Kaz Hirai: PS4 “first and foremost a video game console”
posted on 05.30.13 at 07:20 PM EDT by (@salromano)
But there will be non-game stuff, too.

PlayStation 4 is “first and foremost a video game console,” Sony CEO Kaz Hirai told reporters at the D11 conference in California today.

“The most important thing we need to do is agree and understand that the PS4 is a great video game console that appeals to video gamers,” Hirai said (via The Verge). “If we miss that part, I don’t think we get the initial establishment of the console. That formula has worked for us with all our consoles, including the PS3.

“I fundamentally believe that the initial market that we need to make sure we appeal to with any new platform … is really the gaming audience,” Hirai added (via VentureBeat. “They will be the supporters of your platform and they will help propel the installed base.”

Microsoft debuted Xbox One last week as an all-in-one entertainment device. And while PlayStation 4’s core focus is games, it will have non-game functionality, as well.

“Providing other non-game content is an area we will reveal and talk about in the coming months, but it’s first and foremost a video game console,” Hirai said.

“For us, it’s all about the gamers.”

PlayStation 4 is due out this holiday.

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  • AdamBoy64

    And that focus is going to lead on to great success in the coming generation.
    Well done Sony.

  • Unknown


  • Lelouch Vi Britannia

    SONY has been seeing what NOT to do, and since MS has many off their Hardcore gamers pissed off then I can’t blame them. Why show off your new console only to have it be DVR, and Non-Gaming stuff. Microsoft you FUCKED up and gave SONY the advantage.

  • Namekaze_Minato

    Oh Sony! you always know how to get me to throw my money into your bank account.

  • Namekaze_Minato

    long live play!

  • Sae-Won Yoon

    I love how both Sony and Nintendo are doing just fine.

    Microsoft on the other hand…..

    • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

      Well, I’d say the 3DS is doing fine. Nintendo though? Not exactly.

      The sales for the Wii U weren’t nearly as good as the Wii due to confusion for many people, wondering just how different the Wii U really was since it just seemed like an upgraded Wii (i.e. PS3 -> Slim PS3).

      They really dropped the ball on that one, letting people know how different it was compared to the Wii and it was a totally new console from them.

      • Sae-Won Yoon

        At least Nintendo and Sony are doing what they can, especially since e3 is looming closer. We may not get everything from them but I hold some hope that Nintendo will find a way.

        I will agree that Nintendo has been a little questionable, especially how they moved their e3 reveals for Best Buy (very perplexing if you ask me.)

        • Anon-non

          I think Nintendo will do fine. They know they have a reputation among ‘gamerzzxszxsz’ that they’re a kiddy console, so they’re content with not being number 1 among that demographic. I like Nintendo because they don’t really care if they can’t win them wall. They made Haters Gonna Hate their own, haha!

          • Budgiecat

            Wii = SNES/N64

            Wii U = Gamecube

            Meaning, Wii U isnt anything uniquely special anymore amongst it’s competitors…It’s pretty much what the Wii should have been from the start. 7 years late to the HD party. And the Soccer moms and non gamer casuals who picked up the Wii have no desire really to double dip.

      • Elvick

        Wii U’s problem is partly confusion. The other part is that it was never going to be like the Wii, despite it’s name.

        The Wii had a “our kids (or I) can exercise while we play video games!” hype around it, that a tablet controller would never get. And it hasn’t.

        And even though the Wii U can use wiimotes and have those kinds of games, why would the people that bought the Wii need to upgrade for that? They have it in the Wii (that they likely bought Wii Play, and a few other casual games for and rarely use now).

        Nintendo played with fire (the fickle casual market) and is getting burned for holding on too long and too tightly.

  • https://www.youtube.com/user/GamingHeroTetsuya TetsuyaHikari

    Sounds like a jab at Microsoft promoting their XBOX TV crap. Well done, Kaz Hirai. The gamers should be your focus when releasing a video game console. Sure, still tell us about the other stuff it can do, but that shouldn’t be a big focus. I consider it a bonus.

  • new_tradition

    It’s so easy to be a Sony fan sometimes.

  • Lelouch Vi Britannia

    PS4 > Xbox ONE
    Enough said

  • DarthNemesis

    Right on. LONG LIVE PLAY.

  • sherimae1324

    thats what i want to hear….^_^

  • https://twitter.com/Nicalrant Nicalrant


  • kuusou yume

    Gaming as its focus is what I want to hear. That’s what I buy consoles for. Gaming. Period.

    Even with my PS3 / Xbox 360 I don’t ever use anything on it besides gaming & messaging.

    All multimedia is done by my smartphone or computer.

