Japanese game makers discuss strategies for 2013
posted on 01.09.13 at 12:36 AM EDT by (@salromano)
Devil Survivor 2, Zwei, Nobunaga, Fantasy Life 2, and more.

They’re doing it again. Famitsu this week has a feature including interviews with all of the biggest game publishers and developers on their strategies for 2013. Each publisher was asked three questions. Find their answers below.

Questions
1) Keywords for 2013.
2) What will your company do?
3) Other.

Square Enix
1) Shift to online service.
2) Preparing to establish MMO and social games and strengthen IPs.
3) Expect a lot of packaged software and online mobile titles.

Idea Factory
1) We want to liven up the game industry with players.
2) We our investing our energy into multiple titles for home gaming.

Aqua Plus
1) Break boundaries! We want to break down the limits together with everyone and go beyond.
2) Challenge new things, even try challenging a new platform, as well as put our best efforts towards titles already announced.

Atlus
1) Reform.
2) We want to expand the Atlus brand on various stages like media mix, collaborations, etc.
3) Expect development of a new Devil Survivor 2 game project.

Gust
1) We want it to be a year of development
2) As a subsidiary of Tecmo Koei, we want to further improve our existing series while also challenging new IPs.

Kadokawa Games
1) New challenges.
2) To be completely new.

Capcom
1) No answer.
2) No answer.

Tecmo Koei
1) Nobunaga’s Ambition 30th anniversary. A new challenge.
2) To become the number one entertainment content provider in the world. (They touched on Yaiba a little, but platforms are still unknown. Toukiden was not touched upon.)

Konami
1) One new amusement after the other.
2) It’s “top secret,” so it’s not possible to say.

Spike Chunsoft
1) Want to challenge everything and do an unexpected title.
2) Of course we want to grow our existing IP. Also, we want to do our best to localize games in the west. There are a number of new projects just before announcement. There is also a movement to make an anime from the Dangan Ronpa series.

Sega
1) Leap year.
2) A wide range of completely new series, net games, etc. Attract consumers in both the home and arcade games market.

Sony Computer Entertainment
1) A year of great laughter! I think people around the world will smile and be cheerful.
2) The PlayStation platform will expand.

D3 Publisher
1) Unexpectedness.
2) Ambitious new works.

Nippon Ichi Software
1) Challenge and improve.
2) We want to reflect on the drastic things we did as a medium sized company, and raise our abilities. July 12 is our 20th anniversary festival. There is a game that’ll be a consumer version of ZX. Hardware is undecided at the moment.

Nihon Falcom
1) The Legend of Heroes: Sen no Kiseki will be released. The Kiseki brand will see a boost.
2) We want more people to know and play Falcom games.

Microsoft Japan
1) We want existing and new users’ fun to be tied together and spread out across the year.
2) Xbox will create new values that strengthen the brand. Windows 8 and Smart phone coordination is planned. Expect a year where users cannot turn off the Xbox.

Nintendo
1) No answer.
2) No answer.

Namco Bandai
1) Challenge! Evolution! Growth!
2) Develop without being seized by platform or form.

5pb.
1) Even more user expansion and Asian development expansion.
2) Science adventure games are our focus, our core layer, with the exception of sound games. We want to develop original content for multiple platforms especially ports for iPhone.

Platinum Games
1) Fight the world as a Japan representative.
2) Metal Gear Rising: Revengeance, The Wonderful 101, and Bayonetta 2. Although it can’t be shared with the public yet, the action which leads to the following step has already been taken.

From Software
1) New challenges and hangups.
2) It’s Dark Souls 2 development year. There are also plans for a new topic.

Bethesda Softworks
1) Zwei.
2) Zwei.

Marvelous AQL
1) Go further.

Level-5
1) We’re aiming for success in new business involving social games and smartphone games, etc.
2) Fantasy Life is already on sale, but from hereafter it’ll be the first of a larger series, I’m thinking of plans for the next one. I want to liven up the entertainment industry as a whole.

Thanks, Game Nyarth.

  • http://pumphones.tumblr.com Luiz Ricardo

    capcom: No answer… No megaman!

