Asahi: PS4 out this year, will cost over 40,000 yen
Unfortunately, it's not quite February 20 yet.
February 6, 2013 / 07:04 PM EDT / (@sqexgal)

Japanese newspaper Asahi has echoed rumors today that PlayStation 4 will launch in 2013, and has estimated that the system will cost over 40,000 yen.

“Yesterday (on February 6), it became clear that Sony Computer Entertainment (SCE) will reveal it’s new game system, PlayStation 4, which will release within the year,” reads the paper. “This is the first new model since PS3 was released in 2006, and it’s expected that there will be a rush to meet year-end sales demands between Japan and America. The price is expected to exceed 40,000 yen.”

To iron out the yen to USD conversion: PlayStation 3′s cheapest model, the 20 gigabyte SKU, launched at $500 in North America. In Japan, it cost 49,980 yen, which converts to about $535. 40,000 yen converts to about $428. If we’re following PlayStation 3 launch pricing, it’s safe to say that by ‘greater than 40,000 yen,’ Asahi is saying ‘greater than $400′ for the overseas market.

PlayStation 4 is expected to be revealed on February 20 during PlayStation Meeting 2013 in New York City.

Thanks, Hachima Kikou.

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  • http://www.facebook.com/profile.php?id=100000720552713 Paulo Campos

    So thats means it’s going to cost 700 euros in europe lol…

  • Marco Tinè

    Just my two cents here. This is how I feel about the pricing argument…

    Honestly, I can see Microsoft and Sony pricing their new systems somewhere between 450 dollars and 500 – more towards the latter. They’ll look for a “soft spot” that appeals to the people and at the same time reduces the losses per unit sold at a minimum. If the hardware specs are those circulating on the net these days, one could even speculate about both Orbis and Durango being sold at manifacturing price in order to reach profitability as soon as possible.

    I think selling at a loss isn’t viable anymore in this economy, and this is particularly true for the games console business. If you want your platform to stay healthy for 6 years or more, you need all the money you can get to sustain a long term strategy made of exclusive agreements with third parties, internal development and advertising. Spending the first two years in the market gasping for air is not an option this time around.

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