Square Enix trademarks Final Fantasy XV [Update]
posted on 07.19.12 at 12:22 PM EDT by (@salromano)
Rumor: Hiroyuki Ito directing, four years in development.

Square Enix has filed a trademark for Final Fantasy XV, its yet to be announced, but obviously happening at some point in the future 15th mainline entry in the long-running role-playing game series.

The trademark includes a logo (pictured), which is the same logo shown at the bottom of recent Final Fantasy XIV version 2.0 screenshots. It could actually work for both names, as the “I” in between “X” and “V” could act as an “I,” or as some sort of divider or background.

The mark was filed on June 25. Its date of status is July 2.

Update: 12:40 p.m.: As it turns out, this was most likely meant to be a trademark for Final Fantasy XIV, and not Final Fantasy XV. The logo is written “Final Fantasy X|V,” which the trademark database apparently doesn’t register, resulting in Final Fantasy XV. Continue reading through to the next paragraph, though. They’re all rumors, but they’re relevant to Final Fantasy XV, at least, no matter how far-fetched.

Last December, a GamesMaster UK rumor claimed Final Fantasy XV would be announced for current-gen platforms at E3 this year. That didn’t happen. In the latest issue of the magazine, one user asked if they were instead referring to the Agni’s Philosophy next-generation tech demo. Here’s the mag’s supposed response, courtesy of GameFAQs (we don’t have the magazine to confirm this, but either way, you should take it with a grain of salt):

As far as we’re aware, Agni’s Philosophy is not FFXV. Perhaps we should further clarify the rumour. An extremely trustworthy, industry source who has successfully tipped us off on Square Enix news in the past (such as FFXIV being announced at E3 2009, FFXIII being announced for Xbox 360 at E3 2008 and the FFXIII Compilation being announced at E3 2006) told us in November 2011 that FFXV is currently deep in development at Square Enix Japan and will release on all major current gen platforms. He said that he was 90% sure the game would be announced as part of Final Fantasy 25th anniversary. It was us that predicted that the place of the announcement would be E3. He only told us a vague, “Next year, as part of FF 25th anniversary.” What that means is that it could still show up at Tokyo Game Show in September.

You may think this is all BS but the track record of this source with Square Enix news is hard for us to ignore. We wouldn’t have run the story if we didn’t believe it was true. As for Agni’s Philosophy, one thing you should remember is that PS2 real-time tech demos of FFVIII and The Spirits Within were shown at the PS2 reveal in March 1999. Around a year later in January 2000, FFIX was announced for the PS1. So basically, a PS4/720 real-time tech demo being shown by Square Enix doesn’t prove that FFXV will not still be announced for current gen hardware.

Also, FFIX was announced for PS1 almost a year after the PS2 hardware was publicly announced. Seeing as PS4/720 have not yet to be publicly announced by Sony and Microsoft, FFXV being announced this year would actually be earlier than when FFIX was announced in its console generation.

Having said all that, to make up for the lack of a reveal at E3 and to hold you over until FFXV actually is revealed, here’s further information on what we’ve been told about the game:

  • Including the concept planning and pre-production phase, the game has already been in development for over 4 years.
  • It entered full production in January 2010, a month after FFXIII was released in Japan. Since then it has had a development team of just over 200 people.
  • The director is the same person who directed FFVI, FFIX and FFXII.
  • The co-director led a small part of the development team to make Tactics Ogre for the PSP in parallel with FFXV. He’s currently multi-tasking as lead UI designer of FFXIV 2.0 and co-director of FFXV.
  • The game design and battle system will be a major evolution of FFXII.
  • The game will be open world and have sprawling, crowd-filled cities on par with Assassin’s Creed.
  • The battle system now allows you to target different parts of an enemy’s body like in Vagrant Story.
  • Yoichi Wada (president of Square Enix) wants the game to have a world scale and volume of content that surpasses The Elder Scrolls V: Skyrim. He also wants the game to surpass FFVII in worldwide sales and critical reception.

Of course, take this as a rumour and with a grain of salt until the game is actually announced. For us, we have no reason to believe it’s not true based on the sources track record.

(Thanks for the tip, Eric.)

  • zakou

    OMG! YEAAH! xD but … wait wth… -_- still no FFVersusXIII!!! “13!” out yet and you have trademarks on 15? O.O

    Either way im happy but with hopes that it will be released for this gens consoles, but with their new engine this will probably be a PS4/720 game.