    • LordKaiser

      Agreed and especially Megaman ZX series. If you correctly finish ZX2 it finishes in a cliffhanger.

      • Rezar

        You had to beat ZX Advent on hard to see the true ending.

        • LordKaiser

          Yup there’s a plot twist at the end :)

  • LordKaiser

    Their words don’t convince me of their determination. This is what the Japanese devs and publishers say but now I want to know what the publishers in the west think.

    Level-5 words don’t interests me as I hate social games, Namco Bandai wants to be like EA and also it seems SE is into social stuff as well. Nintendo don’t need to talk and Capcom silence seems like they don’t have clear goals.

    When D3P says Unexpectedness they’re talking about the West or just Japan? I hope they are aware of the actions of their USA counterpart and push for our WKC2 DLC.

    Only Falcom and NISA where ok

  • genobee

    I don’t see any “discussion” here and most of their answers aren’t even proper answer.

    As much as I don’t like SE anymore, it’s nice they gave straight forward answer. I like Falcom’s answers too. SImple and honest.
    LOL at Capcom and Nintendo “Cool guy” respond.

  • ShinAsura

    Wtf Capcom and Nintendo. ..

    • DrForbidden

      I’ll help with the Capcom one:

      1). Western Games!
      2). Continue destroying the identity of our flagship titles.
      3). Expect more nickel-and-diming DLC!

      • HeatPhoenix

        No Mega Man!

  • JTX09

    Bethesda had the best answers. SHINJI MIKAMMIIIII.

  • whiteferrero

    lol at capcom and nintendo. :)

    btw, anyone else thought that was a moogle nose instead of the japanese flag?

  • http://twitter.com/OtakuGakuseiDa The Forgotten One

    New Project AT franchise from GUST please D:

  • Eclipse

    I really love the answer that GUST gave. For such a small team, they sure do accomplish a lot.

    As for Atlus? I’ll expect nothing but the highest quality from them.

  • http://twitter.com/RaiuLyn Raiu

    I face-palmed after seeing Square Enix’s and Level-5′s,
    I lol’ed hard at Capcom’s and Nintendo’s,
    I’m not sure if Besthesda is trying to be funny or not….

    • DrForbidden

      Bethesda is probably trying to be funny. If they answered honestly, the answers would be:

      1). Our games will finally work on PS3!
      2). No, really!
      3). Why are you laughing?

      • http://twitter.com/RaiuLyn Raiu

        I wonder, will they start being honest for that to happen?

  • http://www.facebook.com/atlans89 Gale Glory

    Bethesda and Shinji Mikami FTW!!! Clear and straight answer.
    Platinum’s is kinda provoking, liked it.
    I expect a lot coming from Atlus, Falcom, Konami, NIS and Namco Bandai.
    And Square Enix……….. ah, forget it.

  • paperclichepixel

    Where’s Imageepoch? I think the Japanese market department, has been going through a smoother evolution, this past GEN.

    There was too huge of a shift in developer/publisher relations.

    Super optimistic.

  • Raiyu

    A wide range of completely new series from Sega huh…

  • Himiko

    Good answer from Square Enix. They seem to know what they’re doing. :D

    I like Idea Factory’s response.

  • KingOptimusOrigins111

    The PlayStation platform will expand.

    Gaikai???

    • Himiko

      PS4 to name one.

  • http://gematsu.com/ Zero

    Square Enix

    4) Finally release Final Fantasy 13 Versus
    5) New FF title with Ito-san at the helm.

    Please?

    • Himiko

      Better option.

      4)Release FFVXIII
      5)New FF Title with Ito and Kitase at the helm. FFVI dream team revival. :D

      • http://www.facebook.com/atlans89 Gale Glory

        6) Fire Toriyama

        • Himiko

          7)Hire Gintoki

  • http://twitter.com/Nanashrew Jason Lacour

    normally i wouldn’t give much a thought to some of this stuff but after tonight i believe in platinum games.

    as for square enix it sounds like they’re just going to stick to same old same old =/ i look forward to bravely default if it comes to america other than that i can’t think of much else… maybe versus but i highly doubt that will show up.

