Arc System Works launches U.S. website
posted on 04.26.13 at 10:11 AM EDT by (@salromano)
Developer hopes "gamers become part of the dialogue."

Guilty Gear and BlazBlue developer Arc System Works has launched a new website for its North American operations.

Available at, the site features a blog and pages for the developer’s currently available games.

“We have a very passionate and vocal fan base overseas, so we wanted to give them a direct link to our organization that we’ve never had before,” said Minoru Kidooka, president of Arc System Works. “Our hope is that gamers become a part of the dialogue as we begin developing our latest titles with their input in mind.”

Arc System Works’ latest release, Guilty Gear XX Accent Core Plus R, launched for PS Vita in North America this past Tuesday.

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  • 武神水樹

    I wonder why they took so long. Maybe they’re just now acknowledging the overseas fanbase.

    Hopefully it’s not too late, the fighting game scene isn’t as big as it used to be. Hopefully the teams at Dustloop, Shoryuken and a bunch of other places take advantage of this. I personally would have in the past but have since moved away from the fighting game scene when it was in it’s prime

    They can hope all they want but it’s all about the right timing and execution

    • TetsuyaHikari

      I was just thinking the same thing. This should have been up like… 5+ years ago ._.

      • 武神水樹


  • FatlusFan

    Sometimes I wonder if some japanese companies live in another dimension. Like, they make games, they are localized with official releases, they sell tons of copies and there’s literally zero marketing/ support in the west. Why is it even acceptable? On the other hand, some games get heavy marketing overseas, still sell like crap and are forgotten. Not much we can do in this case.

    • TetsuyaHikari

      It’s acceptable because the West generally isn’t part of their demographic. Most of the Japanese games are being made with a Japanese market in mind. Once it sells there, that’s all that matters. If it gets localized in the West, great, but the marketing isn’t up to them any more.

      I’m not saying ALL companies feel this way, but there are a lot that don’t seem to even care if it sells well in the West since they have already sold to the audience of their own country, who the game was originally made for anyway, so as far as they’re concerned… Their job is done.

      • FatlusFan

        Hmm…that’s sad but I guess that’s how it works. As a Vita owner, I can assure some companies are pretty much WASTING neat content by not localizing/ marketing some really great games for an avid niche public that is willing to buy them. Surely they wouldn’t sell as much in the west, but it would at least be enough to make some profit and make this public grow stronger. Did you see Atelier Totori+? It was a stealth release for the US PS Store and even so it was still the best selling PSN game in March.

        • TetsuyaHikari

          Yeah, Vita sales blow right now in North America, so I don’t blame them for not wanting to waste money on localizing titles for a product that’s not really in demand at the moment. It’s really weird though, cause I heard they were looking for a publisher for Demon Gaze in North America even though it’s a D-RPG (Dungeon Role Playing Game, i.e. Rougelike) and those games have NEVER sold well in North America, even when Wizardry was still owned by Sir-tech many years ago.

          So, out of all the ones they want to try and localize… Why that one? Don’t get me wrong, I have it and it’s really great, but it seems like such a random choice, lol. Atelier Totori Plus was a shame though… I can’t believe they let that pop up out of NOWHERE. We really need to get our shit together when it comes to marketing the lesser known titles in North America.

  • Elvick

    Better late than never. :D

    • PrinceHeir

      agree ^^

    • 武神水樹

      Well ya but hopefully what they’re looking for still exists. The fighting game scene took a hit when arcades started closing