Nintendo to skip E3 2013 press conference
posted on 04.24.13 at 11:19 PM EDT by (@salromano)
Instead, Nintendo will host "smaller events."

Nintendo will not host a full-scale press conference at E3 this year, company president Satoru Iwata said during the company’s latest financial results briefing. Instead, it will host a series of “smaller events.”

“We decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past,” said Iwata.

“Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media.”

Iwata said Nintendo is current investigating ways to deliver updates on their games to home audiences around the time of E3.

“During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.”

The Nintendo boss added that the company’s main objective at E3 is to offer playable software.

“Many people are certainly very interested in learning more about the Wii U titles that we are going to announce,” said Iwata. “We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.”

E3 will run from June 11 to 13.

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  • Tac-Mex

    It’s up to sony to save E3

    • shogunknight

      True to that, right now its all on Sony to have a good presentation in E3. I hope they bring Mark Cerny, really nice guy

    • artemisthemp

      Sony have PS4 release date, price and well we could count Square Enix FF news, so should be pretty hard for Sony to fail E3.

      I also still waits on a release date for Wonderbook: Walking with Dinosaurs

  • Tac-Mex

    In Kaz we trust

  • Elvick

    I guess that’s one way to go… :/

  • 罪罰

    Sony already won E3 lol.

  • Aiddon

    Fine by me; I’d be sick of doing pressers the traditional way too if all the press ever did was bitch, bitch, bitch like a bunch of babies when things didn’t go exactly the way they wanted (which usually means they would need to bombard people with nothing but shiny pictures). E3 in general is just too much of a circus now and it’s probably best for Nintendo to just do things their own way. it’s worked for them thus far.

  • PrinceHeir

    more Nintendo Direct please!!!!!

  • hush404

    This seems soooo bizarre to me. If anything they should come to E3, guns a blazing to super promote their systems. Not drop out and stick to small ‘Nintendo Directs’.

    • Pekola

      They can’t do that against the PS4 and Nextbox. The best they could hope to accomplish is going the ‘secondary console’ route, but even that seems like a stretch if they don’t have enough first-party titles to make that a possibility.

      If they had a very strong line-up, then I think they would stand a chance. But considering the state of the WiiU…yeah ;v

      • hush404

        Still… just giving up and not trying vs going out there and going “WE STILL MATTER!!!!”. Anyone can come out, showing off when they’re doing well… but there’s something to be said about keeping your chin up and still pushing through when you’re down.

        Sony has had a very rough time with the PS3, especially at first (thanks to pricing, lack of hit exclusives) and then again once they got hacked, but they never seemed to back down from spotlight, instead they did the best they could and pushed through.

        In my eyes, Nintendo is shrugging when it should be throwing what it does best in our faces.

  • Fantasytales

    How can they have a full scale conference when they have nothing to announce. Me as a Nintendo fan am desapointed, but they will have my support when a new Zelda n new Mario galaxy come out.

    • Ritsujun

      Well said.

    • Demitri Maximoff

      I’m a Nintendo fan too, and I believe that in the E3 everyone will be surprised by what Nintendo will announce in those small events.
      please Nintendo, bring luigi 3DS XL to NA

  • Prodigy-X
  • Raiu

    While it’s a good idea because E3 big conferences are a time waster when it isn’t all about the games… At the same time, I see Nintendo is losing their confidence..

    • Sal Romano

      I think, perhaps, Nintendo just doesn’t see the need for the event when they’re being just as effective through these smaller Nintendo Directs, which compared to the large-scale stuff at the Nokia Center or what have you, costs them little to nothing.

      I think we’re still going to see some good things out of Nintendo at E3, and probably new game announcements if not at the show, right before it. We already know Mario 3D Wii U will be there, Super Smash Bros. Wii U, and Mario Kart Wii U. I realllly hope Monolith’s game is there, too, though. (And I hope it gets a friggin’ title.)

      • Budgiecat

        Eh…..still I think Raiu and Fantasytales are right: they are showing a state of lack of confidence by not appearing like this. It’ll speak volumes to many who follow the industry both gamers and developers and publishers…

  • Tetsu

    I’m really interested to see what kind of japanese 3rd party support the Wii U gets.

    Come on No More Heroes 3!

  • Ritsujun

    A.k.a. nothing to show.

  • DarthBrian

    Yeah, I’m not sure what to think about this.
    One the one hand I don’t like it because watching all the conferences is part of the fun and I’m always looking forward to watching Nintendo’s conference.
    One the other hand, they’re right. They’re not introducing new hardware like Sony and Microsoft so no matter what they show they’re going to be over-shadowed by the sexy new hardware being shown at the Sony and Microsoft conferences. So basically they might as well just stay away from the dick-waving contest this year and focus on the games.