  • http://twitter.com/Nates4Christ Nate

    My favorite of those developers is Bandai. All I want is for them to release another game like 2010′s Gundam Battlefield 0081

  • http://www.facebook.com/wtfits.gardner Cat Flames

    Okie dokie just remember the good games It really does not matter were you put them out its that.. you put them out. We would all take FFVS even if its an android game…. just give it to us. Oh and Type-0 just make than a mobile game and get it over with SE we know you shelved it long ago do something with it.

  • zakou

    In other new FFVersusXIII is for mobile phones, a new mmo live on android in 2014. Square just die already xD.

  • DrForbidden

    I guess Atlus’ response means that Persona 5 won’t be coming this year…

    It’s also interesting how they talk about mix media: the animations. I think the P4 TV series is terrible, though. When your game franchises pride themselves on letting the player create the protagonists’ personality, creating fixed stories with predefined protagonist personalities becomes a huge turn off (speaking for myself, of course). The protagonist of the anime series is so completely different from my character that the disconnection is extremely jarring and too uncomfortable for me to enjoy.

    Here’s hoping the P3 movie will fare better.

  • 浪黒雷 (ro-kurorai)

    “Metal Gear Rising: Revengeance, The Wonderful 101, and Bayonetta 2. Although it can’t be shared with the public yet, the action which leads to the following step has already been taken.” ’nuff said ( ̄▽ ̄)

  • http://twitter.com/ElementalShade Vampire Dragon

    1) Shift to online service. – why your failing
    2) Preparing to establish MMO and social games and strengthen IPs. – why your failing
    3) Expect a lot of packaged software and online mobile titles. – doubt it

    localize anything

    • Luna Kazemaru

      TO bad their social games seem to be doing well lol.

      • http://twitter.com/ElementalShade Vampire Dragon

        1 of them

        • Himiko

          No, going by recent reports. Many of them. Brigade alone is pulling through quite an impressive feat.

        • Luna Kazemaru

          yep ignore news and be selective about it :D

    • Himiko

      1) Why they’re not failing and will help them prosper
      2) What? did you even read what it says? That’s necessary for a game like ARR which needs to succeed or they will fail. The exact opposite and of course they need social games as it keeps the company healthy and is decent business practice. Do you not know what strengthen IP’s means? lol…
      3) No, considering their line-up- its true.

      • http://twitter.com/ElementalShade Vampire Dragon

        they are in the red now and there continued course is killing them.

        • Himiko

          And? Did you even look at their financial earnings? they’ll be fine and are doing fine atm. And it’ll probably be a steady growth from now on with 2013 looking like a good year.

          You’re not being rationale.

  • kiri25

    Seeing as this about Japan I lol when I read MS’s “Expect a year where users cannot turn off the Xbox” considering the Xbox is a rather dead system in Japan.

  • Ragiacrus

    what games are coming out for Capcom this 013? I think SfxTekken 2013, MH3Ultimate HD (Japan) & Ultimate (USA), and MH4 right? what else?

    For Nintendo, I am awaiting Wii U Smash bros and a Wii U Mario Kart!

    but ye they could have said something to appease the fans

  • Ragiacrus

    as a last thought, I hope Square Enix quickly establish their mmo and mobile ventures soon, I miss the epic console rpgs they make…FF Versus, Kingdom Hearts, Final Fantasy 15 please not a mmo

  • Mar Mar

    Capcom: No Answer. LOL!

    Nihom Falcom: We want more people to know and play Falcom games.

    Yes Falcom, I learned more about you 3 months ago, now I’m playing all of your games that are available for me!

  • DesmaX

    “2) We want to expand the Atlus brand on various stages like media mix, collaborations, etc.”

    I’m wondering now…
    Would Atlus make a SMT IV anime?

  • new_tradition

    Glad I held off from buying Devil Survivor 2 for the DS. Atlus’ response indicates an Overclock version in the works. I’ll wait for that then.

