And it never has been.

            They will never care about pre-release because they’re casual. The core is what cares about pre-release. The same people who watch E3, are the people who watch Nintendo Direct.

            • BigDix

              Now wait a second. Obviously, E3 conferences are seen by a lot more than 2 people. I never said they weren’t big deals, but the fact of the matter is that people who would watch the conference carry over to the Direct and the Direct carries people the conferences don’t, by virtue of being much more streamlined, straightforward, tailored for the region and shorter.

              Your whole “a million ain’t enough for something that costs millions to make” idea is crazy fallacious. You actually think a million people regularly watching company-produced infomercials, the sort of thing viewing audiences generally shut right out of their minds as boilerplate BS, that run at 30-40 minutes is comparable to even 50, 60, 70 million people tuning in randomly to two minute pop songs? Not even remotely. The latter is a situation where you have people passing by just because it’s trending, and who will never buy into the pop song. Even with dedicated fans, a very huge chunk will continue to just repeatedly consume it through YouTube rather than be driven to contribute to record sales.

              Nintendo Direct is INFORMATION ORIENTED. Different from a music video, you are not point blank interacting with the very thing being sold to you. You see a music video… Well, now you’ve seen it. You’ve seen the video! You’ve heard the whole song. Nintendo Direct is quickly showcasing video game after video game; a video game, something that cannot analogously be experienced through YouTube. Hence the greater sell-through potential.

              It is a couple of guys sitting around telling you about video games for a half hour. It’s not some flash-in-the-pan little fad that everyone’s clicking on just because. And still it’s consistently hitting seven figures, for something like this. That is insane. It doesn’t even cost them shit to produce (UNLIKE those music videos you mentioned), and that’s what they’re getting… For a virtually cost-neutral, regularly produced, giant advertisement creating awareness for not one, but multiple products. While being one solitary pillar of the marketing machine that promotes product awareness.

              You’ve assumed a lot of stuff, y’know. “Casuals are oblivious”. Apparently not oblivious enough to support your argument. Are you aware that 60-70% of Direct views come from the eShop? As in, not from the core people tuning in live or more likely to be actively looking for Nintendo-networked media online? Just look at the data, man. 72% of the 31 million 3DS units worldwide are connected. Do you think core gamers make up 72% of all 3DS sales? In your own words, “lolno”.

              Bottom line is, no, neither E3 or ND would be realistically expected to have huge penetration of the majority of the casual market, which could practically be considered as large as the US population. But NDs are creating notable awareness among some segment of casuals and younger users, awareness that would not exist without the Nintendo Direct BRAND. It has BEEN driving eShop interaction and sales, and presumably will continue to do so like CLOCKWORK. Not like that bloated, unwieldy, and much less accessible conference, all by its lonesome once a year.

              • Elvick

                Vevo earns the company that makes the song money per view. So much for that. And songs don’t cost millions to make.

                Missing the entire point. Never mind the fact that those million that view Nintendo Direct have the same “probably wont buy” issue. Like every trailer ever released.

                • BigDix

                  Nice job with the intellectual dishonesty. “lol im gonna bring up something irrelevant about one tiny part of everything you just said, and say YOU missed the point! what a twist!”

                  1. Vevo does in fact compensate the labels for their content. Except… Nintendo Directs aren’t syndicated on Vevo. YouTube, where Nintendo Directs actually ARE published, has its own programs for compensating content creators. Of course, Nintendo may choose to not take advantage of these programs… But I think any big, high-profile company opening up official channels of communication and marketing is obviously fully utilizing the YT infrastructure. So Nintendo is making money on views alone, just the same. Y’know, while still having an actual product at the end that isn’t nullified by the very act of watching the video (music video).

                  And hey, there you go with those assumptions again. The majority of music videos (that means not just song production costs, but the videos too!) you’re talking about do in fact sit in the six figure range. But Directs? Nintendo could produce these things on a grade schooler’s lunch money…these things, that are promoting video game products. Products that don’t have their primary distribution nullified after watching a video and also retail for approximately $50, as opposed to 99¢. So, I think it balances out the production costs of the games themselves… As any successful game has always done.

