Rumor: Sony planning April/May PlayStation 4 event

Sony planning "full-blown launch," according to source.

Sony will hold a second PlayStation 4 reveal event later this month or early May, according to a PCMag.com source “familiar with the company’s marketing strategy.”

The event, according to the site, will be a “full-blown launch” of the system, and act as Sony’s final venue for PlayStation 4 discussion before the Electronic Entertainment Expo in June.

PlayStation 4 was announced at a New York City press event on February 20 and is due for release this holiday. Sony has yet to pin an exact date or price on the system, or reveal its launch lineup.