GamePro – a once monthly video games magazine started in 1989, and became a quarterly publication in July – is no more.
The November quarterly issue will be the magazine’s last outing, and on December 5, GamePro.com will be shuttered.
Speaking to IndustryGamers, an IDG spokesman said the publication wasn’t earning enough ad revenue. Layoffs are unfortunately in effect – though the spokesman wouldn’t provide numbers.
With GamePro’s magazine and website gone, GamePro Media is “refocusing its US business exclusively on its growing custom publishing and solutions business.” That means they’ll help create custom content for vendors and events, such as the daily magazines issued at E3.
Though, a small piece of GamePro will live on in PCWorld.
“Fans of GamePro online will be able to access the latest games news, reviews, and ‘how-tos’ from the PCWorld editorial team. Visitors to gamepro.com will be redirected to the PCWorld GamePro channel on pcworld.com,” said GamePro Media.
“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years,” said IDG Consumer and Small Business media group boss Mike Kisseberth. “GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”
To everyone at GamePro, we thank you for 22 years of excellent coverage, and hope you all the best in finding new work. We’re truly saddened by your departure.