    • Budgiecat

      They know they can’t compete on a hardware presentation scale because the system has already been out.

      The only way is with huge software title announcements but it doesn’t seem they have anything worthy yet for them to make a full E3 presentation for…

  • Anime10121

    Well, thats kinda disheartening, the first E3 since the Wii U released, and NIntendo’s skimping on the Presser. This is supposed to be the conference where they go all and show why its necessary to have a Wii U! The Nintendo Directs are fine, but they only announce maybe 1 or two games per Direct. Hopefully the one they have on/or around E3 will be more like an E3 Presser, just not at E3, and they actually show a boatload of NEW stuff, and give us info on software that was supposed to be released ages ago (like Wonderful 101).

    I can kinda understand WHY they dont wanna show, what with them coming to E3 with hardware compared to the current gen, and Sony/Microsoft unveiling brand new hardware that’ll likely trump what Nintendo would theoretically show, I still think its a mistake for them to skip out on their press conference, especially when the Wii U seems to be doing as badly as it is.

  • new_tradition

    I’m pretty surprised, but in the end, I do care more about the games than the system, so some neat-o info on some anticipated 3DS titles is fine by me

    Aside: Holy crap, so E3 2013 is gonna be, like, a legitimate show down between Sony and Microsoft :O

    Omg, omg, omg…

  • Aldridge517

    Skipping the event because they have nothing big to show. I’m not usually the type to pass judgement, but Nintendo I’m judging you for this.

    The competition is going to be at E3 throwing down, showing off new hardware, new games, and where’s Nintendo? Nowhere to be found.

    • Anime10121

      They’ll be there (just not in Press Conference form, which IS stupid on their part), as they already promised a look at the new Smash, Mario U, Mario Kart U, etc.

      • Aldridge517

        That’s good. As long as they’re there someone will get video of what they have to show.

  • shogunknight

    Its actually better for nintendo, the E3 may have been good but it seems the three giants arent getting much time to show stuffs in detail in their E3 presentations (probably the reason why there are pre PS4 and Nextbox reveal). Also, Sony and Microsoft may show their consoles in E3, so all eyes would be on those two. If Nintendo should just focus on doing more directs (especially for WiiU), they should be okay.

  • Zero

    In other words – We plan to focus on software this year.

    No big deal for the 3DS. The Wii U is a different story.

    I’m guessing that new Zelda for the U is not quite ready to be shown. I’d rule out SSB U as well. I hope we get to see those at TGS. I think they would still hold the full-scale conference if they had something to show from those titles.

    I’m sorta expecting a price cut for the Wii U here soon. Even if it’s only for the white model, I think a price cut could help. It just doesn’t have that must have game yet. This lull period is really hurting it. It needs some kind of spark right now, badly. They can play the wait game, sure, but in the mean time, it’s hurting.

    Dear Nintendo – I actually want to buy one! Give me a good reason. Please!

    • Anime10121

      Small correction, they announced at one of the Nintendo Directs (cant remember which one) that we would at least see what the new Smash Bros would look like at E3 (although who knows what that means, could be teaser, could be screen shots, could be character models, etc.). So there is that, though I dont expect for the game to release until at earliest 2015.

      • Zero

        Thanks for the info. I hope they show something significant then.

        • Anime10121

          Yeah, me too, wanna see that, the new 3D Mario (which they also promised, though this is supposed to be playable), HOPEFULLY Bayonetta 2, and though I sincerely doubt it, anything on the new Xeno game.

  • $30632660

    Nintendo pretty much proved that their Nintendo Directs are better than their E3 Presentations last year so in a way I understand.

    But Nintendo, you’re ruining a lot of childhoods by not doing the the big scale presentations that a lot of us grew up watching E3 for ;/

  • Stealth

    I like the directs better

  • almostautumn

    “The Nintendo boss added that the company’s main objective at E3 is to offer playable software.”
    Here’s a quick solution; break the 3DS region lock and you’ve literally doubled the amount of games consumers will buy.

    Seriously; is Nintendo this stubborn a company? It’s remarkable that they haven’t owned up to this idiotic decision yet and broken it.

  • 武神水樹

    They don’t have anything new to show

  • jerry11111

    Beacouse they have naving too show for Wii U or 3DS at E3. They use the smale evant to show the handfull new Titel for the next couble of years lol

    So now Sony can go and show us a good show included the PS4 PS3 and of course the PS Vita.

  • 浪黒雷 (Roland Gmyrek)

    As long as they show me what Retro are working on I couldn’t care less. I’m part of the informed gaming demographic who check gaming news daily. I watch their Nintendo directs. So essentially nothing changed for me, I will still obtain the information that matters. How well they can convey their message (new WiiU games) to average Joe with their “smaller events” remains to be seen.