  • Phoenix_Wings

    They should technically trademark 15, 16, 17, 18, etc. Just anyway to be safe.

  • stealth20k

    salt meet grain

    • Anime101210

      This rumor isnt really that unfounded though, considering Hiroyuki Ito has been said to be developing a big budget game a few years ago, and since XII, we’ve heard little from him. Considering he’s still employed by Square Enix, he HAD to have been working on SOMETHING the last 6 years :)

      • stealth20k

        its 100 percent unfounded.

  • http://chaosraiden.blogspot.com/ Chaos Raiden

    New Final Fantasy game for PS3 excites me, but where is Final Fantasy Versus XIII? (sighs) It’s time for me to move on and wait for a new numbered Final Fantasy title instead of waiting a new (and delayed indefinitely) FNC game.

  • Anime101210

    I just posted about this in Open Thread about 20 minutes ago (though without the info on the trademark) :P

    Man if these rumors actually turn out to be true, which is likely considering Ito has been said to be developing a big budget game a couple years back and he has yet to release anything since XII (which technically was only half his), this will literally go down as one of the best years in gaming! I’ve been waiting for a GOOD director to helm another Final Fantasy and Ito is as good as they come! IMO he has developed two of the best entries in the entire series (VI and IX) and cant wait to see what he comes up with next! Hopefully a throwback to classic Final Fantasy to celebrate it’s anniversary, much like IX was a throwback to older games :)

  • http://chaosraiden.blogspot.com/ Chaos Raiden

    A new Final Fantasy game for PS3 excites me, but where is Final Fantasy Versus XIII? (sighs) It’s time for me to move on and anticipate this possible new FF game than waiting for an indefinitely delayed FF game.

  • http://gematsu.com/ Sal Romano

    Talking on Twitter right now with a few people. As the logo suggests, this may just be a trademark for Final Fantasy XIV, and they couldn’t enter the “|” into the database, thus making it Final Fantasy XV. Which would mean a boo boo on my part.

    • Anime101210

      Hopefully thats not it as I REALLY want this to be true, couldnt they have just typed it as Final Fantasy XIV in the words only part. I mean sure the “|” is a graphic in the logo and not a letter, but it IS meant to be an “I” though.

      But thats just me being hopeful again, as I am looking forward to Ito’s next big project. I know I’m probably setting myself up for disappointment at TGS this year when nothing (probably) will come of it :(

  • Alos88

    Sorry guys, but this is the new logo for FFXIV 2.0.

  • Locksus

    Huh, with a good director this might even feel like a Final Fantasy game. Just needs Uematsu composing the music and we might have something special here.

  • leokiko


  • zakou

    So this is 14? square enix are beyond master trolls.

  • Rafi

    Maybe Versus XIII is FF XV !!!,who knows !!…….

    But seriously this news/rumor makes me so angry but at least I really hope all this can end well. Your future is my hope SE !!…..

  • mye89

    I kinda hope this isn’t true, I really didn’t like FF12, I thought it was a good game just not to my taste. The game system in particular was snoztastic since the AI literally did all the fighting and felt like I was just some dude with a trolley moving the AI from fight to fight.

    Also in development for 4 years without any real announcement gonna give me nightmare about FF13 all over again : (

    • Anime101210

      I agree, and have the same sentiments about XII, as it wasn’t my cup of tea either (although it was a good/well built game), but Hiroyuki Ito didnt really develop XII fully by himself though. He only took over a little over half way through its development, after Matsuno (its original director, also directed FF Tactics and Vagrant Story) grew ill. Its more Matsuno’s game that Ito had to come in and finish later. The games that Ito has directed from start to finish have been stellar though VI (along with Kitase) and IX are my top favorites in the series.

      The thing about it being in development for 4 years without any real announcements is actually a GOOD thing though. It seems Square has finally learned to stop announcing titles before they are ready to be shown to the public and are actually announcing their games AFTER they have already been in development for a while instead of beforehand (which is what happened with both Vs.XIII and Type 0). Hopefully when/if they do announce it, it wont be long before its release! I’tll be like how they used to do things in the PsOne era: announcing a game thats been in development for a couple years and releasing it a few months later!

