Satoru Iwata becomes Nintendo of America CEO
posted on 04.24.13 at 06:47 AM EDT by (@salromano)
Current CEO promoted to corporate managing director.

Tatsumi Kimishima, the current chairman and CEO of Nintendo of America, has been promoted to Nintendo Co. managing director and will be relocated from Nintendo of America headquarters in Redmond, Washington to Nintendo Co. headquarters in Kyoto, Japan, the company has announced.

In his new position, he will assume the roles of general manager of Corporate Analysis and Administration, and general manager of the General Affairs Division. Yoshihiro Mori and Masaru Matsumoto, who currently hold these titles, will be retiring later this summer.

More interestingly, Nintendo Global President Satoru Iwata will assume Kimishima’s current responsibilities, including the Nintendo of America CEO title.

According to Nintendo, this will “support the company’s unified global strategy, allow streamlined decision making and enhance Nintendo’s organizational agility in the current competitive environment.”

The changes will come into effect after the company’s 73rd Annual General Meeting of Shareholders on June 27.

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  • Elvick

    If it means less derp decisions by NoA, yay. If not, meh whatever.

    • DietSoap

      Nintendo has been pure hurp and derp ever since Iwata took over imo. Miyamoto has slowed down on directing and producing enough that he might as well be the next CEO.

  • BigDix

    What the fuck? How much can one man do? Then again, Iwata IS the man. Awww yeah.

  • almostautumn

    Break the region-lock, homeboy!

    • 武神水樹

      Would be nice if that happened

  • $18114340

    I hope this doesn’t mean he’s their fall-man now.

  • Aly Hesham

    I like to think that iwata has the support of the zelda fairies :v

  • Kurisu Makise

    So now NoA lost what little shred of “independence” it has left and will thus, be run by Japan 100%? Yay…I guess…

  • PrinceHeir

    Iwata the man :D

    more world wide release dates please!!!!!

  • $30632660

    Hopefully this means more localizations because Reggie sure as hell ain’t localizing shit >.>

  • NeoTechni

    Cant be any worse than Reggie

    But seriously, i cant think of a worse Person to represent the american gamer than mr gamers-dont-want-online

  • BlacksitePSU

    Iwata seems like a cool guy. I wonder what he’s got planned.

  • new_tradition

    Not sure for anyone else, but Iwata’s face is what shows up in my head when I think Nintendo, so I think it’s good that he’s gonna be the official face for North America ^^