  • KurisuMakise

    Music to my ears Spike Chunsoft. Really want to play more of their adventure titles, especially Super Dangan Ropa 2. Maybe Aksys will do some more with them in the future =3

    “Nihon Falcom1) The Legend of Heroes: Sen no Kiseki will be released. The Kiseki brand will see a boost.
    2) We want more people to know and play Falcom games.”

    I’m hoping and praying that this means a more aggresive localization push to match the increased step up in brand in Japan.

    Now if only 5pb was expanding out of asia for their releases =( Q.Q

    • Rezar

      I was wondering if I was the only one the site was hoping that Dangan Ronpa will see a release outside of Japan. Everything I have heard about both Dangan Ronpa and Super Dangan Ronpa 2 is great.

      • KurisuMakise

        You are not alone Rezar, let us cling together ;-;

  • AdamBoy64

    I like the answer from Sony Computer Entertainment.
    People around the world to smile and be cheerful… That’s a great goal for 2013.

    • EspadaKiller

      Agreed!

  • PrinceHeir

    Atlus

    “Expect development of a new Devil Survivor 2 game project.”

    Devil Survivor 2 Overclocked Atlus!?!?!

    Nihion Falcom

    “We want more people to know and play Falcom games.”

    then start localizing them world wide.

    D3 Publisher

    “Unexpectedness”

    Onechanbara Z Kagura!

    5pb.

    “Even more user expansion and Asian development expansion.”

    “Science adventure games are our focus, our core layer, with the exception of sound games. We want to develop original content for multiple platforms especially ports for iPhone.”

    glad 5pb is expanding to asian territories, as well as games in other platforms.

    now localize them world wide please!!!

    surprised they didn’t addressed themselves as mages(since it is their parent company?)

    Platinum Games

    “Fight the world as a Japan representative.”

    FUCK YES!!!!!!

    From Software

    “New challenges and hangups.”

    “It’s Dark Souls 2 development year. There are also plans for a new topic.”

    new King’s Field please!

    Bethesda Softworks

    “Zwei.”

    “Zwei.”

    MIKAMI!!!!!!!!!

  • xxx128

    I can answer the capcom one!!! yay…
    1) money
    2) Whore out existing franchises from a time when capcom was still relevant right to the point where none of our customers care anymore.
    3) more money $$$

  • Himiko

    Really? Considering what they said is pretty smart and appropriate?

  • Luna Kazemaru

    the butt hurt flows.

  • DrForbidden

    I suppose it depends on your perspective, but I don’t find ‘moving heavily into MMORPGs and casual gaming’ to be either ‘smart’ or ‘appropriate’.

  • xMCXx

    OnlineOnlineOnlineOnlineOnlineOnline….

  • Godmars

    If what they said was “no more RPGs” or “more RPG with MMO elements,” then “Fuck you” would be my response as well.

  • Himiko

    Well, I’m speaking strictly from a business perspective. It’s clear they sell well. So it’ll keep the company at bay while they produce their major titles. MMO clearly refers to their only MMO title – ARR: FFXIV anyway alongside XI expansions. And they have a lot of mobile games that are constantly released which aid their larger titles. Smart and appropriate.

  • xMCXx

    Yeah, sorry I want great single player experiences instead of trainwrecks like FF14.

  • Luna Kazemaru

    To bad ARR is turning out quite nicely am I right. Man your post sometimes.

  • xMCXx

    Right back at ya.

  • Luna Kazemaru

    sorry i don’t post shit comebacks.

  • HeatPhoenix

    Yes, you do:

    “Luna Kazemaru xMCXx • 5 hours ago−

    the butt hurt flows.”

  • Luna Kazemaru

    That wasn’t even a comeback lol nice try.

  • http://gematsu.com/ Zero

    Okay, okay, let’s not let this get out of hand everyone.

    Discuss why you all disagree, no need for insults etc. We’re all friends here. =)

  • HeatPhoenix

    Maybe not, but it’s not like anyone appreciated it anyway, check out your downvotes. Don’t worry though, I still adore you.

  • Himiko

    Then good thing that isn’t what they said.