The Electronic Entertainment Expo will be held in Los Angeles through 2015, the Entertainment Software Association announced today. Next year’s show will run from June 11 through 13 at the Los Angeles Convention Center, as well as L.A. LIVE, and “a plethora of venues throughout downtown Los Angeles and the City.”
“We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA,” said Michael D. Gallagher, CEO of the ESA. “Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”
E3 this year attracted 45,700 attendees from 103 countries, generating $40 million in revenue for the city of Los Angeles.
“The City of Los Angeles is thrilled to welcome E3 back for another three years,” said Los Angeles Mayor Antonio Villaraigosa. “My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years. I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met. The City is grateful the Entertainment Software Association continues to view LA, the entertainment capital of the world, as the ideal location for the world’s premiere video game convention.”
The three-year agreement with the City ensures the expo will continue as scheduled, alongside Anschutz Entertainment Group’s plans for new developments in downtown Los Angeles.
“ESA’s commitment to remain in Los Angeles is a critical endorsement of Los Angeles as one of the nation’s most important convention destinations,” said Timothy J. Leiweke, president & CEO, AEG. “Working with ESA to provide the confidence in scheduling they have requested has truly been a collaborative effort. We are also grateful to ESA for their thoughtful input into the design plans which will result in the most efficient and modern facilities that will not only benefit E3 but all of the new conventions that will come to Los Angeles. On behalf of our City and AEG, thank you ESA, we won’t let you down.”
“ESA supports AEG’s mission and vision for downtown Los Angeles and the areas surrounding the Los Angeles Convention Center,” Gallagher said. “We appreciate AEG’s willingness to work in partnership with our organization to not only create a construction schedule to accommodate the needs of our guests but also their commitment to incorporate many of our suggestions into the design of the new venues. These resulting upgrades to the facility will truly benefit all conventions and further establish Los Angeles as industry leaders. We are glad we could come to an agreement that keeps E3 in its traditional home.”