  • http://Flickr.com/mdemolish mdemolish

    Oh please Dont Say it’s True !

    what about FFVersusXIII !? :(

  • SirAuron14

    They should ask the trusted source about FFX HD

  • InternatlGamer3

    Lets hope it doesn’t take them most of the next gen. gaming cycle to release FFXV. this gen. proved to Squeenix that they need to seriously step their game up. they are running behind with “Final Fantasy Versus XIII” and if its not given a release date at this years TGS then they will have further enraged the fans even more.

  • InternatlGamer3

    In the time it has taken Square-Enix to release 2 FF games. Namco has released a simple 3-4 Namco Tales titles. Squeenix you have no excuse but to give us a release date for “FF Versus XIII” ASAP.

  • InternatlGamer3

    Hiroyuki Ito finally someone who won’t ruin the FF series, cause MOTOMU TORIYAMA has ruined the FF Series starting with FFX-2.

  • Nekmex

    So, they are going to release this game when Versus XIII, XIV and Type 0 haven’t?

  • Nekmex

    I don’t expect anymore from Square Enix

  • Nekmex

    Why my comments are being deleted?

    • http://gematsu.com/ Sal Romano

      They’re not. Sometimes Disqus just likes to lag. Look below and you’ll see them.

  • KingOptimusOrigins111

    At TGS 2012 I better see Versus XIII for PS3, Type 0 for PS Vita, Dissidia 3 for PS Vita, & Kingdom Hearts for PS Vita all exclusive with release dates. No FF XIII-3 or FF XV till Versus XIII is release. Else I’m done with you Square Enix.

    • neku

      you might want to give up on that bro

      • KingOptimusOrigins111

        Never!!! HaHaHa

  • hush404

    Sigh. Square seems soooo damn money hungry these last few years. Just the fact that Wada is going on about upping the ante against titles like Skyrim and Assassin’s Creed make me want to vomit.

    FF titles of the past didn’t sell because Square looked at competition and copied it, they sold because they were good games, the likes of which gamers fell in love with. Square… for the love of the fans, Wake the hell up and REALLY listen to the fans instead of reaching for that money cow in the sky.

  • TheDarkCloud

    Maybe is FFVersus that change the name to FFXV

    • KingKelloggTheWaffleHaggler

      Ito isnt directing versus

  • http://myanimelist.net/profile/PrinceHeir# PrinceHeir

    aww man Ito as director!?!?!?!?!

    amazing if it’s ture :P

    though where’s Versus XIII?? i think they should release more info about these two games(assuming XV is true) at TGS 2012.

    now we play the waiting game again :P

  • KingKelloggTheWaffleHaggler

    Step 1,dont make it multi plat -_-

  • http://gematsu.com/ Zero

    I’m gonna call this one into question. It seems plausible enough, then I read the information at the end.

    I’ve been asking for a new Final Fantasy game directed by Hiroyuki Itou for a few years now. I’ve posted about this on Gematsu several times.

    This list comes off to me as a dream list put together by fans. It’s like a mixture of stuff fans have been asking for, and things the staff in Japan have discussed in interviews.

    The parts about they started working on the game in 2010 are believable enough. In fact, I’m sure they have been working on something.

    I won’t try and say the co-director part is false either. I don’t have inside information, and don’t pretend to.

    A. The game design and battle system will be a major evolution of FFXII.

    So, it’s going to be like Xenoblade? Or a better version of it? I haven’t played the game, but I’ve heard the comparisons, I’ve watched the videos. I’ve heard many fans say that the next Final Fantasy should be like Xenoblade.

    B. The game will be open world and have sprawling, crowd-filled cities on par with Assassin’s Creed.

    One of the biggest complaints about the recent FF games was the towns, the lack of NPCs, the enclosed feeling… how the game (s) consisted mostly of closed paths and hallways.

    C. The battle system now allows you to target different parts of an enemy’s body like in Vagrant Story.

    Fans have been asking Square-Enix to put this feature in games for years. Much like fans ask for the return of atb and materia, older mechanics from fun games. You get the idea.

    D. Yoichi Wada (president of Square Enix) wants the game to have a world scale and volume of content that surpasses The Elder Scrolls V: Skyrim. He also wants the game to surpass FFVII in worldwide sales and critical reception.

    Wada has been on record about this several times in the last few years. This is fairly common knowledge in fan circles. He has talked about how he wants the FF developers to create more open worlds quite often. And he just recently was in the news about FF7, and how it was revered as a “divine game.” He also said that a FF7 remake would not happen until a new FF game surpassed FF7.