                  2. You and I both know not every single pair of eyes that roll over a given trailer translates into 1:1 ticket/digital/retail sales. At the end of the day though, trailers are produced for a reason…because they do create awareness, interest and produce sales. Which, BTW, is precisely what the Directs have done. So you’re just literally, objectively wrong here. :-)

    • XypherCode

      E3 is becoming irrelevant nowadays. Any publisher can do their own presentations anytime. People will still focus on E3 that’s why they’re still gonna make their announcements there even if it’s not a stage presentation.

  • BigDix

    Four months from unveiling to release? For THIS game? They’d better know what they’re doing if this turns out true.

    • Tetsu

      That’s kinda how all the Mario titles come out. Nintendo really only has trouble when it comes to launches (recently) and Zelda releases. I’m assuming this will go the same way the 3DS did once 3D Land and Mario Kart 7 came out. (Of course that was after a price drop, also) Atleast I hope that’s what happens.

      • BigDix

        Well SMG debuted at E3 ’06 with a launch at the end of ’07, and SMG2 launched just under a year after its own E3 reveal. Sunshine, IIRC, was at Space World from the year prior to its late summer release. I forget about 3D Land exactly, but it wasn’t very long, was it? Still, FOUR months? Hmmm…

  • Carlos Luis Ayala

    Theres no need for Mario rumors just like COD nobody should be surprised they come out every year.

    • Haku_Luvs_You

      I think the rumor is that it’s coming out in October. Not that there is a new game…

    • AdamBoy64

      Not their Mario flagship titles.
      Last one was 2010.

  • Anime10121

    Not really a big Mario fan, but I’m anxiously awaiting SOMETHING to play on my Wii U, this thing is collecting more dust than my PsOne :(

    I mean, I DID have fun with the Galaxy games (just never held interest long enough to complete them).

    Gimme GAMEZ Nintendo!

    Before anyone says MH3U, Im not a fan of Monster Hunter, tried to get into the series, but failed because of the lack of focus on a plot.

    And Lego City Undercover? Nope dont care for Lego’s (or the games, besides a minor interest in that Marvel one).

    • xMCXx

      MH3 is one game I’d really like to play, but buying a console because of one game? Nah.
      So yeah, some more great games would be nice, Nintendo.
      Hopefully, the new 3D Mario will be as great as Galaxy!

  • Claude

    If this is even half as good as the Galaxy games my wallet is going to be crying.

  • $29082171

    3D Mario games are only Mario games I like, besides the RPGs (except SS).

    • fallen

      This comment is great.

      “Statement, exception (exception to that exception).”


      • $29082171

        Exceptional comment, there.

    • AdamBoy64

      Was Skyward Sword a bit of a disappointment?
      I got it near launch and haven’t played it yet.

      It’s in the list there somewhere.

      • $29082171

        Actually I was referring to Sticker Star (since if you read my post you’d notice I was talking about RPGs).

        Also yes, Skyward Sword was a disappointment, not because of the combat, but because of the linearity.

        • AdamBoy64

          Ah yes, I read the post being about RPG’s.
          I’d class Zelda as an ‘Action/Adventure RPG’ whereas most(?) leave off the RPG part.

          I read Sticker Star was a pretty radical departure from previous games in the series. And wasn’t very well received.

          Bit of a shame, I’ve enjoyed what I’ve seen of the series.

  • AdamBoy64

    Given the Wii U’s recent launches, I think a 3D Mario can’t come soon enough.

    And wow, E3’s next month. I think that only just hit me how soon it is.

  • Elvick

    Hope it’s more like Sunshine than Galaxy. I want a world that feels real. Tired of floating masses in ugly abysses being the levels. That’s so lazy. It’s not hard to design a level when it doesn’t have to fit with anything else you’re doing.

    Sunshine still had some of that (especially the non-FLUDD levels), but it did have the best world of any 3D Mario since it and it’s levels felt like an actual place in the Mario universe more than any other one.

    • Ni ~Algidus~

      > I want a world that feels real
      >in a mario game

      • Elvick

        Missed the point and replied with something stupid. Brava.

    • AdamBoy64

      I still haven’t played Sunshine.
      I picked one up a while ago, but haven’t played it.

      I’ve heard it’s pretty difficult in parts, which is intriguing.

  • PrinceHeir


  • AdamBoy64

    Regardless of what it is, I’ll buy it on launch.
    I really thought Galaxy was fantastic.