    • DrForbidden

      This. With the number of differences in Cable TV services across all the countries in the world, it is stupid to focus on TV services as your core product when designing a video game console.

      I don’t live in the US. I already have a cable TV service. The XBox One offers nothing to me. ABSOLUTELY NOTHING that I cannot get from another console, except a handful of exclusives that I may not even be interested in in the first place.

  • Tac-Mex

    Of course

  • Eclipse

    I’m liking what he’s preaching. You tell ’em, Kaz!

    • jujubee88

      Kaz is going big thangs.

  • MosquitoLemon

    I’ll believe it when the 3rd party developers that got crushed by development costs for HD consoles are able to make successful releases for the PS4, and not, you know, have to go to the 3DS or Vita instead to survive.

    • Budgiecat

      Realize that developers home for creating is the PC.

      The PS4 is pretty much a PC now so dev costs should go down.

      No more confusing cell and expensive devkits.

      Now if developers (you’re really talking about the Japanese ones here since you mention handhelds) want to continue to develop for handhelds, it wont be because of that; it’ll be because that’s where the majority of the gaming install base is at now in Japan.

      Japanese gamers have shifted interests. Most game on the go either on a handheld or a mobile phone. Its sounds like it sucks for us but what can you do. They’re workaholics and live in tight compact living spaces and are barely home. And the majority of Japanese community look down on Otaku even more so now than in the past. Thanks moe scene…

      Japanese game sales arent even that impressive anymore. People jump for joy when a game sells 100K there. That would be suicide for the U.S. sales and Japanese population is half of the U.S. (127 million vs 327 million). So they develop on handhelds to keep the cost vs profit ratio in their favor.

    • Elvick

      Yeah, it’s the fault of consoles… and not poor management.

      If you can’t survive your game failing, maybe you put too much money into it. You can’t put all your eggs in one basket. Well, you CAN, but you probably shouldn’t.

      Don’t be surprised you close your doors when you lost the gamble.

      Granted consumers and their focus on high end graphics and arbitrary review scores don’t help, but it ultimately comes down to the business going overboard and falling on it’s face.

      • MosquitoLemon

        Nonsense, look at all the companies that thrived under the PS2, and the amazing game library it had. You really think the number of great titles coming out dropped so much because of poor management, and not because it was too damn expensive to develop for the HD consoles?

        • Elvick

          There’s always an increase in development costs. That’s part of the industry. You can’t make a game now and expect it to cost the same as it did when you were making Atari games.

          That doesn’t change that you don’t need to spend to the point where if your game fails, you fail. If you do, that’s just poor business choice. A risk you take, and you can’t fault someone for you taking a risk. No more than you fault a gambler for losing.

          Again, the only real issue that’s out of their hands is consumers being so focused on high end graphics and arbitrary review scores. That’s the only thing actually causing pause in not having high end graphics. Since the mainstream media and consumers will see “low” end graphics and associate that with “shit”. No matter how good the game actually is.

          They think if you don’t put all your money in graphics, then the rest of the game clearly won’t have effort. Which is untrue.

          • MosquitoLemon

            I doubt Angry Birds cost that much to develop. There isn’t always an increase in development costs, it’s a fabrication by the competitors in the industry. Nintendo pretty much bucked that trend with the Wii and WiiU, and sadly it’s finally hurting them with the WiiU. Not so much with the 3DS though, they’re still king, and I’ll bet we see a lot of the better JP devs start going after that sweet 3DS money.

  • DesmaX

    What!? But I wanted to watch TV!!!!

    Said no one ever

    • https://twitter.com/A_Beast_of_Prey Equinox K

      …..boo :P .

    • Warboss Aohd

      Da Flaw with that woz it implied someone woz too lazy to press da AUX button on the remote ta watch TV after pausin’ da game.

  • rainelee

    Best news I’ve heard all day. You go, Sony. Show MS whose boss.

  • uhawww


  • MasterSensei

    Well, it looks like I’ll be marrying my PlayStation 4 since there won’t be any challenge to it this coming generation…

  • jfinley88

    I have brought every system since the SNES. Jumped on to Sony’s ship with the PS1 and my all time favorite PS2 but still had the Xbox and GameCube. Got both the 360 and PS3 but have backed my 360 more than anything cause lets face it Live is way better but still use my PS3 for its exclusives. I am ready to jump back into Sony’s camp with the PS4 if their online service takes a huge jump like Live did from the OG Xbox to the 360. Plus my Vita needs to get some use since no one wants to release any games actually worth buying. I have 6 preordered games for my 3DS and only 2 for my Vita….

