Microsoft sells Mediaroom to focus on Xbox TV strategy
posted on 04.08.13 at 10:20 AM EST by (@salromano)
Company aims to make Xbox "the premium entertainment service."

Microsoft has sold Mediaroom, its video platform delivering IPTV-based Pay-TV subscription services like live TV, DVR, video on demand, and other applications, to Ericsson in an acquisition set to allow Microsoft to commit “100 percent of its focus on consumer TV strategy with Xbox,” it has announced.

The company aims to make the Xbox platform “the premium entertainment service that delivers all the games and entertainment consumers want,” whether its on console, phone, PC, or tablet.

“It is not a mission that we can achieve alone,” said Microsoft corporate VP of marketing Yusuf Mehdi. “We want to partner with the industry to deliver the next wave of innovation in games and consumer entertainment. We will partner with content creators, studios, labels, networks, content aggregators, operators and distributors to make this happen. We believe the future of home entertainment is one where TV becomes more simple, tailored and intelligent. We believe the best is yet to come for this industry.”

Thanks, Technet.

  • Tac-Mex

    Xbox is a gaming console anymore?

    • Ritsujun

      *NOT

    • http://xcite79.1up.com Keegs79

      Consoles will never be based on just games anymore. If they do than they would be losing a competitive edge against the competition. They are changing just how cell phones changed from just being about calling someone and receiving calls.

      • xMCXx

        With the exception of Nintendo.
        The Wii U can’t play anything besides games.

      • DrForbidden

        I think that there is a problem with going this route. Your example about cell phones is a good and valid one, but one must look beyond just what they can offer, and take a hard, long look at the competition in the field.

        It boils down to this: What are the contenders in video-gaming consoles? Sony, Nintendo, MS, and the PC (and maybe the Ouya).

        What are the contenders in multi-channel entertainment systems? More than I can count.

        MS is primarily a PC software and video-gaming company, in contrast to Sony, which has been manufacturing pretty much every single consumer electronics since its inception. Taking the battle to Sony’s court (not to mention the huge number of potential competitors, including every single tablet and smartphone manufacturer) is not a battle MS can win.

        The X360 sold because it was about games first. When a console becomes NOT about games first, prospective buyers will have to look at the reason they intend to buy it, and compare it to the various other machines they can spend their money on instead, which may offer equal or better service in their not-games functionality. I think that, by shifting the focus away from games, MS is setting itself up to fail.

  • InternatlGamer3

    Xbox has become worse.

  • Tenshiken

    If this keeps up people are likely to come to the Xbox 720 conference with pitchforks and torches in hand.

  • Bryce Blalex Douglas

    This just confirms what I’ve been saying recently, the NextBox will be marketed as an all purpose multimedia device with less of a focus on games. As much as they think this is going to work it’s not, at least as far as the gaming side of this goes. The always on online component is going to screw them over with developers

  • Locksus

    Good. Let it all burn.

    MS, why can’t we have nice things anymore?

    YOU WERE GOOD 5 YEARS AGO!

  • Tetsu

    I don’t want a RokuBox/DVRBox. I want a GAMEBOX. The X in Xbox is the cross-out symbol. Blah

    • Learii

      i think the X stand for wrong so is the wrong box

    • Kanok Timkhlai

      I’m sure they have games, because they has been invested to build for many new game studio.

      • Tetsu

        Oh, I know it’ll have games. I just don’t like the new focus. It should be a gaming platform first, then media. Not the other way around.

  • Learii

    is would be cool if they can turn this into cable XD so i can watch HBO, and movies

  • http://twitter.com/Nates4Christ Nate

    I’m excited to hear about all the cool features this will have. I’ve been a playstation gamer for so long I would not mind jumping ship. :D