Square Enix trademarks “All The Bravest”
posted on 12.01.12 at 09:36 PM EDT by (@salromano)
Marks filed in North America and Europe for use with games.

Square Enix has trademarked the name “All The Bravest” in North America and Europe.

The name, according to its registration, is for use with “computer game software; video game software,” and all the like, ranging down to “general entertainment.”

Over the past week, the publisher also registered the domain names AllTheBravest.com and AllTheBravest.net.

We’d guess the registration could mean a possible localization for the company’s recent 3DS game launched in Japan, Bravely Default: Flying Fairy. But then again, we’re just going by the use of the word “brave.”

Thanks, Fusible.

  • Solomon_Kano

    It’s not registered in Japan, is it? I doubt Squenix has another “Brave” anything in the works, much less in such close proximity to the release of Bravely Default. And, supposing no such trademark exists in Japan, then that would also indicate it being BD to me. I suppose it could be a project they don’t intend to release in Japan, but, again, not in such close proximity.

  • http://twitter.com/RSCL_Turtle Unknown

    please be the localized name of bravely default… if that’s true I gonna go buy a 3DS

  • fireemblembeast

    I have no doubt that Bravely Default will be localized, and if this is it, I say “Why change a good name?” I thought the title was already fine.

    • http://gematsu.com/ Sal Romano

      If it is Bravely Default, I don’t think the name “All The Bravest” is that bad.

      But yeah, Bravely Default definitely bests it. No need to change the name when it’s already in English. Not sure how much more of a market they think they’d be targeting with a name change like that.

      I was kind of hoping when it was localized, they’d just drop the “Flying Fairy.”

      • holly

        They could change “Flying Fairy” to “Final Fantasy” to boost the sales. And it would make sense. It looks like FFIII+IVDS, it plays like the old FF games, so it could easily be a Final Fantasy game.

        • fireemblembeast

          lmao

        • MosquitoLemon

          That’s what they did with the SaGa series, I can see it happening again.

    • Budgiecat

      Flying Fairy? lol no. That namess doomed to not sell

      • fireemblembeast

        Good point. I hate it when people judge a game by its name. They should just do what sal said and drop the “flying fairy” part. :P

  • Heistt

    This HAS to be Bravely Default, Square may fool people with TWEWY countdowns but this one just screams authenticity.

  • Traveller

    This is VERY good news. So glad I still have my 3DS with me

  • Angel wing

    All The Bravest The MMO Web Version.

    Dont troll us SE lol

  • http://gematsu.com/ Zero

    (Holy Crap – New Disqus thinger!)

    I hope it does mean Bravely Default is getting localized. Seems like it would be surprising if this didn’t result in that happening.

    I guess they felt the need to change the name. Some had complained online that it didn’t make much sense, I didn’t think it was that bad.

  • http://www.facebook.com/wtfits.gardner Cat Flames

    Hmm.. don’t get your hope us just yet guys remember what happened last time? TWEWY’s countdown was all of a sudden gone and the IOS game was revealed early do to the fact that fans started to think it was part 2 and SE felt stupid for doing that. This could just be a phone game or facebook game.. could be the 3DS game but ..with Square Enix do not get your hopes up incase.

    • Marco Tinè

      Well, at that times, TWEWY had already received western versions. It would make no sense to release shovelware abroad while leaving the real deal in Japan: at least in my eyes, is a convoluted and broken way to raise interest in a new property. Even for Square-Enix.

      • http://www.facebook.com/wtfits.gardner Cat Flames

        Well yeah TWEWY has been out for many years now Iplayed it years ago on a DS Light.

  • DragonSix

    I must say “All The Bravest” is not a much better sounding title than the original. Though it doesn’t matter if it means we finally get it.

  • Marco Tinè

    If this is actually related to Bravely Default, I might think about the word “default” as a possible reason for a name change: with it, you indicate something standard or ordinary, which are the last adjectives a developer would want to associate with their game :) This is just my opinion, though, as name changing politics have often proven to be erratic.

    They’ve changed the name of “End of Eternity” to “Resonance of Fate” because the original had a negative connotation, but strangely enough “It’s a Wonderful World” became “The World Ends With You” in the west, which in my eyes is much bleaker and less readable than the japanese one. So what is the logic, one could ask?

    I think every publisher defines a set of words they deem more suitable for certain audiences, depending on the region, the local trends, the age range they target and of course, the nature ot the game they want to sell. It’d be interesting to hear what a real publisher would say about this assumption.

    • MosquitoLemon

      Both End of Eternity and It’s a Wonderful World had their names changed because of copywrite on the original titles. No, logic, just law.

  • FaithlessMr

    Don’t even get your hopes up. This is most likely a trademark for a social game or DLC for some previously released Eidos game.

    • http://twitter.com/RSCL_Turtle Unknown

      Yeah that’s what I’m thinking…

  • http://www.samuraiprincess.com Mr Fwibbles

    I just realised that All The Bravest = ATB = Active Time Battle. Active Time Battle: Final Fantasy? It sort of makes sense, what with Flying Fairy deliberately using the FF acronym.

  • http://www.facebook.com/wolfe.wallace Wolfe Wallace

    I don’t care what they’re calling it so long as it’s coming over. And for the record, I don’t think ‘All the Bravest’ is a bad name by any means. Has a certain flair to it, in fact.

  • http://www.facebook.com/profile.php?id=697990462 David Rios

    all i need is for them to bring dq7 as well and i will go for the next year

  • PrinceHeir

    please pelase localize this!!!!!!