    • Bobby Jennings

      This is exactly the case for me.if Ps4 just gets party chat, its all over between xbox and me.

      • jfinley88

        Cross-game chat, and multiple logins are also a must have!

        • Bobby Jennings

          Yeah thats what I meant by party chat! But the way you put it is much better ^_^

      • bldudas

        I never understood why someone would want to be distracted by someone else when playing a game.

        • Simmsville

          In a multiplayer game, party-chat is essential if you’re working in a team. It’s hard to tell people the locations of enemies or to call for the ball if you don’t have voice capabilities.
          In a single player game, J/RPG etc then it can get annoying, but you can also turn it off.
          Cross-Game chat is also nice in order to talk to friends just generally, or to help distract them (or you) from monotonous tasks that games sometimes have.
          Trust me, it’s a definite plus

    • Elvick

      So you like wasting money on a service you can get infinitely better on PC.

      Makes sense.

      • http://twitter.com/RaiuLyn Raiu


        So you like questioning other people’s choices, don’t you?

        • Elvick

          When it devalues… well, value, then yes. If he liked Hunts over Heins, I’d think that’d be weird but he can buy the cheaper crap if he wants. Doesn’t affect Heins.

          But, paying for something that should be free is a bad precedent. Especially when that something is done better elsewhere for nothing. And even more so when that price is partly justified by applications you have free access to literally everywhere else imaginable. And partly justified by “online” that uses P2P at all. If you’re paying, you should at least get servers for every single game. Not the rare one, that usually have servers on other systems too.

          Xbox Live is the biggest con in the gaming industry, in my opinion.

          • http://twitter.com/RaiuLyn Raiu

            While I agree to most of what you said, you don’t have point out somebody’s decisions on what they get and do… I’m just saying that let them enjoy what they want and have…

            • Elvick

              Me saying something doesn’t stop them from enjoying what they have or want.

              Just pointing out a fact. Live offers no value at all to any consumer, factually. Since literally everything you get from it can be found elsewhere free. So what is it you pay for? A delusional sense of superiority.

              Just because someone enjoys something, doesn’t make it more valid to paid for. If I pay you a $1 every time I decided to breath, it wouldn’t make it more valid to do if I enjoyed doing it. It’s still be stupid.

  • Anon-non

    I wish they would say that for the Vita. They have so many ads focusing on stuff other than gaming for the Vita.

    • jfinley88

      Sony is ignoring the Vita as bad as Nintendo is ignoring the Wii U. At least Sony has somewhat of a plan for it but I’ll still be cautious with remote play. They promised the same thing with my PSP and that feature sucked.

      • Elvick

        Yeah, Sony ignoring it. They haven’t announced any new games for it from first party studios at all…

        Oh wait.

        Sucks they don’t sign any indies on Vita to fill the void either. ): Wait a min…

      • Tetsu

        Well the issue with remote-play for current/last gen was the PSP wasn’t a powerful enough client, and the PS3 wasn’t a powerful enough server. The Vita is capable, and the PS4 will have native remote-play. Should be pretty solid within a year (atleast I hope)

        Example, PS3 only picks up half of WiFi speed (Down)
        Sending that data BACK through the router (Up, which is 8 times slower) and to another device which shares the same network, it gets pretty bogged down. Not to mention the CPU speed drop on both devices.

    • Elvick

      They have Vita ads? Where do you live? I haven’t seen one since AC3:L and CoD. And those were terrible ads IMO.

  • EspadaKiller

    Looks like in the end Sony knows what they are supposed to do with PlayStation. Thank god they don’t screw up with PS4. Can’t wait for the reveal of the console in E3!

  • PrinceHeir

    let’s go sony!

    • Tetsu

      let’s go!

  • Budgiecat


    The one and only


    It’s what’s for gaming

    XBox One

    Because gaming isn’t fun

  • http://twitter.com/RaiuLyn Raiu

    Prove that to me in E3 and I’ll be happy… ( ´∀`)

  • Adol Christin

    If Sony/SE announce Vs XIII for PS4 at E3…. that’s it. Game Over MS ;)

  • ddsfan2

    I really like the “gaming” direction he claims to be taking Sony in, compared to Howard Stringer. Among other blunders, Stringer shut down the Computer Science Laboratory, which made the AIBO. (haha, I learned that from Tokyo Jungle) Not that Kaz will necessarily be more benevolent, but it seems unlikely that the PlayStation division will receive many significant cuts.

  • DanijoEX ♬ the Cosmic Owltron

    Well, Sony…if you can push that through then you got my money on it. I wonder how the appeal that they’re going for will go…?