    If you have read all of this, first, thanks for reading. I hope I explained my opinion well enough. Like I said above, it feels like a dream list. Hell, I probably would end up with a very similar list if I sat down and wrote one up. My list would maybe include more bullet points of things I’d like to see included, and, obviously, it would be adjusted to match my personal preference.

    Either way you look at it, if a group sat down and decided to make a rumor, and the purpose was to try and fill it with enough believable information, that not only would people not dismiss it right away, they would get excited. I have to believe, it would look quite a bit like this. Not only in what the text says, but how it was presented to the internet.

    Last but not least, I’ll do my best to end this long as crap post now. (lol.)

    I would be pretty darn excited if this was all true. In fact, I would love to see it happen. It has all the makings of a fantastic game.

    • whiteferrero

      I would love for it to be true too. but like you I think the list is too much want the fans have wanted. And well, Squenix hasn’t had a good record for listening to fans for a long time, maybe it changes with this game, but I don’t find it likely.

      • milramyah

        though their final fantasy xiv 2.0 and some aspects of xiii-2 show that they have been opening up to what fans want.

        • whiteferrero

          Well XIV had to fail so miserably before they actually “listened” but still, strategically, the only to bring back a failed game, is to get the consumers involved.
          For xiii-2… i’m not sure what input they put in there that was from fans. XD Personally, it was kewl and all, but XIII was still better.

          • http://gematsu.com/ Zero

            I can agree with that. The story in 13 was better. It still was missing stuff, much of it was put into novels in Japan I’m told. Which I think sucks.

            I’ve said before, if they combined 13 and 13-2 into one game, it would be pretty awesome. If they do make a 13-3, they should consider this. Both games have good and bad, but if they combine all the good things, I think the end result (in theory) would be very good.

            • whiteferrero

              You can actually read the novels online (eng translated) XD the vanille / hope backgrounds are pretty good.
              I agree too, take the good of both, plus a few fresh ideas, for Xiii-3.

      • http://gematsu.com/ Zero

        I think it can be tough to figure out what the fans want. I read lots of fan discussion, well, fans in the west. I’ve also seen many different opinions online, not every fan is singing the same song.

        Believe it or not, they might have listened to the fans too much for 13-2. I think they focused so hard on checking off a virtual check list of sorts, that it kinda hurt the overall game itself.

        I’ve highly criticized how Japanese publishers operate. They try and keep everything so secretive. They hardly let developers talk about anything. Like I usually point out, this old way of doing things is outdated, it just doesn’t work anymore. (This is 2012, not 1998.)

        Part of selling a game these days is communicating with the fans. I think even the big wig marketing people would agree with that. It’s part of gaming now, things have evolved.

        I jokingly say how they (JP publishers) treat it like they are making a bomb or selling drugs or something.

        “Stop asking all these questions, and if you continue, we might just have to shoot a developer a day until you quit!”

        They spend so much time trying to keep it all hush hush, and it’s not helping anyone.

        In the end, things get leaked, people find stuff out, why go against the grain? All Japanese publishers need to start embracing this.

        Some have started to try, which is good to see. And some have been for years now.

        Like @gematsu-2bd7f907b7f5b6bbd91822c0c7b835f6:disqus mentioned. Square-Enix is trying to open up to the fans more with FFXIV. This is great! And I really hope they see the positives in this, and apply it to other games as well.

        If a big publisher like Square-Enix does this in Japan, all the others will follow. It would help them sell more copies of Japanese games in the west, I really believe that.

        How about a Square-Enix Japanese blog? They could have developers like Nomura-san post, and then have someone translate it to english.

        (They already do something like this with FFXIV. They have a letter from the producer every month or so.)

        • whiteferrero

          Hey I’m all for a more transparent J-Industry as well. XD I think Atlus is the Gold Standard for this. (especially Atlus USA) great example is that issue in Region Locking, where they put forth a clear and understandable letter on why it had to happen.

          Next point, Is that what happened with XIII-2? To me what was most lacking from it was the challenge from XIII and more coherent story. (Though Serah = <3)

  • FaithlessMr

    Oh, it seems my shipload of salt has arrived. I guess I’m going to take this rumour with all this salt then :3

  • LordKaiser

    i want Vesus XIII because I been waiting for a Nomura game.