Sony Computer Entertainment unveiled a new look for its PlayStation 3 PlayStation Store during a press event in London yesterday.
The overhaul will add increased functionality, a redesigned UI, and sections for games, movies and TV content on the main page. The new look revolves around a “Hero” concept, which places high-profile characters, such as Connor from Assassin’s Creed III or Lionel Messi from FIFA 13, on each page alongside windows of new titles and highlighted content.
The store’s search function has also been improved. Similar to Google Instant, it now begins providing a list of options as each letter is typed. Common misspellings and abbreviations, such as “MW3″ or “Mas Efect,” will also be covered.
“What will be refreshing to customers is that this will represent a new agile program that will enable us to add new content every month or so, rather than dumping the new content and saying we’re done,” said PlayStation Store product development manager Elliot Dumville.
Games are now grouped with their content. For example, a Call of Duty: Black Ops page will show all of its demos, full games, download content, and themes, alongside screenshots and recommendations for other Call of Duty content. Movie content also works in this fashion.
The new design will launch first in Europe on Wednesday, October 17, and in North America on Tuesday, October 23.
Update 6:20 p.m.: Here are some shots of the U.S. PlayStation Store: