Nintendo: Wii U has “lost momentum” due to release schedule
posted on 04.24.13 at 11:46 PM EDT by (@salromano)
Miscommunication also a factor, says Nintendo president.

Nintendo president Satoru Iwata has said Wii U has “lost momentum” due to the company’s first-party release schedule.

“Wii U has lost momentum due to the release pace of first-party titles which has not lived up to consumers’ expectations,” said Iwata during Nintendo’s latest financial results briefing. “Starting with Pikmin 3 scheduled for release in the upcoming July, however, we will intensively launch our key titles to give sales momentum to the platform.

“As a decisive factor in buying a console is that you cannot play a much-anticipated title without the hardware, we will do our best to have you feel from this summer to the end of this year that there are plenty of great games for Wii U.”

Iwata promised to share more information about the company’s titles “for the rest of this year and early next year” at E3 in June.

The Nintendo boss also said communication has been an issue.

“We have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us,” said Iwata.

“Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.”

According to Iwata, the system does not yet have its Wii Sports—a game in which people “immediately comprehended its product value.”

Iwata continued, “Wii U has lost momentum due to the release pace of first-party titles which has not lived up to consumers’ expectations. Starting with Pikmin 3 scheduled for release in the upcoming July, however, we will intensively launch our key titles to give sales momentum to the platform.”

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  • PrinceHeir

    let’s go Nintendo!!!!!!!!

  • RyoonZ

    I’ll buy when “X” and Bayonetta 2 released.

    • Anime10121

      Yep, those are my 2 most important reasons i bought a Wii U (plus Smash Bros, but I KNOW thats a long ways off), I bought one early because Platinum’s the Wonderful 101 was SUPPOSED to be a launch title, and yet, here we are half a year later and still no release date (or info at all).

      • Zero

        Bit of info I discovered about 101 – Hidden in the financial results is a vague Summer 2013 release date for America, Europe, and Japan.

        • Anime10121

          Oh man I wish you hadn’t found that (I mean I appreciate it and all but…), that makes this year look even WORSE for Wii U, as we only have 2 confirmed games releasing, while the rest is all general seasonal dates/TBD’s. The release calander for this thing is looking barren as all heck! Hopefully by E3, they’ll announce a steady stream of games coming for the thing, cuz I havent touched mine since January, and that was just for the Rayman Demo if I remember correctly.

          I buy Nintendo systems for the exclusives and to compliment my PS system, but Nintendo has yet to release an exclusive on the thing worth having IMO. NSBU was OK, but not worth me buying the game as its pretty much just “another” NSB. I’m hopeful that they have big plans for the second half of the year, because as is, I can see why the thing is failing to meet sales projections :(

  • hush404

    Maybe they should of rethought the name?

    Also, I admire them admitting they did something wrong marketing wise, but… I also hear they’re Skipping an E3 conference this year? How is that ‘Working to better communicate the product value of WiiU”?

    • Haku_Luvs_You

      They’re going to be at E3. They just aren’t going to have their really big event, and do smaller ones instead. My guess is they want to do one focused on WiiU. and maybe a smaller one on 3ds since they announced a ton of games via Nintendo Direct throughout the year.

      • hush404

        Yeah, I understand that… but the conferences are (historically) what help a company build up hype and buzz with everything they’re working on. It’s bad enough that their competition is running out full blaze with their new systems… but in my eyes to shy away and just not do a conference is… weird business sense.

  • Anthony Foster

    It would have helped if Nintendo hadn’t named it the WiiU, that name was bound to cause confusion about what the system actually is.

    • artemisthemp

      But Wii Fit U

  • Raiu

    In the West? pretty much…. In Japan, not really…
    “missed communication” is not the only problem…. It’s also having a barebone release schedule…

    • Shaun Huseman

      Actually, it isnt selling that well in Japan either

      • Raiu

        It’s doing better than in the West, that’s for sure…

        • Budgiecat

          Not enough to avoid making this announcement.

        • AdachiTohru

          Only 8800k the last week, worst than the vita numbers last year

  • Peacenutman

    No surprise here. I talked to one of the salesperson at Best Buy and he said it’s not selling at all. He said most people thought it’s an accessory instead of Wii2. Not only that, they ask why should they get WiiU when they have Wii. I loled when he told me.

  • Shaun Huseman

    Id like to point out also that the gaming media hasnt helped new consoles and handhelds.

    With the constant throat ramming of how great mediocre at best cell phone games are and the constant bickering for an innovation that isnt going to come next gen, as well as bitching about a game being more than $10, the gaming media has pretty much turned casuals away from anything more complex than angry birds.

    • NeoTechni

      Exactly. Self-fulfilling prophecy

    • Budgiecat

      Thats all my friends 4 year old son wants to play: games on his father’s iPhone. He could care less for console games or handhelds…

      • coax

        How much less?

  • Budgiecat

    Makes sense. I seriously have no desire yet to even purchase a Wii U. There aren’t any games out that I want for it. 3DS is a different story. I finally broke down and bought the XL a few months ago pending announcement of SMT IV and Project X Zone localizations. Hopefully Square-Enix and Nintendo announce localizations of the Dragon Quest games for it as well soon…

  • Pekola

    The problem with the WiiU is that it has to survive on first-party support. Without a steady flow of first-party games, then it’s pretty much curb-stomped by other consoles and next-gen consoles that have a huge amount of third-party support.

    Also the Wii managed to tap into the casual market. That didn’t happen this time around.

    Kind of sad ;c

  • TetsuyaHikari

    I wasn’t aware it ever had momentum to begin with…

  • Sae-Won Yoon

    I blame the fact the controller isn’t something like a Gamecube controller that fits your hands, and more like a literal abomination of a tablet. Yes I know, stuff Like Zombi-U and Lego City Undercover put it to good use, But I honestly can tell you that if they actually went without the touch/gyro/oversized gamepad, they’d prob have a better launch.

    • AdachiTohru

      Zombi U could eeasily be played on 360, the gamepad isnt well used here

      • Sae-Won Yoon

        I rest my case.

  • Guest

    wii u are too complex for kids

  • Carlos Luis Ayala

    Their problem is the value they expect us to pay $300 for a console that comes with a 32 GB HD nothing teally mew just another casual gimmick and a shitty launch lineup full of remakes and just lame games and no big games Nintendo but sticking to your old strategy of updated half a decade after your competitors has backfired this time payed off on the wii only cause eveyone was tricked into believing that you could actually excersise on that thing.

  • Ace

    You know. When Nintendo first unveiled this, they should have shown what the actual Wii U console was. When I was at the e3 where the Wii U debuted, they didn’t even show what the console looked like on the actual exhibition floor. All of the focus has been on the gamepad. Even to this day, I still don’t know what the actual console looks like cuz all you see are pictures of the gamepad controller (i.e. like the main picture of this article).

  • AdamBoy64

    It’s a good system. I think it’s quite well designed.
    There’s just not a lot out for it at the moment.

    Very few systems have a great launch line up – but the Wii U is about 5 months old now, and it’s not unreasonable to be expecting more from it at this point.

  • martymcflyy85

    Me and my 6 year old son played this in gamestop. I was shocked that he hated it. He didn’t like how part of the game was on the tv and the other part was on the controller. Too confusing for him. As for me, I’m a big fan of Nintendo first party games, I just don’t want to have to play them in a gimmicky way. Hopefully they’ll make good use of the pro controller

  • blkalleykat

    I like the pikmin series but it’s a rather niche series I’m not sure it’ll make Wii U units fly off the shelf. Hopefully some great new titles and some third party support