The most efficient way to promote a game about gravity is with floating apples, Sony has taught us. 4Gamer.net today received this promotional box for Gravity Rush from the publisher:
Inside the box is a real apple. On the outside, white-on-black text promises you’ll be able to bend gravity for the first time (presumably in the game – I’m pretty sure it doesn’t come with magic abilities). Also inside the box is a disc with a new, live-action trailer. Watch it below.