Leaked documents price PS4 at $400, says The Times
posted on 02.18.13 at 12:09 PM EST by (@salromano)
Or £300, if you're in the United Kingdom.

PlayStation 4 will cost £300 when it launches, according to “industry sources” and “leaked internal documents” obtained by TheTimes.co.uk.

When PlayStation 3 first launched in the United Kingdom, it cost £425 ($669, which rounded out to $600 in the U.S.). £300 is equivalent to $465, which should round out to about $400 in the U.S.

The next PlayStation is expected to be unveiled this Wednesday, February 20 in New York City.

Thanks, VG247.

  • http://kougeru.tumblr.com/ Kou

    That’s a great price (and a huge loss) if it’s as strong as the rumors have been saying.

  • http://twitter.com/Elvick Elvick

    That’s what the safe assumption is, to me.

  • Leon Kiwi

    I hope Sony isn’t gonna introduce a new format or whatever the standard crap this time around like they did with the PS2 with DVD and the Blu-Ray on the PS3.

    $400 will be the most handsome price Sony can offer, but I can still go $500 if they decided they want to screw us gamers up a lil…

    • Solomon_Kano

      There’s nothing higher than Blu-ray though. Not yet, at least. It wouldn’t be to Sony’s benefit to just cook up a new format when they’ve succeeded in making Blu-ray the standard. With the various size Blu-ray, there isn’t really a conceivable technical reason for them to do so either.

      • DarthBrian

        Yeah. Even the next XBox is going to be using Blu-Ray.

      • Leon Kiwi

        yeah, for now the Blu-ray is more than enough to last for at least for another 5 years to come. before eventually moving into all digital.

        So far the pricetag rumours are all pointing towards $400 price tag.

        20th Feb couldn’t come any sooner XD

        • Solomon_Kano

          Yea, I’m definitely ready for the 20th. $400 is that sweet spot. I can be fully hyped without thinking it’s gonna cost me my organs lol.

    • http://xcite79.1up.com Keegs79

      If there was a new format, everyone would know. It would be biting themselves in the foot do such a thing right now. Things will likely go digital before a new format was to ever show anyway.

      • Leon Kiwi

        true, i could imagine Sony going all digital with PS5

    • http://twitter.com/GODDUKEMONEXA GODDUKEMONEXA

      Do not worry the world is not ready for HVD maybe in PS5

  • ShinAsura

    Sony seems to be on the right track, some developers have stated the PS4 is easier to program for than it’s predecessor and they’re pricing the system to be competitive.

    I’m looking forward to the future of Playstation

    • AnimusVox

      I agree. I thought this price was too good to be true considering how expensive PS3 was at launch, but I guess Sony learned from their mistake.

    • rockman29

      I beli3ve1 :)

    • MrRobbyM

      I’m going to stay cautiously optimistic but I believe in Sony :)

    • YangTerlupakan

      just hope sony doesnt make same wrong mistake when vita released

  • Solomon_Kano

    Well, two days til we know for certain. Exciting stuff.

  • http://twitter.com/Kinbushi Richard Tooth

    I highly doubt its the cheap, you know Sony…. :-)

    • http://gematsu.com/ Sal Romano

      I would think that they’d learned from PS3’s $600 launch, and thus, would go a lot cheaper.

    • http://www.facebook.com/wtfits.gardner Cat Flames

      Kaz is the new lead I doubt he wants to lose.

  • Bobo Fango

    For only 50$ or so more.. who the heck would get a Wii u deluxe over this?

    • http://www.facebook.com/people/Bob-Obb/100001994017630 Bob Obb

      Nintendo overpriced the WiiU so they could lower it in time for PS4. Sony has their own price cut planned for PS3 when PS4 drops

  • TwinbladeAlkaid

    *crossing my arms, nodding* waiting right here. Sony, don’t disappoint us. Please make it right this year around!

    I want more “Tales of” and games like Ni no Kuni or better yet, Wild Arms and Suikoden.

  • MrRobbyM

    400 is the magic price right there. Great starting point but not SUPER expensive. If the first model is sexy enough and the launch line-up looks good, you got my money, Sony.

  • Raiyu

    I don’t think it will be $400 if its £300. The PS2 launched at £299.99 in Europe, but the US got it for $299.99

    • http://www.facebook.com/wtfits.gardner Cat Flames

      Different times.

  • http://twitter.com/RaiuLyn Raiu

    $400? I was expecting a little more(according to the rumored specs) but it’s the right direction so far…

    I read a history book stating that when the first Playstation was about to be revealed in E3, a Sony spokesman walked up to the stage and said “$299″ then walks away… After that, the book wrote something about ‘The entire building exploded with excitement’… Strangely, the ps2 did the same and retain the $299 price tag again… If this $400 price tag is true, Sony is doing something right for once…

  • BigDix

    Bollshot. Without at least twelve cores, which will drive the price up further than that obviously, Sony will never be able to realize their vision of actual, bona fide, honest-to-goodness real-time weapon change, which is the leak/rumor that personally has me most hyped. And I’ll pay out the nose for it all the same. Do it, Sony!

  • HeatPhoenix

    Rounding $465 out to $400?! That’s a ridiculously good deal you’re getting there, US.

  • http://www.facebook.com/marcus.v.tito Marcus Vinicius Tito

    In Brazil it will cost R$ 3000 reais ( U$ 1.500 dollars). I remember when the Ps3 released some stores were selling for R$ 7.000,00 reais (U$ 3.500 dollars)

  • http://www.facebook.com/MiLk.ChoCo.LeN Hikaru Lighthalzen

    well , the price is interesting

  • Zohar127

    Grain of salt, but if the leaked info about the PS4 using a pretty much off-the-shelf AMD CPU and somewhat customized AMD GPU, with a standard HDD (not SSD) I really wouldn’t be shocked for a $350 basic package and a $399 premium kit.

  • http://www.facebook.com/bryce.b.douglas Bryce Blalex Douglas

    Sony’s new marketing team is on the right track now hopefully they start to market their systems a lot better now

  • tubers

    I’d be very surprised.

    I expect nothing less than 499.99.

  • PrinceHeir

    just make it $399 and lower the HDD and let us upgrade it.

    hype for the future of Playstation!!

  • http://gematsu.com/ Zero

    I agree with @gematsu-46515dcd99ea50dd0671bc6840830404:disqus

    I’m expecting two different model choices. They did so with the PS3 and again with the PSV. The question is, will they be separated simply by HDD size? Or will one of them come bundled with an SSD perhaps? Some kind of PS Plus premium bundle?

    Sony could surprise me and have them separated by included launch titles. How awesome would it be to get something like Infamous or Uncharted with the next PS at launch?

    You know what, now that I think about it, a really smart idea would be to bundle The Last Guardian with the next PlayStation. If the rumors are true that is.

    Sony has put quite a bit of money and time into that game, I think that would be a smart way to ensure that it doesn’t turn out to be a total wash.

    Let’s be honest, only the gamers like us probably even know about The Last Guardian. Just some food for thought.

    • MrRobbyM

      I’m sure there will me different models. Even Nintendo is doing it now. I’ll definitely be getting the one with plenty of space though. If I learned anything this gen, it’s that 80 GBs isn’t enough for heavy gaming ._.

  • shogunknight

    That price is good, make it happen Sony, any loss would become gain if when lots of people buy your product, make believe