Sony “abandons” The Last Guardian trademark [Update]
posted on 08.09.12 at 01:49 PM EST by (@salromano)
Cue gasps and hopes for signs of reassurance.

Sony has dropped the U.S. trademark for Team ICO’s The Last Guardian.

The mark was abandoned on Monday, August 6, according to USPTO.gov’s trademark database (via Trademarkia). No statement of use was filed. You can now even apply to tradmark the name, yourself.

A trademark is labeled as “abandoned” when a company registers a mark, but does not use it for a certain period of time. The Last Guardian was first filed for trademark on June 2, 2009.

Our last update on the title, which is developed by the creators of ICO and Shadow of the Colossus, claimed everything was “business as usual,” and that the team in Tokyo are “working hard,” but there were some “technical difficulties.”

When contacted by PlayStation Lifestyle, Sony said it does not comment on “rumors and speculation.” (Where’s the rumor?)

It’s worth noting that the trademark abandonment shouldn’t reflect the development of the game, itself. And that this could just be a forgetful slip-up on Sony’s part. Square Enix did the same thing last year with Final Fantasy Versus XIII.

Update 6:10 p.m.: Sony has commented: “The project is still in development. Nothing new to report at this time.”

  • Locksus

    It has to be due for a name change, right? RIGHT, GUYS?!!?
    /in denial

  • Shadow

    This is bad.

  • DarthBrian

    ::tries to remain positive::

    Ah crap. >_<

  • http://gematsu.com/ Sal Romano

    Cue hope: “Same thing happened to the [FF] Versus XIII trademark last year, but no one caught it. SE renewed it not long after.”

    http://www.neogaf.com/forum/showpost.php?p=40836144&postcount=105 

    • Locksus

      Well, this happened 3 days ago so Sony should renew it ASAP.

    • DarthBrian

       I now have hope! Thanks! :)

  • Kougeru

    Probably a slip. I hope. 

  • Yuri4prez

    There is always the possibility of a change in the name of the game. I don’t think anybody would abandon such a highly anticipated game.

    Just look what happened with the rumor “Final Fantasy Versus XIII Canceled”

    Don’t always expect the worst until someone officially steps up and says x game is dead.

    • http://www.facebook.com/Bladez0fDr4v3n Sae-Won Yoon

      I hope you’re right, these damn rumors of cancelations are gonna be the death of me one day.

  • rockman29

    Wow… bad sign… shit.

  • chinglee

    I wouldn’t be surprised if the worst happens.

  • KingOptimusOrigins111

    People calm down Sony said 3 weeks ago it was still in development. They probably changed the name and another thing Sony will probably still support PS3 after PS4 releases.

  • Lorelai

    i dont they gonna cancel the game cos i remember Sony says the game in under development after the rumors about the director left Sony.

  • bebestorm117

    Im not worried by this I’ve always been concerned about Ueda quitting Sony and only there on a contract basis then there’s the whole technical difficulties and needing Santa Monica studio help. I hope we’ll see it the next year or so.

  • xMCXx

    They changed it to an FPS to appeal to the youthful spirit of America!
    http://i.ytimg.com/vi/ORPlpS5ILo4/0.jpg

  • Locksus

    Whee! For once I’m glad I was wrong! Good to know they’re still developing it!

  • http://gematsu.com/ Zero

    Feel free to jump on the freak out bandwagon. I’m not worried about it just yet and Sony doesn’t seem to be either. Why let the rumor get you down?

  • 浪黒雷 (ro-kurorai)

    Sony invested so much time and funds into this project there’s no way they’re gonna can it. It’s more a labor of love than a profitable project anyways ;)

  • http://Flickr.com/mdemolish mdemolish

    Lol,I Forget About The Last Guardian

    Now you Remember Me